1. Packaging solutions that drive business success

2. EUROPEAN MARKET POSITION EUROPEAN MARKET POSITION
At a glance
Our global scale
EUROPEAN MARKET POSITION
WORLD MARKET POSITION
NO. 1
In corrugated packaging, containerboard, solidboard and solidboard packaging.
NO. 2
For the production of corrugated packaging.
EUROPEAN MARKET POSITION
TURNOVER
NO. 1
in Bag-in-BoxTM.
8.1
billion in revenue in 2015. €

3. Who we are Our key differentiators INNOVATION PEOPLE EXPERTISE
GEOGRAPHIC REACH
SUSTAINABILITY
INTEGRATED BUSINESS

4. Who we are Geographic reach Innovation People Sustainability Expertise
We are a company with a simple ethos: to drive business success for our customers.
Geographic reach
Innovation
People
Sustainability
Expertise

5. Who we are 51 36 247 33 Our breadth of operations
recovered fibre facilities
mills
packaging converting plants
other production facilities

6. 103,000 hectares forest plantation
Who we are
Our breadth of operations
FORESTRY
RECYCLING
PAPER
PACKAGING
103,000 hectares forest plantation
5.4 Million tonnes per annum recovered paper
6.9 Million tonnes per annum
10.4 Billion m2 per year

7. Geographic reach means
45,000 3 34
370
64,000
EMPLOYEES
CONTINENTS
COUNTRIES
FACILITIES
CUSTOMERS

8. Europe 250 operations across 21 countries
2015 revenue of €6.2bn and EBITDA of €901m with 28,000 employees
European leader in corrugated packaging
No. 1 in Bag-in-BoxTM
Supported by an integrated containerboard system
No. 1 in Recycled Containerboard – 3.0m tonnes
No. 1 in Virgin Containerboard – 1.6m tonnes

9. Where we lead others to follow
Undisputed market leader
Unrivalled product and service offering
Widest geographical coverage
Breadth of product range
Diversified customer base stimulates capacity to innovate
Serving 64,000 customers globally
Industry leading innovation
Market insights and experience of all applications
Proven CSR credentials

10. The Americas 115 operations across 13 countries
2015 revenues of €1.9bn and EBITDA of €306m with 17,000 employees
Only significant pan-regional supplier
No.1 in Colombia
No.3 in Mexico
Growing presence in the US
New platform in Brazil and Central America (2015)

11. The Americas Integrated business
FY 2015 KTonnes
Integrated operations across the region, balanced in most markets
Integrated network have provided valuable synergy benefits in acquisitions
Focus on optimising containerboard production to match packaging needs
Control of both virgin and recycled fibres
Central Cluster: Colombia & Caribbean South Cluster: Brazil, Argentina & Chile

12. The Americas ARGENTINA BRAZIL COLOMBIA MEXICO US VENEZUELA
Country snapshot
ARGENTINA
Number 3 market position
14% market share
51% with top three suppliers
BRAZIL
5% market share
29% with top three suppliers
Room for growth
COLOMBIA
Number 1 market position
65% market share
81% with top three suppliers
MEXICO
Number 3 market position
17% market share
58% with top three suppliers US
70% with top four suppliers
Smurfit Kappa entry level position
Good foothold in Texas
VENEZUELA
Number 1 market position
74% market share
86% with top three suppliers

13. INTERMEDIATE PRODUCTS PACKAGING AND DISPLAYS
Integrated
Guaranteed supply and operational excellence
PAPER
INTERMEDIATE PRODUCTS
END PRODUCTS
RECOVERED PAPER
CONTAINERBOARD
Testliner and Kraftliner are used to make the inner and outer layers of corrugated board.
Medium is used to create the “rippled” or fluted middle layer.
PACKAGING AND DISPLAYS
Corrugated board is then printed and converted according to customer specifications into packaging, containers and displays.
VIRGIN WOOD FIBRE

14. Integrated
Guaranteed supply and operational excellence

15. Our People Relentless desire to solve our customers’ problems
Unparalleled level of knowledge and expertise
Determination to understand the real needs of our client
Strategy to recruit, retain, develop and motivate the best people

16. Our Products
Our product offering is broad and varied

17. More than 64,000 customers trust Smurfit Kappa globally
Diversified and resilient customer base
60% of volumes in FMCG sectors
Top 5 customers < 10% of volumes
Mix of customers in Europe
35% international (PES and MNA)*
10% national
55% local
Consistent market leading positions across Europe
*Pan European Sales and Multinational customers

18. We partner with more than 64,000 customers globally

19. Innovation & Expertise
Collective expertise of 700 designers around the world
6,500 design solutions available
World’s largest packaging Experience Centre in Schiphol Amsterdam
Supported by a global network of Experience Centres

20. >90% 99.9% 25% Sustainability > €4 million
of the water we use returns back to nature in good condition
>90%
of the fibres we use have been purchased and produced under certified chain of custody
99.9%
by 2020 will positively impact on the environment
25%
Our fossil fuel CO2 reduction target of
to social projects
> €4 million
In Smurfit Kappa donated

21. Industry leader, proven team
A global company with over 80 years experience
Initial Stock Exchange Listing
Entry to The Americas via CCA Acquisition
LBO by Madison Dearborn
IPO – largest ever sector capital raising
Business re-positioned:
Dividend restored
M&A recommenced
Re-entry to US market
2016
1934
1964
1986
1994
2002
2005
2007
2008 to 2012
2012
Company founded
Scale in Europe via the paper assets of CdSB Acquisition
Merger with Kappa Packaging to form clear European leader
Strong operating performance through financial crisis:
Significant net debt reduction
Significant cost take out
Disciplined capital allocation
Strong FCF & Superior Returns
Financially strong, with clear leadership in Europe and The Americas

22. We open opportunities that:
Support Brand Growth
Drive Supply Chain Cost Efficiencies
Reduce Risk