1. Additional Questionnaire Advice
Part 2

2. Questionnaire Refinement

3. Creating a Questionnaire
Additional Information:
Creating a Questionnaire

4. Cover Letter Possible Inclusions Make it personal Ask a favor
Importance of research and its
purpose
4. Importance of respondents
5. Importance of replies
Importance of replies even if
reader is not qualified to answer
7. How the respondent may benefit
8. Completing the questionnaire
will take little time

5. Cover Letter Possible Inclusions
9. The questionnaire can be answered easily
A stamped envelope is enclosed
How respondent was selected
Answers are anonymous or
confidential
13. Offer to send results on results
14. Note of urgency
15. Appreciation
Importance of sender
(official and response rate)
17. Importance of sender’s organization
Description and purpose of
incentive

6. Cover Letter Possible Inclusions 19. Avoid bias Style
Format and appearance
Brevity

16. Examples of bad questions.

17. a) Yes, they're battling for our freedom too.
Emergency Project to Support Col. North and the President's Freedom Fight in Central America (1980s)
Col North complained of Congress' failure to give consistent aid to the anti-communist freedom fighters in Nicaragua. Should Congress continue aid to the Nicaraguan Freedom fighters?
a) Yes, they're battling for our freedom too.
b) No, abandon Central America to the communists.
Naturally this poll included photos of North in his uniform and with his
wife Betsy and 'patriotic' excerpts from North's congressional testimony.

18. November 1992 Holocaust Poll conducted by the Roper Organization for the American Jewish Committee:
"Does it seem possible or does it seem impossible to you that the Nazi extermination of the Jews never happened?"

19. Northwest International Women's Conference
DEMOGRAPHICS
[ ] African American
[ ] Asian American/ Pacific islander
[ ] Hispanic/Latina
[ ] Native American/Alaskan Native
[ ] Transsexual
[ ] Transgendered
[ ] Lesbian/Gay
[ ] Caucasian
[ ] Other
An application form - there were no instructions on how many choices to check.

20. DRUG POLICY FOUNDATION
Instructions: If you believe the current drug policies have failed and that the Federal government needs to research and explore all solution to this escalating national catastrophe, complete your survey and return it with your generous contribution in the enclosed envelope today.

21. 1995 SURVEY
We spend over $20 billion each year on drug law enforcement – over two-thirds of the total drug control budget. Should other methods such as treatment programs and drug education be allocated a higher percentage of that budget?
__ Yes. Our tax money would be more effectively spent funding treatment and prevention programs.
__ No. We should continue funding punitive measures of drug enforcement and build more jails.

22. Will you support the Drug Policy Foundation's efforts to mobilize the American people and the Federal government to examine alternative solutions to the drug crisis?
__ Yes. Enclosed is my tax deductible contribution of:
__$ __$ __$ __$ __$ __$ __$25
__Other
(Please make your check payable to: The Drug Policy Foundation.)
__ No. I can't give my full support to DPF at this time. However, I am completing my 1995 Drug Policy Survey and have enclosed a gift of $12.50 to help with the processing.

23. Examples of Bad Questionnaires
Good source: