1. Internet Marketing Basics
Search Engine Optimization
Ron Pascal

2. What Is Search Engine Optimization?
Keywords are terms used for finding information on search engines
People are conditioned to use “search” to find solutions
Over 70% of search information is owned by Google (3.5 Billion Searches Per Day)

3. Importance

4. Importance

5. Importance

6. Importance 51,999 searches are happening every second on Google
Clients use “keywords” to find solutions to their problems
Money is lost due to not being found with these “keywords”

7. Example: bostonstandardplumbing.com – 3 searches per month Keywords:
Boston plumbing = 390 searches
Plumber boston = 390 searches
Plumber boston ma = 140 searches
Total = 920 searches
Conversion = 10% = 92 extra jobs from Google
Average Plumbing Job = $100 X 92 extra jobs = $9,200 / month added business from Google
Referral systems as well increase business and good reviews
SEO is very profitable for long term business

8. Buyer Keywords Bring in more business from Google search
Should be used with non-buyer keywords for more business
Biggest confusion for businesses

9. Example Remoteyear.com Searches: 3,500 searches / month
Industry: Travel business
Top keywords: remote – 50% of traffic

10. Competitor Research
SEO is largely based off being better than your competition
There are many ranking factors that help determine your position in Google
If you are better than your competition, you will reach higher positions

11. Finding Keywords Use the Google Keyword Planner to find keywords
Use SEMRush.com to see what your competitors are targeting
Add them up and see how many searches you should be getting

12. Best Ways To Rank (2016) Strong Links From Another Website To Yours
Good, Quality Content
On-Page SEO
Citations (Local Business)
Social Accounts

13. Action Steps Find your own search volume with semrush.com
Find your competitions search volume with semrush.com
Create a list of 10 keywords in your industry and compare their search volumes with your business