2. Oracle Application Builder Cloud Service Overview
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Brian Fry
Director of Product Management
Oracle Mobile and Development Tools Product Management
Eric Jacobsen
Product Marketing Director
Oracle Cloud Platform Marketing
October28, 2015
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
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4. IDC, Consumerization of Development, #253277, Dec 2014
75%
By 2017, 75% of IT organizations will be confronted with the impact of consumerization of development
IDC, Consumerization of Development, #253277, Dec 2014
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5. 70%
By 2020, at least 70% of large enterprises will have established successful citizen development policies, up from 20% in 2010.
Source: Gartner Citizen Development Is Fundamental to the Digital Workplace
Published: 17 August 2015, Analyst(s): Mark Driver, Chris Howard, Jason Wong, Mike West
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6. The Need for Nimbleness
Quickly adjust to changing/additional requirements from users
Faster turn around for application development
Build modern interfaces accessible from mobile and web
Empower business users to be self sufficient
Offload work from IT department

7. Do It Yourself Environment
Empower business users to create applications
Accelerate time-to-market for application delivery
Reduce infrastructure management costs and time
Mash-up existing and new data
Create engaging applications
Reduce workload on IT departments

8. Faster…Simpler…Easy… Yet Powerful
Non-coders focused – UI first experience
Desktop and mobile accessible
Zero install – cloud and browser based
Codeless drag-and-drop experience
Instantly live application & no deployment steps
REST-exposed data integrated with custom data
HTML5/JavaScript based engaging UI
Extension points for more complex needs
Ease of development isn’t an afterthought with Oracle Application Builder Cloud Service. From its inception, it was designed as a tool for you to create or expand web and mobile business apps without the need for prior development experience.
Drag and Drop, WYSIWYG UI Construction
Whether your app needs a simple, single-page interface or whether it requires a more robust, multipage tabbed interface, the Application Builder Page Designer makes it easy. Simply drag the UI components from the component palette onto the live design surface. Use the property inspector to set the properties and data connections for your components.
Instantly Live Applications for Real-Time Testing During Development
As you build your app, you can put it into preview mode with the touch of a button. While in preview, your app is “live” and functional, enabling you to test it in real time as you build it, with no extra build or deployment steps necessary
Automatically Enterprise-Ready
When you develop with Oracle Application Builder Cloud Service, accessibility and internationalization are built into your app automatically. With no extra work required, your apps also have responsive behavior so they work well on small mobile devices. Insert your company’s logo for branding, and your apps are enterprise-ready, running on Oracle’s cloud infrastructure.
Easy Administration
Because it’s 100% in the cloud, there’s no installation required to get up and running for development and deployment.

9. Oracle Application Builder Cloud Service
Oracle Application Builder Cloud Service enables business users with no previous programming experience to rapidly create web and mobile apps, minimizing dependence on IT departments and reducing infrastructure costs.
Oracle Application Builder Cloud Service is a visually based drag-and-drop application development platform that you access in your web browser. With Application Builder Cloud Service, users with no previous programming experience in your company are empowered to create and extend web and mobile apps on their own.
By enabling your business users to be more self-reliant when it comes to keeping your suite of business apps up-to-date, Oracle Application Builder Cloud Service allows for faster turnaround of new tools while offloading work from your already too-busy IT department. The end result—better performance for your business and better services for your customers and employees.
Build and host web applications in a faster and simpler way with zero install and no-coding visual development

10. Oracle Application Builder Cloud Service Demo

11. Developing with Oracle’s Application Builder Cloud Service

12. Oracle Application Builder Cloud Service Architecture
Oracle SaaS
Left side – client with browser
Right side – Oracle Cloud
Client runs HTML5+JavaScript in browser accessing the Oracle cloud using HTTP and REST protocol
ABCS provides a weblogic that serves static resources (HTML+JS+Images), there is also a database that hold the custom data objects that a user defines
ABCS can access Oracle SaaS through a unified security mechanism to get more data
It can also access other rest services hosted for example on a JCS instance or other places.
Static Resources
Custom Objects
Oracle ABCS
HTTP / REST
HTML5 + JS
WebLogic
Oracle DB
Other REST

