1. Parameter / Aisha al-Qaisi
The art of advertising
Unit4:
Parameter / Aisha al-Qaisi

2. About Bicycles
Bicycles were invented in France in the 1790s. The fi rst bikes were made of wood, had a front wheel that didn’t move from left to right, and didn’t have pedals. In 1817, a steerable front wheel was developed by Baron Karl von Drais in Germany, and in 1839, the fi rst pedals were introduced by Kirkpatrick MacMillan, a blacksmith from Scotland. The fi rst bikes had large front wheels because it was believed that the bigger the front wheel, the faster the bike

3. Grammar..
The Passive:
Use the passive to emphasize what was done instead of who did it. The passive is formed by combining a form of the verb to be with the past participle. A phrase with the preposition by can follow the passive verb to indicate the doer of the action.
Simple Present: This car is made in Japan. Simple Past: The suitcase was developed in the Netherlands. Present Perfect: Our products have been used by travelers all over the world. Future: A clean engine will be produced in the future

4. ..grammar Comparatives and Superlatives.. Adjective
The hydrogen car is clean.
The bag is expensive
Comparative Form
It’s cleaner than other models.
. It’s more expensive than others.
Superlative Form
It’s the cleanest car of all.
.. It’s the most expensive bag.

5. ..grammar
AS …. AS
Use as … as to show two items are the same in some way. T he special suitcase is as expensive as a car. Use not as … as to show that two items are not the same in some way. T he fold-up bicycle is not as bulky as a regular bicycle

6. GRAMMAR.. Verbs Look, Smell, Sound, Taste with Like + Noun
The new compact car looks like a bug.
Th.at sounds like a good idea

7. Vocabulary.. 1- portable = easy to carry 2-opt = choose.select
3-bulky= large
4-limited= kept within boundary

8. Use the correct verb: look, smell, sound, or taste
.. 1. This new doorbell _look_ just like a parrot.
2. You _look__ like a business man with that new haircut.
3. I like this new fragrance. It _smells__ like roses.
4. This restaurant food doesn’t _taste__ like home cooking, but it’s OK.
5. You _sound__ just like my father and mother, but thanks for the advice, anyway.
6. The twins _look__ just like their mother, don’t you think?

9. The passive: 1. Karl Benz made the fi rst car in 1886.
2. Companies all the over world produce cars nowadays.
1. The fi rst car was made by Karl Benz in 1886.
2. Cars are produced (by companies) all over the world nowadays.

10. Comparatives and Superlatives..
Perfumes _are made__ (1. make) from flowers and many other pleasant-smelling substances. The ancient Egyptians were the first to introduce perfume into their culture, and some special perfumes actually _were considered__ (2. consider) more precious than gold. Perfume _was used__ (3. use) by the rulers of ancient Egypt in their tombs. For example, when the tomb of Tutankhamen __was opened_ (4. open) in the 1920s, there was still an odor of perfume.

11. Advertising

12. Advertising

13. Advertising

14. Advertising

15. Advertising

17. Thank you for listening
Bshaier bazrah
Amal abrahem
Yasmmen al qhtany
Mada yahya