1. NEW BELGIUM BREWING Ethical and Environmental Responsibility

2. Company Core Values and Beliefs
Remembering that we are incredibly lucky to create something fine that enhances people's lives while surpassing our consumers' expectations.
Producing world-class beers.
Promoting beer culture and the responsible enjoyment of beer.
Kindling social, environmental and cultural change as a business role model.
Environmental stewardship: Honoring nature at every turn of the business.
Cultivating potential through learning, high involvement culture, and the pursuit of opportunities.
Balancing the myriad needs of the company, our coworkers and their families.
Trusting each other and committing to authentic relationships and communications.
Continuous, innovative quality and efficiency improvements.
Having Fun.

4. HISTORY
Began with a bicycling tour to Belgium
Jeff Labesch, an American electrical engineer
Opened bussiness in 1991
Kim Jordan(his wife), NBB’s marketing director

5. Types of Seasonal Beers
“In this box is our labor of love, we feel incredily lucky to be creating spmething fine that enhances people’s life”

6. Amalgamated independent New York advertising agency created $10 million advertising campaign.
Target : high-end beer drinkers, men ages 25-44
Strategy of Promotion: through event sponsorship
NBB has positioned itself based on the quality of its products and its concern for stakeholders
Competitive Advantage : company’s environmental concerns and social responsibility

7. Environmental Concerns
strive for cost-efficient energy saving alternatives, try to reduces wastes, reuse things by supporting the recycle market in creative ways to conducting its business and reducing its impact on the environment.
 use leading-edge environmental gadgets and implement the high tech industry advancements
to conserve energy,they invested in a wind turbine which made them the first fully wind-powered brewery in the United States. By this way they had been able to reduce its carbon dioxide emissions by 1800 metric tons per year.
reuse strategies
stores spent barley and hop grains in an on-premise silo and invites local farmers to pick up the grains, free of charge, to feed their pigs.
encourages their employees to use alternative transportation to reduce air pollution and give its employees “cruiser bikes”.
motion sensors on the lights around the building to induction fans that pool in cool winter air to chill their beer.
recycling and creative reuse strategies; spent grain is used for pig feed and turning their keg cops into table surfaces.

8. Employee Concerns
Employees more than 5 years earn an expenses paid trip to Belgium to study beer culture.
Employees can earn stock in the privately held corporations which grants them a vote in company decisions.
paid health and dental insurance and retirement plans, free lunch every other week and a free massage once a year.
They can bring their children and dogs to the work.

9. Socail Concerns
promotes the responsible appreciaciation of beer through its participation in and support of the cullinary arts and beer culture.
stries to improve communities and enhance people’s lives through corporate giving, event sponsorship and philantrophic movement.
For every barrel of beer sold of the prior year, NBB donates $1 to philantrophic causes within their distribution territory.
NBB Philantorphy Commitee is composed of employees throughout the brevery, including owners, employee-owners, area-leaders and production workers.

10. Organizational Success
Bussiness Ethics Magazine’s Bussiness Ethics Awards
Honorable mention in the Better Bussiness Bureau’s 2002 Torch Award for Outstanding Marketplace Ethics competition
Rocky Mountain Region Enterpreneur of the Year Award for manufacturing
Best mid-sized brewmaster at Great American Beer Festival
Medals for different brews
Environmental Protection Agency’s regional environmental award.