1. Chapter 4 INNOVATION

2. Innovation 10 companies that lost their edge
example: motorola, sony, dell, yahoo…..
10 companies that you should copy
Example: Amazon, Apple, Google,

3. Innovations at McDonald’s
Indoor seating (1950s)
Drive-through window (1970s)
Adding breakfast to the menu (1980s)
Adding play areas (late 1980s)
Redesign of the kitchens (1990s)
Self-service kiosk (2004)
Now three separate dining sections
Six out of the seven are layout decisions!

4. What is innovation
Innovation generally refers to changing or creating more effective:
processes,
products and
Ideas
Businesses that innovate create more efficient work processes and have better productivity and performance.
Key steps towards business innovation
Conduct an analysis of the market environment, your customers wants and needs and competitors. Be open to new ideas and adaptive to change.
Develop a strategic, responsive plan, which includes innovation as a key business process across the entire business.
Leadership in innovation - train and empower employees to think innovatively from the top down. Inspirational leadership and motivation is what drives innovation in business.
Connect with customers and employees to generate ideas for improving processes, products and services both internally and externally.
Seek advice. Utilise available resources, business advisors, grants and assistance to drive innovation in your business. This may include seeking Intellectual Property (IP) protection for commercialisation of ideas.

5. The innovation process

6. Problems of partial views of innovation

7. The interface between marketing and operations in the innovation process (Brown, 2000).

8. 4 types of innovation Breakthrough Sustaining New Market Disruptive
Read this:

9. Example Breakthrough Innovation
Finally an EV that performs like a BMW. (electric car but fast/powerful)
innovative eDrive technology.
Carbon Fiber Reinforced Plastic (CFRP): material is as strong as steel, but half the weight, resulting in incredibly responsive acceleration, impressive handling, and undeniable efficiency.
designed specifically to reduce weight and increase range
Overall, the production of the BMW i3 uses 50% less energy and 70% less water.1

10. Example of Disruptive Innovation

12. Extra reading on innovation management
European Journal of Innovation Management