1. Quiz Show
Review
The Marketing Concept

2. The Basic Idea
To Market to Market
Break It Down
Make a Plan
Whatever 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5

3. Topic 1 for 1
Question: The ______ states that businesses must do certain things in order to make a profit.
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4. Topic 1 for 1
Answer: marketing concept
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5. Topic 1 for 2
Question: The marketing concept states that businesses must do what in order to make a profit?
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6. Topic 1 for 2 Answer: satisfy customers wants and needs
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7. Topic 1 for 3
Question: _________ buy the product.
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8. Topic 1 for 3
Answer: customers
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9. Topic 1 for 4
Question: Who uses the product?
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10. Topic 1 for 4
Answer: consumers
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11. Topic 1 for 5
Question: A market is________.
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12. Topic 1 for 5
Answer: All the potential customers that have common wants and needs and are willing and able to buy.
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13. Topic 2 for 1
Question: The word market has two definitions. The second one describes it as __________.
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14. Topic 2 for 1
Answer: Total sales of a product category. Ex: soft drink market.
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15. Topic 2 for 2
Question: What is target marketing?
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16. Topic 2 for 2
Answer: Focusing all marketing decisions on a very specific group of people you want to reach.
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17. Topic 2 for 3
Question: Companies develop a ________ ________ in order to identify their target market.
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18. Topic 2 for 3
Answer: customer profile
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19. Topic 2 for 4
Question: What is the process of companies investigating and gathering information about their potential target market called?
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20. Topic 2 for 4
Answer: market research
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21. Topic 2 for 5
Question: What are 2 methods of market research that you are familiar with from class?
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22. Topic 2 for 5 Answer: surveys and questionnaires
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23. Topic 3 for 1
Question: Analyzing a market by specific characteristics in order to create a target market is called _______.
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24. Topic 3 for 1
Answer: market segmentation
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25. Topic 3 for 2 Question: What are the four ways to segment a market?
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26. Topic 3 for 2
Answer: demographics, psychographics, geographics and product benefits
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27. Topic 3 for 3
Question: Statistics about the physical characteristics of a population are called ______, and the four main categories are____,____,____ and ____.
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28. Topic 3 for 3
Answer: demographics and age, gender, income, ethnic background.
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29. Topic 3 for 4
Question: What people value, their attitudes and life-styles are known as _________.
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30. Topic 3 for 4
Answer: psychographics
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31. Topic 3 for 5
Question: What do geographics, demographics, product benefits and psychographics have in common?
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32. Topic 3 for 5 Answer: They are methods to segment a market.
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33. Topic 4 for 1
Question: Your strategy for marketing a product is called the ______ _______.
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34. Topic 4 for 1
Answer: marketing mix
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35. Topic 4 for 2 Question: The marketing mix is known as the _____ _____.
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36. Topic 4 for 2
Answer: The four P’s
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37. Topic 4 for 3
Question: Name the 4 P’s.
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38. Topic 4 for 3 Answer: product, price, place, promotion
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39. Topic 4 for 4 Question: T or F
Selecting an appropriate name for a new snack food is a product strategy.
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40. Topic 4 for 4
Answer: true
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41. Topic 4 for 5
Question: Deciding how you will advertise a product is a _______ strategy.
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42. Topic 4 for 5
Answer: promotion
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43. Topic 5 for 1
Question: What is disposable income?
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44. Topic 5 for 1
Answer: What’s left of the money you’ve earned after taxes.
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45. Topic 5 for 2 Question: What is discretionary income?
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46. Topic 5 for 2
Answer: What’s left of the money you’ve earned after you have paid for life’s necessities. (Fun Money!)
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47. Topic 5 for 3
Question: Product, price, place and promotion strategies:
a. comprise the marketing mix
b. are known as the 4 P’s
c. Must all be directed at a target market in order to achieve success
d. All of the above
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48. Topic 5 for 3
Answer: d
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49. Topic 5 for 4
Question: Baby Boomers were born from _____ to _____ and are the _______ category of consumers.
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50. Topic 5 for 4 Answer: 1948-1964 , the largest category
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51. Topic 5 for 5 Question: Daily Double! Check Your Answer
The owner of a store decides what items will be carried and how they will be advertised. The manager plans the other two strategies. What are they?
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52. Topic 5 for 5
Answer: price and place
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