1. Question 5: Non-Fiction Writing LO: to be able to use persuasive langauge for effect
Look at the opening paragraphs of non-fiction articles on the next 3 slides:
Answer these questions for each one:
What is the writer’s viewpoint?
What is the purpose of the article?
How does the article try to engage you (be specific)?

2. Speech
Today we are launching a campaign called HeForShe. I am reaching out to you because we need your help. We want to end gender inequality, and to do this, we need everyone involved. This is the first campaign of its kind at the UN. We want to try to mobilize as many men and boys as possible to be advocates for change. And, we don’t just want to talk about it. We want to try and make sure that it’s tangible.
The more I speak about feminism, the more I realizethat fighting for women’s rights has too often become synonymous with man-hating. If there is one thing I know for certain, it is that this has to stop.
For the record, feminism by definition is the belief that men and women should have equal rights and opportunities. It is the theory of political, economic and social equality of the sexes.

3. Feature Article
For millions of Americans, there's no denying that Donald Trump has a certain appeal. He's brash. He's rich. He's unapologetic. He projects himself as a champion of the working stiff.
But before you cast a ballot for Trump, consider what you are actually endorsing. As voters, we all give favored candidates a few mulligans: "I disagree with the candidate on X" – or even X, Y and Z – "but I'm comfortable voting for that person."
Trump is not your average candidate.
Here we present a Trump A-to-Z challenge: 26 declarations Trump has made over the course of the campaign. Can you stomach what Trump has said he stands for – from abortion to Zika – and still cast a ballot for the man?

4. Letter Dear Prime Minister, #MayWeHaveAWord
On Friday you are not just representing our country. You have the chance to represent every woman and girl in the world.
When you meet the President you have a choice in how you will be remembered. The world will be watching you. Future generations will be studying you.
Stand up for us. Stand up for our rights. Stand up for our ability to make our own choices about our bodies. Stand up against racism, so we can live without fear. Stand up for freedom of speech, so we can have a voice. Stand up for equality do we can love who we choose. Stand up for climate change so we can have a future.
Thank you,
The women who marched in London.

5. Question 5 of Paper 2 Look at the 3 example questions.
What do they have in common?
What are they asking you to do?

7. In groups: annotate one of the texts we looked at earlier
In groups: annotate one of the texts we looked at earlier. Be ready to present findings to the class…
How is the language in the texts persuasive?
Can you identify and annotate any persuasive language devices used?
How does the writer emphasise their point of view through their word choice?
STREEEETTTTCHHHH: Can you comment on the tone of the piece?

8. Rhetoric and the Art of Non-Fiction:
1) Involve the audience. Use pronouns: I, You, We. It shows the speaker and the audience share the same interests. It makes the audience feel involved. E.g. ‘I am sure each of you knows…’ ‘How would you feel if…?’ 2) Rhetorical Questions. A question that requires no answer. Either a question where the answer is common sense OR a question the speaker / writer wishes to answer themselves. e.g ‘Don’t you think our children deserve the best?’ ‘Is there any real proof? Of course not, the research was flawed.’ 3) Use lists. Emphasises or exaggerates a point. e.g. ‘The WWF has campaigned, protested, lobbied and stood up to the problem for years.’ 4) Use repetition. Emphasises your point. E.g. ‘They have no beds, no shelter, no clean water, no food and no hope.’ Moreover you can use refrain, the repetition of phrases e.g. ‘I have a dream’. 5) Emotive Language. Use strong language to make the audience empathise/ feel something. E.g. Words like pain, peace, suffering, danger, death, love, faith, commitment, freedom. 6) Base things on personal experience (anecdotal evidence). 7) Use statistics or quotations from experts. E.g. ‘More than 20 million people…..’ ‘Dr Hawkins says in his book…’ 8) Use triplets (groups of three words) E.g. ‘This practice is barbaric, outdated and offensive.’ ‘We need your expertise, your passion and your commitment’ 9) Have a strong ending. Should be memorable, use emphasis and deliver a strong message. 10) Set up and destroy an opposing argument. Show you understand the other side of the argument and then rubbish it E.g. ‘Some people feel that giving money to charity is a waste of time because much of it is wasted on administration costs, but in fact 90% of our income goes straight to those who need it.’

9. Let’s make our own success criteria for what should be in the opening of a piece of non-fiction writing
Hook the reader.
Clear point of view
…….

10. Write the opening of this task.
Feed-Forward – using the class success criteria, give someone two stars and a wish.

11. Structuring a piece of non-fiction writing.
LO: To be able structure a piece of persuasive writing for effect.

12. Watch Emma Watson’s speech…
As you watch, highlight the words/phrases on the transcript of the speech that are most persuasive. What order are her ideas in. Can you give each paragraph/section of the transcript a sub-heading?

13. Writing To Argue or Persuade: Structure Layout (do you think Emma Watson uses this structure?
1) Introduction: involve the audience and gain their attention
2) Introduce your main argument
3) Add a contradictory view (counter-argument), remembering to CRUSH it!
4) Develop your points, adding anecdotes, examples, statistics etc
5) Present your most powerful idea last
6) Add a conclusion that makes the reader to agree with you, and forces them to think

14. Your writing
Look back at the opening paragraph you wrote at the end of last lesson. Using the flow-chart plan the rest of your article.

15. Using your plan write your pre-assessment piece:
Write your answer (you will need to complete anything you don’t finish for home-learning)
- You will receive focused verbal-feedback from your teacher to help you with the next piece you write.

16. Writing is realistic, engaging and purposeful.
How is my writing marked: Look back at the writing you have in your book and RAG this criteria:
A05: Content and Organisation
AO6: Technical Accuracy
Writing is realistic, engaging and purposeful.
Purpose of writing is clear and writing is confident.
Extensive and ambitious vocabulary.
Wide of range of linguistic devices and language techniques used to persuade.
Varied sentence and paragraph structures used for effect.
Paragraphs are fluently linked.
Discourse markers used for effect.
Appropriate headings used and whole text is well-planned
Accurate sentencing.
Wide range of punctuation used accurately and for effect
Range of sentence structures.
Accurate grammar.
Excellent and accurate use of standard English
High level of accuracy in spelling, including complex words.

17. Here is an example question from the exam:
Think/Pair/Share: What would you write about in response to this task?

18. Mark Scheme: Content & Organisation

20. Mark Scheme: Technical Accuracy

21. 21/40 Questions: What do they do well? How do they pick up marks?
What could they have done better? (be specific)

26. What’s so good about it?
40/40

30. Plenary
What are your 5 top tips for effective persuasive writing?

31. Timed Essay: 45 minutes

32. Spend 10 minutes planning: you might want to use this to help:
1) Introduction: involve the audience and gain their attention
2) Introduce your main argument
3) Add a contradictory view (counter-argument), remembering to CRUSH it!
4) Develop your points, adding anecdotes, examples, statistics etc
5) Present your most powerful idea last
6) Add a conclusion that makes the reader to agree with you, and forces them to think

33. Plenary
Swap with a partner and give them two stars and a wish.