1. NAES-First Line Extension System: an overview
Dr. S. SENTHIL VINAYAGAM
PRINCIPAL SCIENTIST (Agri. Extension)
NAARM, Hyderabad

2. “One Of The Largest Systems In The World”
Frontline Extension (Advisory & Technology Backstopping)
National Agricultural Research System i.e ICAR & SAUs
Krishi Vigyan Kendra (KVK) & Agricultural Technology Information Centre (ATIC)
Support to State Extension Service (State Extension Work plan)
Dept. o f Agiric. & Cooperation, Ministry of Agriculture
Agricultural Technology Management Agency (ATMA)
Field Extension (Technology Transfer & Rural Development)
Govt. Ministries viz. Agriculture Rural Development , Panchayat Raj, Inf. & Broadcasting, Water Resources, etc., Private Agencies & NGOs
Programmes & Schemes of Development Departments, Agencies & NGOs
Central Govt.
State Govt.

3. Ministry of Agriculture & Farmer Welfare, GOI
Institutional Structure of NAES in India
Ministry of Agriculture & Farmer Welfare, GOI
Department of Agricultural Research and Education (DARE)
ICAR-ATARIs-KVKs
Agricultural Education
International Cooperation
Department of Agriculture, Cooperation & Farmers Welfare (DAC& FW)
DOE
MANAGE
EEIs (4)
Department of Animal Husbandry, Dairying and Fisheries (DAHD&F)
Animal Husbandry
Dairy Development
Fisheries
NDDB
NFDB

4. Focus Areas (MoA & FW) Double the farmers income
Irrigation – about 30 lakh ha.
SH Card – 14 cr.
Soil and Seed Testing facilities (through 2000 model retail outlets)
Fertilizer companies to co-market city compost
5 lakh farm ponds
10 lakh compost pits
10 millions tons productions under NFSM
e-market platform and APMC Act
Agriculture credit (15000 cr ), PMFBY (5500 cr)

5. Schemes of Agriculture – Rural Development – (Indicative)
(12th Plan)
Rural Development – (Indicative)
Krishionnati Yojana
PMK Sinchai Yojana
NCIP
RKVY
PMGSY
SGSY
IAY
MGNREGA
PURA
AAJEEVIKA
DDU-GKY
IWDP
DPAP
HARIYALI
LAND REFORMS

6. Krishionnati Yojana (58422 cr.)
NFSM
Mission on Int. Devp. On Horti (NHM, NMNEH, NBM, CDB, CIH)
NMOOP (OPP, OPDP, TBO). Earlier ISOPOM
NMSA (RAD, OFWM, SHM, CCSA, Paramapragat, SH Card, ) – NICRA Learning
NMAET (SAME, SMSP, SMPP, SMAM)
IS Agri. Mktg. (AMI, MRIN, SAGF, ABD, Trg. at NIAM)
IS. Ag. Census and Statistcis
IS. Ag. Cooperation (NCDC, Cooperative society)
NA Tech. Infra. Fund (e-market)

7. Schemes (contd..)
Pradhan Mantri Krishi Sinchai Yojana (end-to end solutions in irrigation supply chain, viz. water sources, and distribution network and farm level applications)-(1800 cr.)
National Crop Insurance Programme (PM Fasal Bima Y)
(NAIS, MNAIS, WBCIS, Coconut and Palm Insurance)-(7816 cr.)
Rashtriya Krishi Vikas Yojana (Production growth, Infrastructure & Assets and Sub- Schemes like Green revolution, veg. initiatives and fodder etc.)-(63246 cr.)

8. Present Perspective…. Indian Agriculture Frontline Extension System
ATMA - DARE, Govt. of India and World Bank ( )
Pilot Project and Decentralized Extension Approach under NATP ( )
ATMA in 639 districts,
NMAET ( )

9. Mainstream Extension System
Extension Reforms (ATMA) Scheme
Kisan Knowledge Management System (KCC, Farmers Portal)
Krishi Programmes scheduling and Management System (AIR, DD)

10. ERS (ATMA) - OBJECTIVES
Autonomous Institutions
Multi-agency Extension Strategies
Farming System Approach
Group Approach (CIGs & FIGs)
Convergence
Gender Concerns
Sustainability

11. Organizational Set-up of ATMA Execution

12. PROPOSED ACTIVITES UNDER ERS
Farmer oriented activities
Farm Information Dissemination
R-E-F Linkages
SREP
Exhibitions, Kisan Melas, Fruits/ Vegetable Shows
Farmers Scientists Interactions
Training of Farmers
Use of leaflets and Advertisement
Expert from KVK / SAUs
Organizing Demos
Technology Packages on Electronic form
TAR
Exposure visit
Farmers Groups
Awards, Rewards and Incentives

13. Agro Climate Soil Crop Plan Water Advisory to farmers Information to
Processing & value addition
Tamil Nadu
Farm Crop Management System (FCMS)
Future market
Price trend
Information to
Departments
Farmer Data Base
Agro Climate
Soil
Water
Individual Farm Mapping, Land & water status
Bouquet of crops & IFS
SMS/ alerts
Village, Block & District level planning
Crop Plan
Input Assessment & Stake holders synergy
Crop Health Monitoring
Yield Forecast & Advance Mkt. Assmt.

