1. THE AUTOMOBILE

2. Ford’s Mission Statement “I will build a car for the great multitude
Ford’s Mission Statement “I will build a car for the great multitude. It will be large enough for the family, but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one - and enjoy with his family the blessing of hours of pleasure in God's great open spaces.”

3. The Model-T Also known as the Tin Lizzie Produced from 1908-1928
Before Henry Ford, cars were only a reality for the wealthy
The model-T is known as “the car that put America on wheels” because it was affordable to the masses
It sparked an infatuation that, for better and worse, has lasted over 100 years. The debut of the Model T Ford on Oct. 1, 1908, marked the true beginning of mass car culture.

7. Suspension in a Model-T

8. Foot Pedals

9. Henry Ford

10. Interesting Facts
% of all automobiles sold in Canada went to farmers
By over 15 million Model-T’s were built
Over ½ of all cars on the road were Model T Fords
By 1929 – There was one automobile for every two Canadian families

11. Pricing The first Model T was made in 1908 and cost $825.00
The assembly line was created in 1913…
By 1917, a Model T cost $495
By 1925, a Model T cost $424
By late 1920s, a Model T cost $290

12. Ford’s Innovations
In order to make the car affordable, the following were designed
1. Assembly line Production
2. Standardized Parts (instead of hand-crafting)
3. Black was the only colour option (faster drying time, cheap, durable)
4. Proportionate Pay for workers ( a Ford Employee could afford a Model-T with 4 Months pay
5. Re-use- Wooden crates the car was shipped in were re-used in the making of the car.

13. What was the impact in Canada?
In 1904 Canada's automobile industry began with the establishment of Ford Motor Company of Canada, Ltd.
Between 1918 and 1923, Canada became the world's second largest vehicle producer and a major exporter of automobiles and auto parts.
Today, Canada is the eighth largest auto producer in the world and the third largest exporter, after Japan and the US.
The automotive industry is the largest manufacturing sector in Canada
Canada's annual exports of automobiles and auto parts exceed $65 billion and $30 billion respectively.

14. What was the impact in Canada? (2)
With one of the world's highest ratios of automobiles to inhabitants, Canada is often regarded as automobile-dependent.
As automobile sales increased, so did production. Detroit, Michigan became the automotive centre of the world and nearby Windsor, Ontario, prospered.
Automobiles made it easier for people to travel, enabled salesmen to cover more territory and encouraged travel.
They allowed people to live farther from work and consequently had a profound effect on urban design
Automobiles created the demand for more streets, highways and freeways. They soon spawned service stations, garages, insurance and numerous other types of services.

15. Problems
The enormous impact of the automobile has not been without costs.
Roads, highways and freeways require land that might otherwise be used for housing, parks or agriculture.
Traffic congestion due to inadequate roads results in higher levels of vehicle emissions. Motor vehicles account for approximately one-eighth of the greenhouse gas emissions in Canada.
Each year Canadian cars produce millions of tonnes of carbon dioxide, carbon monoxide, various particulates and other types of gas.
Motor vehicle accidents are one of the leading causes of death among Canadians.

16. Let’s Pretend
You are a factory worker in the 1920s. Your wage is $0.40/hour and you work 50 hours/week
$0.40 X 50 = $20.00 wages/Week
$20.00/Week X 4 weeks/Month = $80.00/month
$80.00/month x 12 months/year =$ /year
As a 1920s factory labourer, you make $960/year. The cost of a Model T Ford was $ Could you afford to buy a Model T? YES!!
It would take you approx. 6 months of full wages