1. Emelie Norborg Senior Business Developer
Successful Impact.
Emelie Norborg
Senior Business Developer

2. THERE ARE THREE KIND OF PEOPLE: THOSE WHO LET IT HAPPEN,
THOSE WHO MAKE IT HAPPEN,
THOSE WHO WONDER WHAT HAPPENED!
RONALD REAGAN,
Despite of what you thought about Regan's politics I think he said something that is true
Therese are three kinds of people.
Those who let it happen
Those who make it happen
Those who wonder what happened
My believe is if you want to make it. If you want to become Bill Gates, Ingvar Kamprad or whatever you want to succeed in. You need to be one of those who make it happen, and that is want I m going to talk about today.

3. Årets Högskolekontakt 2008
I love to make things happen, I get one idea or se one opportunity and I just need to make it happen.
This demands a lot of my time and a lot of structure
Who I m I then?
Born in Stockholm
Former home contrys: Guinea Bissau, France, Quebec and Belgaum
Masters of Science in Economics and Business administration, Marketing
President of the Business Association Board in Uppsala. ( Uppsalaekonomerna)
Coordinator Student Relations at Deloitte
Senior Business Developer at Deloitte 2008 –
Young Professional Talent Manager of the Year 2007
Vice President of the Alumni Association Mercurie Schartauanerna
Member of the board Uppsala Alumni Association
Partner in the network Uppsalapuben
Member of networks: Nova100, Wiminvest, EPWN

4. I just sold my self and my company That's why I'm here and that's what I do best
So what did I just do now.
I sold my self, my employer and my networks to you.
That what's I m good at. Selling my company, my ideas or my beliefs.
During my three years working with Deloittes Employer Brand I learnt the importance of networking, that's absolute the best way of marketing your self, your brand, your idea and your company. I m selling my self and my company all the time. During my working hours by making sure that every lunch houer I get is booked with someone who is not my colleague.

5. Lars Henrik Friis-Molin
“ I know a good idea when I see one, that's what made me successful but what’s even more interesting is if you ever sold anything in your life. Because even thought the idea is good I need people to sell it. ”
Lars Henrik Friis-Molin
A good Friend of mine. Lars Henrik Friis Molin, founder of Universum Communications, Nova100, NovaPro, Jobbline, Career TV in US said once to me. He only recruits people that acctually sold christmas papers, bingo-lotter, cockles or what ever it might be you sold as a youth. Every time we went to a party or I meet him at a social event the first question he asked to relative young people he meet was “ What did you sell when you where young?” He understands what his ideas need.

6. You are your own marketing director and your company's best ambassador
You are your own marketing director and your company's best ambassador. You need to be a brand!
SOLD
You need to build a brand for your Company and for your self in order to make an impact in the market
Deloitte is constantly working with thier brand eventought they are one of the biggest companies in the world
If no body knows you – no body wants you

7. Make business a pleasure Success Story
So what does Deloitte, Tomas Brolins place Undici and the company Green Hat People have in commen?
this is one success story about a new company hunting for a big company to sell their idea to and get thereby get that company to strengthen their credibility.
they did, as Ivor told you before, an elevator speach during a dinner party. they got me hooked, I listened and qwe bought thier services.

8. This is the reality!!!!
The hardest part in the world is to be the person that makes it happen.
A lot of people don’t want to use their private time, or the time for pleasure to marketing and network. That's okay, just be aware of that some one else, maybe a competitor will do it instead.

9. Failing to make an impact
The biggest mistake:
Failing to explain your idea – to technical
Failing to make a business plan
Failing to explain how you will make money
Failing to explain how the investor will make money
What happens when you get the attention of some one that might be willing to invest in your company
This is why they all fail.
They haven't bothered to understand what kind of message they need to present
Failing to make an impact

10. Successful impact will happen when you understand the audience, what they want and how they want you to deliver your message.
To make an impact you need to understand what your audience wants.
Madonna is an expert of this

11. This is how we do it at Deloitte
You have four behavioral styles – they all have different key success factors
Try to learn everything you can about your audience
Deloitte does it by an international network
We always know what the audience want when presenting a proposal
Get your facts right by NETWORKING
Remember: It’s a small world
To make an impact during a meeting.
If you are good you are well prepared
If you are better you are well prepared, structured and lucky enough to say the right things
If you are the best and the one who makes it happen you are structured, well prepared and you know what the audience want you to say

12. Behaviour styled: Strengths
ANALYTICAL
Task-oriented
Fact-oriented
Deliberative
Prudent
Weighs alternatives
Stabilising
Objective
Rational
Analytical
Exact and precise
DRIVER
Goal-oriented
Action-oriented
Disciplined
Pragmatic
Assertive, directional
Result-oriented
Decisive
Efficient
Competitive
AMIABLE
People-oriented
Spontaneous
Emphatic
Grasps traditional values
Introspective
Draws out feelings of others
Loyal
Informal
Cooperative
EXPRESSIVE
Conceptual
Imaginative
Creative
Broad-gauged
Idealistic
Intellectually tenacious
Persuasive
Enthusiastic
Deliberative – Överläggande, rådgivande, reflekterande
Stabeising – Stabiliserande
Introspective – I kontakt med sina kännslor

13. Behaviour styled: The dark side
ANALYTICAL
Remote
Non emphatic
Indecisive
Over-cautious
Over-analyses
Unemotional
Not dynamic
Controlled
Over-seriouse and regid
Nit-picking
Stubborn
DRIVER
Narrow minded
To ” here and now” in thinking
Doesn't work with ideas
Self involved
Poor planner
Overpowers / overbearing
Lacks trust
Impulsive
Intensive
Self-centered
AMIABLE
Not hard-nosed
Overreacts
Manipulative
Too Personal
Sentimental
Stirs up a conflict
Lacks focus
Subjective
Not businesslike
EXPRESSIVE
Too theoretical
Unrealistic
Fantasizes
Irrelevant
Out of touch
Dogmatic
Impractical
Appears shallow
Lacks follow trough

14. Unsuccessful War-Story
Hans Pihl , CEO Deloitte
Lars Bohman, HR-director Deloitte
You think you understand your audience – sometimes you don’t. So be prepared
Remember to be prepared for everything because the audience is tricky
Unsuccessfull war storie