1. New Catalyst 4500 Bundles & Offering

2. Catalyst 4500 Cost Optimized Switching
Customize to Optimize
$$$
New reduced pricing for highly available configurations
3 software feature sets: LAN Base, IP Base, Enterprise Services
Low cost entry point offering with LAN Base: ~$200/port
Decline in price/port for higher port count
Upgrade option to IP Base or Enterprise Services
License option for uplinks: 4x1G to 2x10G
Low service pricing and limited lifetime warranty
Smart Call Home: Reduce Downtime
Line card reuse
Investment protection with easy upgrade options

3. Catalyst 4500 Leader in Modular Switching
Leadership in Innovation
Performance
First enterprise switch to support PoE+
ISSU: Reduce planned downtime
OSPF for routed access
Enterprise Services software for Sup6L-E
True control-path & data-path redundancy
Real-Time power monitoring
Lower power: Idle slot optimization
Flexible QoS
Upgrade only line card to comply with new future standards like Energy Efficient Ethernet
Highly available platform for maximum resilience

4. Best of Breed Borderless Access: Catalyst 4500 E Series Platform
Non-Redundant
High Density
Enterprise Campus Access
Redundant
Virtualized Campus
Enterprise $10,000
Enterprise $10,000
Enterprise $10,000
Starting List $298/port*
NEW
Increase ROI through maximum use of resources
Intelligent Campus
Starting at $267*
IP $10,000
IP $10,000
IP $10,000
Any-to-any user experience and Automated operational manageability
Plug N Play Campus
Starting List Price $200/port*
3/6slot bundles
Sup6L-E
LAN Base
7 slot bundle
Sup6L-E
LAN Base
10 slot bundle
Sup6L-E
LAN Base
Reduced OpEx enabling converged Unified Communication (UC) & data
*Does not include service pricing
**Enterprise Services on Sup6L-E in Q2CY10

5. Plug N’ Play Campus Portfolio Cisco Catalyst 45XX 10/100/1000 PoE Plus Ready Bundle
C4503-E Bundle
WS-C4503E-S6L-48V+
$11,000 (44% off LP)
C4506-E Bundle;
WS-C4506E-S6L-96V+
$18,000 (44% off LP)
4503-E Chassis
SUP6L-E
48 Port 10/100/1000 PoEP
LAN Base IOS Image
44% off SMARTnet pricing
45% off SmartFoundation pricing
4506-E Chassis
SUP6L-E
96 Port 10/100/1000 PoEP
LAN Base IOS Image
44% off SMARTnet pricing
45% off SmartFoundation pricing
Enable 10GE = $4,000
IP Base Upgrade = $10K
Enterprise Services* Upgrade from LAN Base = $20K
C4507R-E Bundle
WS-C4507RES6L-96V+
$22,000 (40% off LP)
Shipping
Shipping
C4510R-E Bundle
WS-C4510RE-S6-96V+ 
$30,000 (37% off LP)
4507R-E Chassis
SUP6L-E
96 Port 10/100/1000 PoEP
LAN Base IOS Image
54% off SMARTnet pricing
45% off SmartFoundation pricing
4510R-E Chassis
SUP6-E
96 Port 10/100/1000 PoEP
LAN Base IOS Image
*Enterprise Services on Sup6L-E in Q2CY10

6. Promotion for Redundant Systems Aggressively Priced Options for Upsell and Competitive Situations
Ex. 4507R-E Bundle
LAN Base IOS
Also, applicable on 4510R bundles
$12,000
Redundant Sup6L-E with IP Base Support
$10,000
Enterprise Services Support
$4K
4506-E Bundle
LAN Base IOS
IP Base Support
$10,000
Upsell to IP Base
4507R-E Bundle + IP Base = $32k
4507R-E Bundle + 2nd Sup + IP Base = $34k
Upsell to Enterprise Services
4507R-E Bundle + Ent = $42k
4507R-E Bundle + 2nd Sup + Ent = $44k
*Enterprise Services on Sup6L-E in Q2CY10

7. Introducing New Catalyst 4500 Power Supply Pricing
SKU
Product Description
Old List
New List
PWR-C ACV
Catalyst W AC dual input Power Supply (Data + PoE) 
$4,995
$3,995
PWR-C ACV
Catalyst W AC dual input Power Supply (Data + PoE) 
$2,995
PWR-C ACV
Catalyst W AC Power Supply (Data and PoE) 
$1,495
$995
* Price change expected ~Feb ’09. For questions, please

8. IOS Features Comparison—LAN Base vs. IP Base
Features (partial list)
LAN Base Image
IP Base Image
10G Uplink Use
Yes - $4k License
Yes
SPAN (# of Sessions)—Port Mirroring
2 sessions
8 sessions
EnergyWise
MLD Snooping
Flex Link
PVST+ & RPVST+
Smarports (Role-Based MACRO)
ePoE
Auto QoS
EEM No
EEM & EOT integration
EIGRP Stub
GLBP
HSRP and VRRP
ISSU
L2PT and Q-in-Q
Location Services
Multihop SXP (CTS)
PIM SM/DM
SmartCallHome
SSO
TDR
WCCP
Ships with 45xx Bundles
Upgrade ($10,000)

