1. Importance of SEM Task #34 Importance & Impact of Industry Task #35
Importance of Past, Present, & Future
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2. What is SEM? Acronym for: Sports and Entertainment Marketing
History of SEM
What is SEM?
Acronym for:
Sports and Entertainment Marketing
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3. The Evolution of SEM SEM is a relatively new concept History of SEM
Task 35 Importance of Past
History of SEM
The Evolution of SEM
SEM is a relatively new concept
Forms of sports marketing started as early as
1858 (first known athletic event to charge
admission took place at a baseball game)
Entertainment as we know it today (movies,
radio, television, music) exploded from 1900
on, and as technology improved, so did the
products being offered (silent moviessound,
radioTV, vinyl recordstape, CD, digital)
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4. The Evolution of SEM SEM is a relatively new concept History of SEM
Task 35 Importance of Past
History of SEM
The Evolution of SEM
SEM is a relatively new concept
The 1900’s also brought the advent of
carnivals, amusement parks, and theme parks
which evolved from (but did not completely
replace) fairs, circuses and festivals
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5. Industry Size & Scope History of SEM
Task 35 Importance of Present
History of SEM
Industry Size & Scope
The sports business industry is one of the
largest and fastest growing industries in the
United States
Research conducted in 2014 by Plunkett
Research estimates the overall size of the
entire sports industry in the U.S. is around
$485 billion
(globally, the sports industry is estimated to be
around $1.5 trillion)
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6. History of SEM 2014 Sports Industry Revenue Streams 5 10 15 20 25 30
Task 34 Importance & Impact
History of SEM
2014 Sports Industry Revenue Streams
Sports goods equipment (retailers)
Racetracks, sports teams & other spectator sports
“Big 4” U.S. sports leagues
Fitness and recreation
NCAA sports
NASCAR 5 10 15 20 25 30 35 40 60 80
Overall Revenue (In Billions)
Source: Plunkett's Sports Industry Almanac
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7. The entertainment industry extends from:
Task 34 Importance & Impact
History of SEM
The entertainment industry extends from:
Movies
Television
Radio
Theatre
Home Entertainment
Amusement/Theme Parks
Gaming
And More
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8. Task 34 Importance & Impact
History of SEM
Broadly measured, the entertainment and media industry spans multiple sectors
There are 9,566 FM radio stations in the U.S.
(sports radio – 23 million weekly listeners)
Over 1.4 billion movie tickets are sold each
year in U.S. theaters
Analysts at PwC estimate that total U.S.
communications and media spending hit $1.7
trillion in 2015 (up from only about $891.5
billion in 2008) and will grow to $2.2 trillion in
2019
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9. Task 34 Importance & Impact
History of SEM
Broadly measured, the entertainment and media industry spans multiple sectors
Of the 50 billion+ downloads sold in the
history of the iTunes store, 15 of the 25 most
downloaded apps ever are games
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10. History of SEM Entertainment Industry Revenue Streams
Task 34 Importance & Impact
History of SEM
Entertainment Industry Revenue Streams
Film/theatrical/DVD
TV broadcast and cable
Music industry
Electronic gaming
Amusement/theme park
Theatrical productions 10 20 30 40 50 60 70 80 90
Overall Revenue (In Billions)
Source: U.S. Census
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11. Sports Industry Pioneers
Task 35 Importance of Past
History of SEM
Sports Industry Pioneers
Pierre de Coubertin ( )
Founder of the International Olympic Committee (IOC)
Considered the father of the modern Olympic Games
Bill Veeck
Franchise owner and promoter in MLB
Owner of the Cleveland Indians, St. Louis Browns and Chicago White Sox
Once set a 3’7” batter to the plate as a publicity stunt
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12. Sports Industry Pioneers
Task 35 Importance of Past
History of SEM
Sports Industry Pioneers
Mark McCormack (1930 – 2003)
American lawyer, sports agent and writer
Founder and chairman of International Management
Group (IMG)
Roone Arledge ( )
President of ABC Sports & ABC News
Created Monday Night Football, ABC World News Tonight, Primetime, Nightline and 20/20
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13. Sports Industry Pioneers
Task 35 Importance of Past
History of SEM
Sports Industry Pioneers
Jackie Robinson ( )
First African American to play in MLB in modern era (1947)
Inducted into the Baseball Hall of Fame in 1962
Won the inaugural MLB Rookie of the Year Award in 1947
Six-time All-Star
