1. Polly Purvis, ScotlandIS
The Digital Economy - a wealth of opportunity
Polly Purvis, ScotlandIS

2. The Digital Economy - a wealth of opportunity
Digital Technologies - key stats
£4.5bn GVA
90,000 people
12,800 vacancies
The results of this year’s survey show that Scotland’s digital technologies industry continues to grow, just as the overall Scottish and UK economies, which showed in several indicators:
Sales: seven out of ten companies increased sales in 2016, even if the increases were smaller than in previous years
Profit margins: 48% of businesses reported increased profit margins in 2016 and the share of companies experiencing decreasing margins was at an historic low (14% as opposed to 23% in 2014)
Actuals compared to budget: 30% of businesses reported that their actual results for 2016 were better than budgets set at the start of the year. For 47% of businesses, actuals were very much in line with their original forecasts, compared to 35% in 2015.

3. The Digital Economy - a wealth of opportunity
The Global Context
1M shortfall in Europe
500,000 in US
100,000 in UK
Covers every type of role
Technical, Analysis/Design/Test, R&D
…but also other commercial skills
Gender balance

4. The Digital Economy - a wealth of opportunity
The Digital Economy - a wealth of opportunity

5. The Digital Economy - a wealth of opportunity
AR/VR
IoT
Quantum
Computing
FinTech
Cyber
M2M UX
Data Science
Cloud
Computing AI
MaaS
Blockchain
MedTech

6. CIO The Digital Economy - a wealth of opportunity Data Scientist Scrum
Software Engineer
Mobile developer
Product Manager
Network Engineer
Digital Marketing
Exec
Games Designer
Project
Manager UX
Designer
It provides a measure of the industry’s health and performance over the last year and expected developments for 2017
Ran for more than 10 years – trends/developments identified
Reports are valued by business leaders, investors and stakeholders
Allow ScotlandIS to better represent the industry and provide tailored support for members
Survey open to all digital tech business with offices in Scotland, non tech companies with significant tech teams, non tech companies that provide services to industry
Results collected from Jan – mid Feb.
Individual responses are never shared with third parties
Scrum
Master
Business Analyst
Cloud
Architect

7. The Digital Economy - a wealth of opportunity
Highly skilled
Highly paid
Global opportunities
Career progression
Wide range of roles
Exports: When asked to highlight three geographical markets, respondents ranked Europe (52%), North America (52%) and the rest of the UK (47%) as the most attractive markets for sales outside Scotland in Compared to last year’s survey, the attractiveness of the North American and EU markets increased: 47% for North America and 44% for Europe in 2016.

8. The Digital Economy - a wealth of opportunity
Life Sciences
Food & Drink
Tourism & Culture
Smart Cities
Advanced Manufacturing
Space
Agriculture & Aquaculture

9. The Digital Economy - a wealth of opportunity
Entry Routes
Modern apprenticeships
HNC/HND’s
Degrees
Graduate level apprenticeships
Graduates
Career changers
Level of experience of new staff:
For the first time since 2013, demand for experienced staff has outstripped that for graduates: 83% of respondents said that they need experienced staff to aid business growth whilst 77% require graduates. However, the need for university graduates continues to be a priority for the sector. 72% of respondents said that they are definitely or quite likely to recruit graduates in 2017.
As the recruitment of graduates continues to be very competitive, the data showed that companies are increasingly embracing alternatives routes into the sector: 38% of respondents reported that they are likely to recruit modern apprentices in 2017, up from 29% last year. This is mainly linked to medium-sized and larger sized businesses being more willing to take on apprentices.

10. The Digital Economy - a wealth of opportunity
Skills needed
Mathematics
Computing
Physics
Critical thinking
Creativity
Design
Psychology
Level of experience of new staff:
For the first time since 2013, demand for experienced staff has outstripped that for graduates: 83% of respondents said that they need experienced staff to aid business growth whilst 77% require graduates. However, the need for university graduates continues to be a priority for the sector. 72% of respondents said that they are definitely or quite likely to recruit graduates in 2017.
As the recruitment of graduates continues to be very competitive, the data showed that companies are increasingly embracing alternatives routes into the sector: 38% of respondents reported that they are likely to recruit modern apprentices in 2017, up from 29% last year. This is mainly linked to medium-sized and larger sized businesses being more willing to take on apprentices.

11. The Digital Economy - a wealth of opportunity
Q & A