1. “Toilet talk” using social norms in schools
Chapel Hill High School
SAVE Chapter
Chapel Hill, NC

2. Social norms What are they?
General beliefs about what “most people” are doing
The actual “normal” behavior that is expected and exists in a group

3. Social norms Where do they come from?
What we all see and experience around us
The messages we hear from others about behaviors
The messages we receive from all types of media about what is “normal”

4. Social norms Who believes them? In a high school Students
Younger students
Parents
Teachers and other Staff
The community

5. Social norms examples Belief “Everybody is doing it” Truth
Maybe many people around you are but not everyone
So it only appears that “everyone is”

6. Social norms “the perception”
When interviewed students believed that
75 % of students drank alcohol
66% of students smoked marijuana
Thus the feeling “everyone is doing it”
Therefore to be normal I should to?

7. Social norms “The Reality”
When surveyed for actual numbers
33% of students had drunk alcohol in previous 30 days
24% of students had smoked marijuana in previous 30 days

8. Reality check Students thought that ..
75 % of their peers drank alcohol
But in reality…..
33% drink alcohol
What do you think?

9. Reality check 2 So how about for marijuana? Belief = 66% smoke
Reality = 25% smoke
So where is the real majority?
So everybody is not doing it?

10. Social Norms Making the comparison
Everyone wants to be part of the “In” crowd
Make the comparison using those making the positive choice.
Prosocial Behavior
So for example if 25 % of students report smoking marijuana in last 30 days
We want to promote that 75% of high school students did NOT smoke Marijuana

11. Toilet talk Built around “fun fact” questions
High level of student involvement
Provides a way to educate about perception vs. reality

12. Toilet Talk Fun facts Students come up with questions Some examples
Do you use Twitter?
Favorite Day of the week?
What is your hardest class?
Pirates? Ninjas? Or Chuck Norris?

13. Toilet talk fun facts Students have a week to go ask classmates
Do you use Twitter?
Favorite Day of the week?
What is your hardest class?
Pirates? Ninjas? Or Chuck Norris?

14. Toilet talk Bring answers back to club meeting Tabulate results
Do you use Twitter?No - 70% Yes - 30%
Favorite Day of the week?
Friday - 55% Saturday - 23% Thursday - 11% Wednesday - 6%
Pirates? Ninjas? Or Chuck Norris?
Pirates – 25%
Ninjas – 49%
Chuck Norris – 26%

15. Reality check Select the issue you want to highlight
Decide if you are doing a Social Norms Check or just an awareness highlight of an issue

16. Reality check Locate your reality information
Use reliable sources of actual survey data
One great source is local, state or national data from the Youth Risk Behavior Survey (YRBS) done by the Centers for Disease Control

17. Reality check If you are doing a Social Norms Check
Find your perception information
Either through your own survey or available data

18. Make the comparison Add a special section to your Newsletter
REALITY CHECK Or
Did You Know?

19. Make the comparison
When asked how many high school students smoked marijuana in the past month students thought 72% smoked
The actual percent that reported smoking marijuana in the past 30 days is 25%
¾ of students DID NOT smoke marijuana!
so...
“Everyone is NOT doing it”
Follow the crowd?
From 2011 CHCCS YRBS survey

20. Toilet talk it’s your turn
We’re going to come up with 5 “Fun Fact” questions
Find a partner and think of one “Fun Fact”
Find another pair and share your “Fun Facts”
Select your group’s favorite question
Share with the whole group

21. Our reality check question
Since we’re talking about preventing violence today we’ll use a youth violence question
Perception We lack some of the perception information that we would want so we are going to do a “Highlight” Reality Check

22. Reality check
In past 30 Days 5.9% of High School students report staying home at least one day because they didn’t feel safe at school.
5.4% report having carried a weapon on school property
(2011 USA YRBS)

23. Reality check completion
Be sure to add a thought or message to reinforce the point you are making
Like
If you see a weapon or an unsafe situation at school report it to a teacher, counselor, administrator or SRO. This is our school. Let’s keep it safe for everyone!

24. Collect the answers Methods to poll students
Old Fashioned person to person paper and pencil (like we’re going to do today)
Cell phone live polls like “Socratic” or classroom clickers
Create on line questionnaire with link such as Survey Monkey, Google Docs and Zohopublic
Others??

25. Your “mission”
During the break and lunch poll other summit attendees with our Fun Fact questions
Have fun doing this!!
At the end of lunch find one of us and return your answers
At the end of Final Session pick up your completed copy of “Toilet Talk” Summit Version 2015

26. Thanks for coming If you have questions or want to be in touch
Facebook Chapel Hill HS SAVE
Advisor Jim Wise
Phone (919) x41270