1. PILOTING RRI IN INDUSTRY: A ROADMAP FOR TRANSFORMATIVE TECHNOLOGIES
Emad Yaghmaei
CEPE/ETHICOMP, Turin June 6, 2017

2. Corporate social responsibility (CSR)
‘The responsibility of enterprises for their impacts on society’ (European Commission 2011)
Still little attention for innovation and product development in CSR

3. RRI in companies Explain what RRI is Provide incentives to engage
Dialogue
Develop roadmap to implement RRI principles
Consulting services to help personalise
Employ RRI tools in product development
Branch level initiatives

4. RRI pilots in companies
Technology
Pilot companies
Nanotechnology
2 Companies (Italy)
Synthetic biology
2 Companies (UK, US)
Automated Cars/Drones
2 Companies (UK, Netherlands)
Internet of Things
2 Company (UK, Netherlands)

5. Pilots Objectives In the pilots, we will help the companies to:
Articulate a responsible strategy for their organization
Make the business case for RRI
Embed RRI principles in their organization

6. Common Challenges to Adopting RRI Practices
Importance
“RRI is not relevant for us. I know no other leader in my field who’s done this.”
“No way, this is in conflict with our goals.”
Strategy
“That’s a change of strategy. It’s not in my goals. My manager must approve first.”
“I am not paid to do this.”
Urgency
“I understand it is important, but we first must solve this much bigger acute problem.”
Ability/Resources
“I’d love to help, but we don’t have the skills, headcount, or budget.”

7. Challenges for companies
Why do it?
Added value versus costs
Resources
Time
Expertise
Integrate it into their business
Strategic level
Daily practices

8. Bridging the Gap between RRI Community and Industry
Language problem between RRI community and industrial stakeholders:
Connect the Responsible Business Case to existing Key Performance Indicators (KPIs) of the team/project/company.
Identify the stages of the implementation of RRI in companies

9. Assessment of pilots Reflection on and comparative analysis of pilots
Comparison with traditional projects in the same companies
Look at product and process dimension of RRI
Added value of RRI

11. Signs of Successful RRI Engagement
Strategy
RRI is seen as a strategic priority.
RRI is analyzed and broken into specific actions for the team.
Execution
RRI goals are set and cascaded.
Progress is inspected frequently.
Compensation
RRI performance impacts employee compensation.
Communication
The line of business leader and her direct reports explain and promote RRI without being externally triggered.

12. Next Steps: RRI Integrated Reporting
You can not improve what you can not measure

13. Roadmap RRI Tools for industry Gender dimension and tools
Principles for stakeholder involvement
Ethical guidelines
How to integrate RRI in CSR
Best practices and experiences
Added value for companies

14. “There is only one way still open, the one of critique” (I. Kant)

15. Emad Yaghmaei TU Delft Research Fellow of the Ethics and Philosophy of Technology Section Department of Values, Technology, and Innovation Faculty of Technology, Policy and Management Jaffalaan BX Delft The Netherlands +31 (0)