1. THE DIGITAL INSURER: A NEW ERA IN INSURANCE
THE DIGITAL INSURER: A NEW ERA IN INSURANCE... motİ ROMİ, CONSULTING manager, sas turkey

2. Knowing the World’s Data Proven Financial Strength
Why sas?
The Power to know
SAS was the first, and after 40 years remains the foremost, provider of advanced analytics software.
Knowing the World’s Data
Proven Financial Strength
Regional Knowledge
Customers in 148 countries with 400 offices
80,000+ business & government sites
1000+ Insurance customers
91 of the top 100 companies on the FORTUNE Global 500® list
36% worldwide marketshare in analytics
World’s largest private business analytics company
$3.16 Billion revenue in 2015
25% of revenue in R&D investment
Presence since 1997
80+ customers
~40 employees

3. Understand your customers better than anyone else2
Apply predictive and descriptive modeling techniques in order to understand customer behavior more deeply.
Navigating large data volumes by specific data attribute(s) in order to gain insights and market most effectively to the customer. 1 3
Improving retention, cross-sell &up-sell by identifying social communities based on relationships between clients; measure, segment & target clients based on social influence. 4
Provide an integrated
environment to manage big data as a valued asset for operational processes & strategic decision making.

4. The dıgıtal ınsurer
Many insurers are embarking on digital transformation programs to fundamentally change their business...
The Digital Impact
Move beyond just a distribution channel to incorporate a range of digital technologies
Seek new opportunities outside the confines of the traditional business model
Map out and manage the customer journey
Move from price consideration to value consideration

5. The dıgıtal ınsurer
‘Most insurers are still primarily focused on e-commerce – doing what they do already – but, digitally. The leaders are developing deeper, more personal and longer lasting relationships by using their digital capabilities to gain an enhanced knowledge of their customers (e.g. through sensor technologies) and harnessing that information to profile customers more effectively, fine-tune underwriting and deliver customised solutions. The competitive benefits include being able to move away from simply competing on price, while more effectively controlling risks and matching the experience being offered by the entrants targeting their sector.’
PwC Insurance 2020: The digital prize–Taking customer connection to a new level’

6. Social Mobile & Sensors Analytics Cloud WHAT IS DIGITAL IN INSURANCE
The dıgıtal ınsurer
Social
Mobile
& Sensors
Analytics
Cloud
WHAT IS DIGITAL IN INSURANCE
PwC Insurance 2020: The digital prize–Taking customer connection to a new level’

7. The dıgıtal ınsurer
PwC Insurance 2020: The digital prize–Taking customer connection to a new level’

8. A shıft ın busıness models: Internet of thıngs

9. THE CONNECTED INSURER - Examples

10. TelematIcs & Usage based Insurance
OBD* Devices
Smartphones
3rd party devices
Usage Based Insurance (UBI)
Self-reporting policies
Pay-As-You-Drive (PAYD)
Pay-How-You-Drive (PHYD)
Hybrid = PAYD + PHYD
*On Board Diagnostics

11. Telematics IOT sourced data ‘Traditional’ data
The dıgıtal ınsurer
NEW DATA... New busıness opportunıtıes...
Telematics IOT sourced data
‘Traditional’ data
Start Time
Average Speed
Make
Age
End Time
Max Speed
Model
Occupation
Duration
Odometer Reading
Year of Manufacture
Marital Status
Idle Duration
Fuel Reading
Color
Education
Duration for Speed Bend
Coolant Temperature
Engine Capacity…
Address
Distance
Hard Brakes Applied #
BHP …
Origin Latitude
Extreme Brakes Applied # … …
Origin Longitude
Hard Accelerations #
Vehicle Details
Demographic Details
Origin Altitude
Extreme Accelerations #
Destination Latitude
Turns w/o Indicators #
Destination Longitude
Seat Belt Off
Destination Altitude
Driving Behavior

12. Much has been written on this topic Still evolving
The Digital insurer
Other examples
Much has been written on this topic
Still evolving
Insurers are starting on this journey
US healthcare insurer Humana have partnered with Apple to share health data about the customer – which can lead to lower premiums for Humana’s customers
BNP Paribas Cardif in Italy offer – insurance package that uses technology to secure customers homes – sensors for fire, smoke, water etc.

13. The digital insurer – sas role

14. Customer experience Data management Data analysis Data transmission
The dıgıtal ınsurer
THE DATA JOURNEY
Customer experience
Data management
Data analysis
Data transmission
Source: SMA

15. Pre-requısıtes for success ın the dıgıtal age
The dıgıtal ınsurer
Pre-requısıtes for success ın the dıgıtal age
PwC Insurance 2020: The digital prize–Taking customer connection to a new level’

16. The digital insurer
Sas role
We can help you with the resulting ‘BIG DATA’ that digitisation inevitably generates to:
Manage the data
Report on the data
Look for intelligence that can improve success of the digital program

17. Don't let yourself be lulled into inaction..”
“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.
Don't let yourself be lulled into inaction..”
Bill Gates

18. THANK YOU...
@SASTurkey
@rmoti