2. Executive Program for Informed Delivery
General Session 2017
Bob Dixon, Director
Executive Program for Informed Delivery

3. Informed Delivery
Product Overview 2

4. Example Dashboard View
What is Informed Delivery™?
Informed Delivery™ is a consumer-facing feature that enhances hardcopy mail delivery and supplements mail campaigns by providing consumers daily mail images via and online dashboard
Example Dashboard View
Users see scanned images of the front exterior of incoming letter-sized mailpieces via or online dashboard
Informed Delivery is now integrated with My USPS so users can track their mail and packages in one dashboard
If a mailer participates in Informed Delivery, color images and interactive content will also be shown (Letters or Flats)
Informed Delivery™ integrates hardcopy mail and digital marketing, providing
multiple impressions and interactivity for participating mail recipients

5. Opportunity for Mailers
Informed Delivery™ provides an unprecedented opportunity for mailers to engage subscribers with a highly-coordinated direct mail and digital marketing campaign
New Digital Channel with Engaged Subscriber Base
Enables multi-channel campaigns
Drive Site Traffic via Interactive Content
70% of subscribers open their s every day, average time to open is 2 hours
Informed Delivery subscribers represent a growing mobile user base and 74% of subscribers view alerts on mobile devices
68% of subscribers are excited about the inclusion of digital offers related to mailpieces
Source: New York Pilot Survey, February 2016
Informed Delivery™ allows mailers to synchronize multi-channel campaigns to create impactful impressions and increase mailing campaign ROI

6. Diverse and Strong Mailer Participation
Current State
Informed Delivery™ is currently offered in Northern Virginia and the New York metro area with strong engagement from mailers and consumers
By the Numbers
Diverse and Strong Mailer Participation
Total number of users: 102,401
Users with notifications: 65,510
Enrolled households: 97,610
s sent: 56,976 (daily snapshot)
Mailpiece images: 434,388 (daily snapshot)
Available in over digit ZIP Code locations:
NY/CT ZIP Codes: 653
NoVA ZIP Codes: 192
129
completed campaigns 15
participating mailers
105
interested mailers engaged
Retail
MSP
Insurance
Financial Services
Mail Order Catalog
Consumer Sentiment
97% of users are likely to continue using Informed Delivery
88% would recommend it to friends, family, and colleagues
“Since I travel a lot, this service allows me to check-in on mail that may require my immediate attention.”
“The most unexpected, innovative and useful service from USPS.”
“Informed Delivery feels like a superpower.”

7. National Expansion Complete
Future State
USPS plans to expand availability of Informed Delivery™ and continue to evolve features
National Expansion
Initial Pilot
National Expansion*
Spring 2014
Winter 2015
Fall 2016
January 2017
February 2017
March 2017
May 2017
Date
Northern Virginia
New York Metro
DC Metro
Pacific
Southern
Eastern
Northeast
Great Lakes
Western
Capital
National Expansion Complete
*Major Metropolitan Areas of Focus: Southern California; San Francisco; Houston & Dallas; Philadelphia & Pittsburgh; New York, Northern New Jersey & Long Island; Chicago, Detroit & Minneapolis; Miami & Atlanta.
Upcoming Features
My USPS Integration (Package Notifications)
Mailpiece Not Received
Social Sharing
Enable P.O. Boxes
Signature on File
Service alerts

8. Current Date
Every day that the consumer receives physical mailpieces, and Informed Delivery message or dashboard is generated. 1
Picture of Mail Piece taken during processing
Images already used as a part of mail processing are captured and transmitted to Informed Delivery servers. 2 3
Links Point to a USPS Reflector Service
Links point to a USPS reflector service so that all clicks can be captured.
Additional Image / Information provided by mailer with Interactive Content
Mailers provide additional content to be displayed alongside the images of their mailpieces. This content includes links to their website. 4 5
Beacons Capture Consumer Activity
Beacons embedded in the Informed Delivery and dashboard capture consumer opens.

9. Informed Visibility Overview and Value to Mailers

10. Informed Visibility® Mail Tracking & Reporting
Provides mailers visibility of letters and flats and their aggregates (bundles, handling units and containers)
Informed Visibility® Mail Tracking & Reporting
IMb Tracing for Pieces and Bundles
Bundle Visibility Pilot
PostalOne! Container and Tray Visibility
Consolidates Mail Tracking into a Single System
***Animation Imbedded
The Informed Visibility Mail Tracking & Reporting application, which is currently under development and a limited pilot, will provide visibility of letters, flats, bundles, handling units, containers, and transportation to mailers.
One of the benefits of providing Mail Tracking & Reporting through IV is that it consolidates mail tracking into a single system.
Today, mailers use IMb Tracing for piece visibility and PostalOne! for container and tray visibility.
These existing tracking capabilities will be migrated to IV.

