1. Qualtrics: Skimming the Surface
Presented by: Dr. Amanda Lynn-Bakley Estey
Postdoctoral Research Associate, Professional Development

2. Webinar Objectives:
At the end of this webinar, participants will be able to:
Identify the 5 steps of writing a survey
Write purposeful survey questions
Explain the purpose/ benefits of Qualtrics
Access Qualtrics on the ISU directory
Begin building a survey in Qualtrics (next webinar)

3. Before You Pick Up The Pen…
Step 1: Establish goals
What is the purpose of the survey?
What do you want to measure? (What is it you want to know?)
Who is the intended audience?
What will you do with the data results?

4. Developing Questions Step 2: Develop questions
Only ask what you intend to measure
The ideal question accomplishes three goals:
It measures the underlying concept it is intended to tap
It does not measure other concepts
It means the same thing to all respondents

5. Developing Questions Two types of questions:
Open-ended questions allows the greatest variety of responses
Closed-ended questions delimit the responses

6. Developing Questions Avoid the following:
Jargon/Abbreviations/Technical questions
Ex: Are you affiliated with FNP?
Ex: How do you conceptualize human capital flight in your community?
Leading/Biased questions
Ex: How do you cope with public speaking anxiety?
Ex: Why do you think Qualtrics is hard to learn?
Double-barreled questions
Ex: To what extent did the facilitator and the material used in the training help you learn the material?
Ex: When was the last time you upgraded your computer and printer?

7. Developing Questions Vague/ Ambiguous questions Ex: Are you a farmer?
Ex: What do you do?
Be specific in your definitions—do not just assume
Keep the questions simple (20 words max)
Keep the survey short (*length will vary depending on what you want to measure)

8. Keep Question Order in Mind
Start with an introductory piece
Provide a title for each section
Begin with general questions first
Things mentioned early in the survey can impact answers later
Ask sensitive questions last
Demographic information

9. Response & Rating Scales
Step 3: Develop Responses/ Scales
Think about the order of response categories
Primacy Effect
Answer scales should be ordinal
Answer choices should anticipate all possibilities
Be specific in response definitions
Randomize or rotate responses

10. Final Steps Step 4: Pilot test for validity & reliability measures
Share a draft
Preview the survey in Qualtrics
Step 5: Reevaluate each question as needed
Proofread, pilot, and proofread some more 

11. What Is Qualtrics?
Qualtrics is a web-based survey tool to conduct survey research, evaluations and other data collection activities
Helps you get the data and insight you need to make better decisions

12. Qualtrics Offers: Easy accessibility Over 85 question types
Many question and survey templates to choose
Tools for basic and advanced users and surveys
Ability to upload graphics and multimedia content in your surveys
Online posting allows for a wider audience
Multiple surveys can be posted at the same time and in 48 different languages

13. Qualtrics Offers: Built-in dynamic reporting tools
Ability to export data directly to Word, Excel, and PowerPoint
Free online training webinars
Capability for respondents to stop in mid-survey and resume later
Live support from customer service 

14. *https://www.qualtrics.com/ is the main website
Accessing Qualtrics
Located under Q on the University website directory
*Login in with ISU username and password/ may prompt to start an account
* is the main website

15. Additional Tools Writing Good Survey Questions:
Tip Sheet on Question Wording:
Additional Survey Information:
Customer Support Team
SUN 3PM - FRI 6PM // SAT 9AM - 5PM MST

16. Interested In Learning More?
March 21: Survey Basics and Design
Basics of creating and designing a survey
Previewing a survey
Sharing a survey
April 18: Data and Reporting
Identifying best practices to distribute a survey
Developing and design a report
Downloading a report to a PDF/ Office document
May 31: 3 Advanced Techniques/ Features
Creating master files
Creating hoovers
Creating personalized end of survey messages

17. June 7: Working Face-to-Face Workshop
Face-to-Face hands-on workshop developing and designing a survey (please bring a computer)
Participants must have participated in at two of the three webinars (webinars will be archived)
Limited to 20 participants
Contact Linda Young, to register

18. Summary Remember the five steps: Establish goals Develop questions
Develop responses/ scales
Pilot test for validity & reliability measures
Reevaluate each question as needed
Qualtrics is a web-based survey tool that can be assessed under the ISU directory
Now, pick up your pen and start crafting 

19. Questions?