13. Breaking Barriers Custom Actions Custom Validation Custom Code
Extending Application Builder Applications with Oracle JET
Extend declarative application logic and behavior with custom JavaScript
Custom Actions
Provide rich data validation beyond built-in behavior
Custom Validation
Custom Code
Custom code allows user to provide custom JavaScript, HTML, and CSS to introduce custom UI and application logic
Custom Components
Browse and install custom components and shared with your organization or from the Oracle Marketplace

14. JavaScript: Most Popular Programming Language
JavaScript usage has grown 25% in the past year #
JavaScript is the most popular programming language *
JavaScript #1 programming language &
Main Point: New LOB SaaS owners need connected, integrated, and secured SaaS Apps more quickly than ever on a robust platform they trust
Common SaaS requirements driving the need for PaaS
Your LOB needs SaaS apps more quickly than ever in order to satisfy consumer needs.
Mobile and Web SaaS apps need to communicate across silos and share data so that clients, partners and employees have a single view. Innovation is stifled as applications can’t or don’t share information
Data security is vital…yet costly. At best, data security concerns complicate and slow down application implementation. At worst, they cost the enterprise lost revenue and reputation and potentially punitive fines
Oracle has the proven and trusted platform to Extend SaaS Applications with PaaS
_____________________________________________
Source references:
Personalized: Source: IDC Directions Conference 2013
Connected: Source: Dynamic Markets Cloud for Business Managers: the Good, the Bad and the Ugly.
Globally asked 1,355 senior business managers about their experiences of cloud.
Secured: Source: Ponemon 2013
Sources
* RedMonk, The RedMonk Programming Language Rankings: June 2015
# codeval: Most Popular Coding Languages of 2015, February 9, 2015
& GitHub, Language Trends on GitHub, August 19, 2015
Source: Multiple

15. Oracle SaaS Ready Built-in Oracle SaaS services Catalog
Out-of-the-box support for both Alta and Fusion UI skins
Single-sign-on between SaaS and Application Builder Cloud Service
Embeddable pages in Oracle SaaS application
Consume REST services from any PaaS service (coming soon)

16. Summary Intuitive – WYSIWYG UI first development
Flexible – Granular UI components and any REST service source
Standards based – JavaScript/HTML5/REST
Multiple data sources – Mash-up custom object with REST services
Oracle integration – Oracle SaaS service catalog, Oracle Alta & Fusion look and feel
Enterprise ready – Accessibility and internalization out of the box
Easy administration – Zero install for development and deployment

17. Hear more….Learn more… Conference Session: Embracing JavaScript:
Experience the New Oracle JavaScript Extension Toolkit
Today, 12:15
Moscone South 304
Hands on Lab: Getting Started with Oracle JavaScript Extension Toolkit
Thurs, 12:30
Hotel Nikko—Nikko Ballroom III (3rd Floor)

18. See more….
Visit us at the Oracle Demoground – Moscone South in Middleware Section
Exhibition Hall Hours
Wednesday 10:15 AM - 4:15 PM
Thursday Exhibition Hall Closed

19. cloud.oracle.com/ApplicationBuilder
For More Information
Twitter
Facebook
Blog
LinkedIn
YouTube
cloud.oracle.com/ApplicationBuilder
Try now: cloud.oracle.com/tryit

20. Keep Learning with Oracle University
Cloud
Technology
Applications
Industries
Classroom Training Learning Subscription Live Virtual Class Training On Demand
education.oracle.com
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24. Quadrant for Infographics Layout
Brief caption or descriptive statement relating to infographic
Brief caption or descriptive statement relating to infographic
90%
Brief caption or descriptive statement relating to infographic
Brief caption or descriptive statement relating to infographic 10
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25. Appendix Application Builder Features and Screens
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26. User Interface First Component Palette Drag and Drop WYSIWYG
Property inspector
Multi-device live preview
Data objects created on the fly

27. Pick Existing Services
REST services catalog
Pre-populated with Oracle cloud services
Add custom services

28. Create Your Own Data Objects
UI first or data first
Declarative definition
Multiple field types
Relationships establishment
Stored in an Oracle cloud database
Automatic REST interface

29. Add Logic JavaScript Powerful web editor Data validation
Custom actions
Client side execution

30. Application Navigation
Single page application
Navigation menu
Declarative definition
Integrate navigation to external pages

31. One Click Publish Develop/stage/publish One click publish
Automatic hosting
Shareable URL
Public or private
Role based
Export app to other instances