11. Informed Visibility® Mail Tracking & Reporting
Provides mailers visibility of letters and flats and their aggregates (bundles, handling units and containers)
Informed Visibility® Mail Tracking & Reporting
Fills Visibility Gaps
***Animation Imbedded
Another benefit is that it provides better insight into the USPS mailstream by helping to fill in some of the visibility gaps. IV will leverage nesting associations to provide assumed handling events. When a mail aggregate, like a container, receives a scan, IV will create assumed handling events for all nested handling units, bundles and pieces.
In addition, IV will provide new logical events, such as the Logical Delivery Event and Logical Out for Delivery Event.
Creates Logical Handling Event
Leverages Nesting Associations
Creates Assumed Handling Events

12. Informed Visibility® Mail Tracking & Reporting
Provides mailers visibility of letters and flats and their aggregates (bundles, handling units and containers)
Informed Visibility® Mail Tracking & Reporting
Provides Flexibility
Delegation
***Animation Imbedded
Another benefit of IV is that it is more flexible than the legacy systems.
IV improves ease of user for customer by allowing them to obtain data how they want it, and allows mailers to have more options in how they delegate visibility of their mail to others.
Provisioning
Ease of Use

13. IV Mail Tracking & Reporting Benefits
What does IV mean for your business?
IV makes it convenient to track mailpieces (letters and flats), bundles, handling units, and containers in one, consolidated system.
IV provides powerful insight into the USPS mailstream.
Through IV, mailers can more effectively plan and manage their mailings, thus increasing value to their customers.
***Animation Imbedded
Just to recap…this is what IV means for your business…
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14. IV Mail Tracking & Reporting Benefits
How will IV improve mailer insight?
IV will leverage the intelligence of Full-Service Intelligent Mail® and nesting associations to expand visibility by providing Actual, Assumed, and Logical Handling Events through IV
IV will improve ease of use through flexible data provisioning and flexible data delegation, allowing customers to receive what they want, when they want, and how they want it
***Animation Imbedded
And, IV will Improve mailer insight by…
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15. IV Mail Tracking & Reporting Logical Delivery Events
IV will provide Logical Delivery Events (LDEs)
A Logical Delivery Event is an implied delivery triggered by another event. Trigger criteria vary based on delivery scenario.
For on-street delivery, the trigger is the carrier's device entering the geofence for the mailpiece's associated ZIP+4 on the Predicted Delivery Date.
Logical Delivery Events give mailers better insight into when the mail has been delivered, so that they can coordinate their internal operations and marketing campaigns.
ZIP + 4
Informed
Visibility
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16. Logical Delivery Events Cont. For Mail Delivered On-street1 2 3
Anticipated
Date of
Delivery (ADD)
ZIP + 4
An inventory of mailpieces to be delivered is created based on the Last Processing Operation.
The “Anticipated Date of Delivery” is created by comparing the scan time to the operation’s clearance time.
Based on geo breadcrumbs, it is determined when a carrier enters a ZIP+4 geo fence.
Informed
Visibility 4 5
Logical
Delivery Event
***Animation Imbedded
This slide gives an overview of how the Logical Delivery Event process would work, based on mail being delivered on-street.
First, we add the mailpiece to inventory for delivery based on the last processing operation.
Second, we calculate the anticipated delivery date.
Third, based on carrier scanning device geo breadcrumbs, we determine when the carrier enters a ZIP+4 geofence.
Fourth, the Logical Delivery Event is generated.
Fifth, IV provides the Logical Delivery Event to mailers.
Looking on the bottom right, you see 8 houses, within two different ZIP+4’s, as indicated by the red boundaries.
(CLICK)
When a breadcrumb is received indicating that the carrier has entered the ZIP+4, then Logical Delivery Events are created for all mailpieces being delivered to addresses within that ZIP+4
A Logical Delivery Event is generated for mailpieces within the ZIP+4, that have an “Anticipated Date of Delivery” of today. This data is then sent to IV.
IV provisions the Logical Delivery Events to mailers.
Red boundaries represent the geo fence. Red dots represent the carrier entering the geofence.

17. Visit the Informed Delivery webpage at:
Need more information?
Visit the Informed Delivery webpage at:
Visit the Informed Visibility RIBBS webpage at:
Visit the IV RIBBS webpage to learn more about IV: