1. The South African Fruit Industry – Contribution to Food Security
Konanani Liphadzi
CEO: Fruit SA

2. Fruit SA Structure

3. Strategic Intent & Objectives
To enable the SA fruit industry to be competitive, equitable and sustainable.
Objectives
Establish FSA as the collective platform for the fruit industry of SA
Engage constructively with government and other public institutions on policy, legislation and other fruit industry matter.
Engage constructively with other strategic stakeholders
Promote and coordinate broad based BEE, transformation and skills development (training)
Gather and disseminate key industry related information
Communicate industry information to broader public and industry stakeholders

4. SA Fruit Industry Statistics
4.7 million tons of fruit is produced annually

5. Market Segmentation of Fruit Produced

6. SA Fresh Fruit Industry Foot Print

7. South African Fruit Export Markets
Middle East
17.6%
Africa
10,2%
Americas
4,2 UK
11,7%
Russia
7,8%
Far East
16,2% EU
30,9%

8. Fruit Industry's Contribution to Economy
50% of all agricultural exports from SA is fresh fruit
The fruit industry is worth more than R30 billion
Given that Agriculture contributes 2,5% to the country’s GDP (±R98 billion), therefore, the fruit industry is a major contributor to agriculture’s contribution to the economy

9. Fruit Industry's Contribution to Economy
Job creation & Employment
people directly employed (10% contribution)
8 000 people directly providing services to the fruit industry
people employed in downstream service
NDP target:
1 million jobs
The fruits sector ranks highly in terms of its labour intensiveness and growth potential (NDP)

10. Other Social Contribution
Provide on-farm housing to more than 80% of its permanent employees (water and electricity supplied to all the houses)
Provide transport capacity or transport subsidisation to seasonal employees
Provide basic health care on on-farm facilities and subsidisation of advanced health care at external health care facilities
Providing nursery and pre-primary school programmes on-farm
Supporting primary and secondary school programmes at external centres
The fruit industry established a Sustainability Initiative of South Africa (SIZA), the ethical trade program which promotes sound ethical labour practices on farms and pack houses

11. Food Security Definition
According to FAO, food security is achieved ‘when all people, at all times, have physical and economic access to sufficient, safe and nutritious food to meet their dietary needs and food preference for an active and healthy life’.
Individual, Household, National, Regional and Global level

12. Food Security Dimensions

13. Contribution towards Food Security
Dimension
Contribution through:
Availability of nutritional food –supply side
Primary production of fruit
We produce way more than local consumption - 60% fruit exported
Access to food – purchasing power
Job creation especially in rural areas (addressing poverty)
Earner of foreign income – economic growth
Utilization
Making sure that nutritious food is available
Food safety issues (SPS)
Stability of access to food
The industry minimizes the risks of natural and economic shocks

14. Public Awareness of the Agricultural Sector
What comes to the public mind when you talk about farmers?

15. Public Awareness of the Agricultural Sector
The Great Fruit Adventure
Travelled some 18,000 kilometres, through 18 countries, meeting and greeting over 5,000 school children and experiencing first hand life on fresh produce farms throughout Africa.

16. Conclusion
The English say ‘the way to a man’s heart is through his stomach’.
We need to raise public awareness of the value of the agricultural sector – unapologetically.
Food Security can and should be that driver.

17. Thank you