Won NL MVP in 1949—the first black player to do so
Played in six World Series, won 1955 WS w/ Dodgers
Had his #42 universally retired by MLB in 1997
“Jackie Robinson Day” - every player on every team wears No. 42
Influenced culture of and contributed significantly to the Civil Rights Movement
Robinson was posthumously awarded the Congressional Gold Medal and Presidential Medal of Freedom
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14. Mildred “Babe” Didrikson Zaharias
History of SEM
Mildred “Babe” Didrikson Zaharias
Widely regarded as the greatest female athlete of all time
Entered team track event and won the entire meet
First female athlete to sign an endorsement contract, signing with Wilson Sporting Goods in 1948
Co-founder of the Ladies Professional Golf Association (LPGA) in 1950
Photo Courtesy:
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15. Sports Industry Pioneers
Task 35 Importance of Past
History of SEM
Sports Industry Pioneers
Mohammed Ali (Boxer)
William (Bill) H.G. France Sr.
Co-founder of NASCAR
Pete Rozelle (NFL Commissioner)
David Stern (NBA Commissioner)
Jon Spoelstra (marketing for NJ Nets)
Sent rubber chickens through the mail to season ticket holders who hadn’t renewed their tickets (Don’t Fowl Out)
Wrote Ice to the Eskimos: How to Market a Product Nobody Wants
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16. Michael Jordan History of SEM Marketed as “Air Jordan”
Responsible for the emergence of
athlete/shoe company partnerships
because of successful marketing
and sales of Nike sneakers
In 1998, Fortune Magazine
estimated that Jordan alone
generated $9.9 billion for the
economy
Photo Courtesy:
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17. Michael Jordan History of SEM
Photo Courtesy:
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18. Entertainment Industry Pioneers
Task 35 Importance of Past
History of SEM
Entertainment Industry Pioneers
P.T. Barnum
Walt Disney
Charlie Chaplin
Louis Armstrong
Lucille Ball
Jerry Siegel & Joe Schuster
co-creators of Superman
Rodgers & Hammerstein
Broadway musicals like Oklahoma!,
The King and I and The Sound of Music
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19. Adolph Zukor History of SEM Founded Paramount Pictures
In 1912, he made entertainment
history when he offered the
American public its first
feature-length film
In 1919, bought 135 theaters in
the Southern states, making him
the first individual owner of a
theater chain
Built the Paramount Theater in
New York City
Photo Courtesy:
Photo Courtesy:
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20. Entertainment Industry Pioneers
Task 35 Importance of Past
History of SEM
Entertainment Industry Pioneers
Steven Spielberg (Jaws, ET, Jurassic Park)
Steve Jobs
Vince McMahon
J.K. Rowling
Ted Turner
Sean “Puffy” Combs
Shawn Fanning & Sean Parker (Napster)
Evel Knievel
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21. Michael Jackson History of SEM
First African American artist to find stardom on MTV, breaking down innumerable boundaries both for his race and for music video as an art form
Won a record eight Grammys in one night
Earned the largest endorsement deal ever when Pepsi paid him $5 million to be their spokesperson
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22. Factors Influencing Industry Growth
Task 35 Importance of Present
History of SEM
Factors Influencing Industry Growth
Increase in participation
More people following sports and entertainment
Increase in sports/entertainment offerings
(disc golf, spikeball, rugby, more HS sports)
Attendance boom
Media coverage
Global events
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23. Pioneers of SEM Assignment
Create a Power Point presentation about your pioneer with the following information:
Slide #1 – Name of pioneer w/photo
Slide #2 – Biography:
Birthdate
Education
Family/Background
Slide #3 – Why a pioneer of SEM? (successes/impacts)
Slide #4 – Other facts/information
Each slide must have a graphic
Follow 6 x 6 rule (no more than 6 bullets, 6 words each)

24. Oprah Winfrey

25. Biography Oprah Gail Winfrey Born January 29, 1954 in Miss.
Born into poverty to teenage single mother
Tennessee State University, 1986
Speech & Performing Arts major
Job in radio while still in high school

26. Businesses/Successes
First African-American TV anchor in Nashville (age 19)
Hosted “The Oprah Winfrey Show” (started 1984)
Created The Oprah Winfrey Foundation
(supports the education and empowerment of women, children & families in U.S. & around the world)
Chairwoman and CEO of Harpo Productions
Chairwoman, CEO and COO of The Oprah Winfrey Network

27. Other Facts/Information
First African-American woman billionaire
Called “arguably the world's most powerful woman"
by CNN
Author, actress, producer
Owns homes/property in CA, NJ, FL, CO, HI and
Chicago
Net worth $2.9 billion
Has dated businessman Stedman Graham since 1986