14. Extension Service Providers in a district Example : Gadag District of Karnataka
ARS – 5 Scientists
KVK – 10 Scientists
Private Company personnel - 23 F A R M E S
Farmers
Agriculture 72 personnel
Horticulture 26 personnel
152 personnel
AH and Vety.
Watershed 38 personnel
Sericulture 28 personnel
Women and Child Dev.
54 staff
Input Dealers
Fertilizer – 288
Pesticide – 201
Seeds - 340
SHGs – 8050
JLGs
NGOs – 8
Field staff - 136
Agri-preneurs – 4
Para-technical - 150
Villages 347
Holdings area ha
Holdings

15. Maharashtra- Project approach to Extension
FARMER
INCREASED CORN PRODUCTIVITY
UPL-ADVANTA
MONSANTO
PIONEER
VENKY’S
PPP IAD MAIZE MODEL
Farmer School
F – Farmer
I – Industry
R – Research
E – Extension
P – Productivity
Q – Quality
R – Returnability
S – Sustainability
Area : 5000 Ha . Farmers : Micro projects : 25 (Each of 200 Ha)
Project Area : AURANGABAD, JALNA, BULDHANA, Dhule, Nadurbar

16. KISAN CALL CENTER
Instant contact between farmer and experts
Toll free number to get expert advice in all fields of farming Available 6 AM to 10 PM Seven days a week
Department of Agriculture and Cooperation (DAC)
Ministry of Agriculture, Government of India
Consultant :- Telecommunications Consultants India Limited (TCIL)
Call Center operator:- Caretel Infotech Ltd.

17. DD - National, 18 Regional, 180 HPT/LPT
Krishi Darshan
Farm related programmes of 30 min. duration – 6
days/week
DD - National, 18 Regional, 180 HPT/LPT
AIR- 96 Rural FM Radio Stations
DD Kisan Channel

18. Community Radio
new policy allowed agricultural universities, educational institutions and civil society institutions to apply for a community radio broadcasting license under the FM band 88–108 MHz
At present 179 Community Radio Stations – number is growing
ATMA has earmarked funds

19. XII Plan - National Mission on Agricultural Extension & Technology (NMAET)-6800 Cr.

20. Strategy of NAEM 1. Sustainable small farm agriculture
2. Convergence of technologies, schemes, institutions & operations
3. Knowledge driven growth
4. Precision, quantification and benchmarking
5. Inclusive growth
6. Harness the potential of KVKs
7. Fully leverage power of ICT
8. Strengthen HRD of Extension - MANAGE, EEIs and SAMETIs
9. Leveraging youth for agriculture
10. Launch “Jai Kisan” movement
10. Household food and nutrition security

21. Four-pronged extension Strategy
Farmer friend
Community resource persons
VVV clubs
Kisan Call Centre
SMS message
Hand-held device
Ongoing programmes
Films on best practices
Publications
Kala jathas, extension buses
State Govt. funded (30% = 30000)
ATMA = 23000
ACABC = 24000
DAESI = 60000
Domain expert
Pvt./NGO
Physical support
Mass media
Farmer to Farmer Extension
Information & Communication (ICT)
Quality extension to every farmer (12.73 crore ) by judicious mix of physical outreach, capacity building, PPP, ICT, Interactivity 21

22. Sub-Missions of NMAET (NMAET) consists of 4 Sub Missions:
Sub Mission on Agricultural Extension (SMAE)
Sub-Mission on Seed and Planting Material (SMSP)
Sub Mission on Agricultural Mechanization (SMAM)
Sub Mission on Plant Protection and Plant Quarantine (SMPP)
The common threads running across all 4 Sub-Missions are Extension & Technology

23. Illustration on Convergence under Sub-Missions of NMAET
SMAE
Farm Schools, Demo Plots, Trainings, Exposure Visits
SMSP
Seed Village Programme
SMAM
Capacity Building by Institutions identified by the State Government
SMPP
Pest Monitoring (including Pest Scouts), FFSs, IPM
Training to Farmers

24. Strengthening new initiatives of DAC
Integration of Web - Mobile - KCC - CSC through
Undertaking projects under CHAMAN (Co-ordinated program on Horticultural Assessment and Management using Geo-Informatics )
Convergence in National Agricultural Extension Mission and Technology (NAEM&T)
Project on Certified Farm Advisors
Active involvement in DAESI, PGDAEM and AC & ABC of MANAGE programs.
Upscaling of Community Radio Station (CRS) in remote locations
Implementation of “Agromet Advisories” by IMD, Pune.

25. Thanks