2. WELCOME TO
STAYER GROUP

3. HISTORY 1958. Stayer is established in Ferrara (Italy).
1976. Is constituted IMAPORT S.A.
1978. Stayer = Innovation (ej. Mitre saw SC 205).
1989. Constituted STAYER IBÉRICA S.A.
1998. Purchase of land (1st phase). Construction warehouse.
2001. Diamond disc Factory Pinto (Polígono las Arenas).
2003. Purchase of land (2st phase) Starts warehouse Construction.
2005. Stayer Ibérica purchase Stayer Itali.
2006. Opening new diamond disk factory, Área Empresarial de Andalucía (Current facilities).
2009. Stayer Ibérica launches the Stayer Welding line.
2011. Stayer Ibérica moves the offices and creates a laboratory of electronics and mechanics.
2017. Meeting in Madrid. Stayer has sold over the past two years in more than 75 countries.

4. ACTIVITY
Stayer is a Group with a long experience in the market of Power tools,
Our Activity:
- Power tools
- Diamond disc
- Welding

5. INNOVATION

6. ELECTRONIC LABORATORY

7. ELECTRONIC LABORATORY

8. ELECTRONIC LABORATORY

9. ELECTRONIC LABORATORY

10. MECHANICAL LABORATORY

11. MECHANICAL LABORATORY

12. PRODUCTION
AND ASSEMBLY

13. PRODUCTION
AND ASSEMBLY

14. After the assembly process, all products are subject to a exhaustive Quality Assurance process.

15. POST-SALE
SERVICE

16. Stayer around the world

18. Europe remains 77% of total export sales, and still growing fast!

19. Stayer Group Evolution

21. ? Etc…. Brands Positioning Small market – Super Premium price
Top end of the Trade
Medium market volume Premium price
Quality Segment ?
Large Market, reasonable price
KORMAN
Large market / Low profit
Low Quality / Low price
KENSTON
Low end of the Trade
Etc….

22. Value for Money Estructura del mercado y posicionamiento:
Small market – Super Premium price
Top end of the Trade
Medium market volume Premium price
Quality Segment
Value for Money
Large Market, reasonable price
Large market / Low profit
Low Quality / Low price
Low end of the Trade
With the obvious adaptation to every different country / market, the Strategic Positioning of Stayer in the World is “Value for Money”

23. PERCENTAGE
OF SALE BY FAMILIES
SPAIN 2016

24. PERCENTAGE
OF SALE BY FAMILIES
ITALI 2016

25. DESIGN Carry case with “ribs”. Carry case with foam.

26. DESIGN
New packaging design.

27. THANK YOU
VERY MUCH