9. Catalyst 4500 IP Base vs. Competitor
Features
Catalyst 4500 IP Base License $10,000
Example: ProCurve 5412/5406 Bundles
10GE Uplinks
Purchase Module $5,099
AutoQos
EnergyWise
Location Services
SmartPorts
SmartCallHome
TDR
PVST+
Embedded Event Manager (EEM)
Expanded ACL Support (32K)
Time Based ACLs
MLD
PIM SM/DM
License - $2,999
802.1x Full Capability (User Identity)
License - $5,499
Total
$10,000
$13,597
26%
savings 9

10. Catalyst 4500 Service Offerings Special Bundle Service Pricing
WS-C4503
(non-bundle)
WS-C4506
WS-C4507R
WS-C4503E-S6L-48V+
WS-C4503E-S6L-1300
WS-C4506E-S6L-96V+
WS-C4506E-S6L-1300
WS-C4506E-S6L-2800
WS-C4506E-S6L-4200
WS-C4507RES6L-96V+
SMART Net
1yr
$1,764
$1,848
$2,770
$956
$1,040
$1277
SMART Foundation
$970
$1,016
$1,524
$526
$572
$708
3yr
$2,183
$2,287
$3,428
5yr
$2,911
$3,049
$4,571
44%
savings
44%
savings
54%
savings
45%
savings
45%
savings
45%
savings
Service SKUs automatically loaded for Catalyst4500 products on Cisco Configurator
Example pricing is for 8x5xNBD contracts

11. Compare Cisco and Competitor’s Services
Service Element
Competitor
Cisco
Warranty
Care Packs
Warranty (2K 3K, 4K)
Smart Foundation (only 4503E, 4506E, 4507R-E, 2K, 3K)
SMARTnet
Duration of coverage
Lifetime
▪ Mainly 3 years
▪ Sometimes 1 year
(Fan and power supply are limited to 5 years.)
▪ 1-year renewable (45% < SNT NBD)
▪ 25% off 1-yr price for 3 yrs or 40% off 1-yr price for 5 yrs
▪ Annual contracts
▪ Multi-year contracts
TAC hours
Vary
24x7
Free 90-days 8x5 TAC (only on 2K-S and 3K-X)
9x5 to SMB TAC
24x7 Cisco TAC
Web support
Yes
For downloading SW releases only
Cisco.com SMB knowledgebase
Cisco.com knowledgebase
Advance hardware replacement (AHR)
NBD if parts are in stock, 2 days or more if not
▪ 13x5x4 AHR
▪ 24x7x4 AHR
▪ 24x7 SW
▪ HW/SW support
10-day AHR (on all)
NBD (only 2K-S and 3K-X)
NBD AHR
▪ 8x5xNBD AHR
▪ 8x5x4 AHR
▪ 24x7x2 AHR
On-site support No
Bug fixes, updates and upgrades
Free for now as part of lifetime warranty, though policy is in slow-motion transition
Lifetime bug fixes & updates for LAN Lite, LAN Base & IP Base images
▪ Free SW bug fixes
▪ For-fee updates and upgrades. (if not already covered by Standard Warranty
Covers bug fixes, updates and upgrades within a licensed feature set

12. Borderless Networks Campus Core/Distribution Catalyst 4500 Switch & Wireless Controller
NEW
May ’10
SBA Campus Foundation Bundle: $44,000
BN-A2-CF2-SBA-K9
Bundle Includes:
1x AIR-CT K9
1x 4507R-E
1x Sup6L-E IP Base
1x WS-X4624-SFP-E
32% off List Price
Support a Converged Wired-Wireless Network
Simplified Ordering/Deployment of Robust Network Core/Distribution 12

13. How to Close the Deal Cisco Switching Offers Against Competition
2960 & 2960-S LAN Lite Switches
Entry to Cisco Experience
45xx-E Modular Bundles
Flexible Upgrade Path
$11K (no ps), 10/100/1000 PoE Plus, scalable from 48 to 96 ports
$18K (no ps), 10/100/1000 PoE Plus, scalable from 96 to 240 ports
$22K (no ps), redundancy capable 10/100/1000 PoE Plus, scalable from 96 to 240 ports
$30K (no ps), redundancy capable 10/100/1000 PoE Plus, scalable from 96 to 384 ports
FE and GbE on 8, 24, and 48 ports
PoE support up to 15.4W per port
Basic QoS, standard availability and multicast features
Entry-level security and network admission control
Link connectivity and cable diagnostics for enhanced troubleshooting
LLW and enhanced LLW, FlexStack
Architectural Selling
Smart Foundation
Entry Level Support
2K, 3K, 4503E, 4506E, 4507R-E, 4510R-E
25% Off 3 Yr, 40% Off 5 Yr
NBD Hardware Replacement
8 AM–5 PM TAC Access
Online Troubleshooting; SW Bug Updates
Borderless Networks Campus
Core/Distribution bundle with 4507R and Wireless Controller
32% List Price
Smart Business Architectures
Leverage Cisco’s design, deployment, and configuration guides
Quote SBA bundles (at least 10% of List)

14. Winning Competitive Sales Strategies Play Offense!
Sales Strategy
Cisco Partner sales team proposes high-value, feature-rich Cisco-based solution.
Low cost competitor tries to jump in with a lower value, stripped down solution as a "bait and trap".
Partner can now use these new lower cost Cisco solutions to illustrate “you get what you pay for”
If customer is still absolutely convinced that low price is everything, and does not want value-add capabilities, then these new lower-price Cisco offerings will help close the deal for a Cisco partner, and keep the customer happy.

15. Thank you very much