1. Partner logo here
FastStats Discoverer provides interactive marketing analysis, visualisation and predictive modelling

2. What can it do for me? segment and visualise your data analyse and
It will enable you to…
It will help you to…
It will make…
segment
and visualise
your data
analyse and
understand
your data
sense of your data

3. Why would I use it? understand your customers marketing campaigns
in order to...
to inform
successful...
to discover
new...
understand
your
customers
marketing
campaigns
insight about your
prospects

4. Why would I use it? and measure results business decisions a strategic
to review campaign success...
to inform...
to give you…
and measure
results
business
decisions
a strategic
view based
on facts

5. How would I do this? Selections share information around the business
to enable you to…
share
information
around the
business
Through the use of powerful analysis and visualisation tools
Selections

6. The solution for… Female Aged 25 - 30 Earning £35k +
Based in the midlands
Occupation in finance

7. Selections are very flexible and easy to manipulate Can quickly and
The solution for…
Female
Aged
Earning £35k +
Based in the midlands
Occupation in finance
Selections are very flexible and easy to manipulate
Can quickly and
easily build large
selections/counts
selections are
accessible
for marketers
Mean you can drill down into the data
They break down
data barriers

8. How would I do this? Cubes Selections
Through the use of powerful analysis and visualisation tools
Cubes
Selections

9. The solution for… Selection results:
Females, aged 25-30, earning £35k + who own
their own home, are based in the midlands and have an occupation in finance.

10. The solution for… You can break the data down by
other variables, to gain a deeper understanding of the selected group.
income
occupation

11. The solution for…
Income
Occupation
Cubes enable you to see a clear, thematically shaded break down of the selection
Gender

12. The solution for…
Transfer visualisations into Word, Excel & PowerPoint...
enabling you to share insight around the business and incorporate into other areas.

13. How would I do this? Cubes Charting
Through the use of powerful analysis and visualisation tools
Cubes
Charting

14. The solution for… Gives beautiful visualisations... 80% 71% 60% 51%
48%
...allowing you to quickly drill down into the details
12%

15. How would I do this? Charting Venns
Through the use of powerful analysis and visualisation tools
Charting
Venns

16. The solution for…
Allow easy cross and upselling analysis between product ranges or customer segments
Select elements of any visualisation to generate new highly targeted selections

17. How would I do this? Venns Word Cloud
Through the use of powerful analysis and visualisation tools
Venns
Word Cloud

18. The solution for…
Enables you to see prevalent textual content from your database...
or selected audience

19. The solution for…
…provides insight into their buying sentiments and reaction

20. How would I do this? Word Cloud Mapping
Through the use of powerful analysis and visualisation tools
Word Cloud
Mapping

21. Enables you to see where your
The solution for…
Enables you to see where your
customers are located

22. The solution for…

23. areas of high concentration
The solution for…
heat mapping shows
areas of high concentration

24. How would I do this? Mapping Modelling
Through the use of powerful analysis and visualisation tools
Mapping
Modelling

25. The solution for… • Profiling • Decision Tree • Clustering
• Predictive Modelling
Learn from existing patterns of behaviour to forecast propensity to buy or respond

26. You will be supported throughout… You will benefit from… It’s easy to…
“Great, what is involved in getting Discoverer working for me?”
You will be supported throughout…
You will benefit from…
It’s easy to…
save and
re-utilise work
get trained and adopt -
1 day for Discoverer
base training
use across teams
implement – projects often need just 6-9 weeks
continuous development by an agile team focussed on product improvements
implementation and use by your partner

27. “I'm convinced,
how do I proceed?”
• Talk to your Apteco Partner
• Choose whether to run the system in house, hosted or in the cloud
• Decide how many users and which modules you need
• Build your database with your partner
• Attend training at Apteco or an accredited training provider

28. for greater insight, better understanding and more effective marketing
Partner logo here
for greater insight, better understanding and more effective marketing
FastStats Discoverer provides interactive marketing analysis, visualisation and predictive modelling