1. DISTRICT TRAINING ASSEMBLY At Hotel Trident, Nariman Point Mumbai
Public Relations
DISTRICT TRAINING ASSEMBLY
“ZENITH”
On 27th February, 2016
At Hotel Trident, Nariman Point Mumbai
JOHN GERM
RI PRESIDENT 16-17
GOPAL MANDHANIA
DISTRICT GOVERNOR 16-17
ROTARY INTERNATIONAL DISTRICT 3141

2. Public Relations / Public Image
A positive Public Image is the result of carefully planned Public Relationship via media placement, interview publishing, press release composition, online reputation management, social media campaign management, and many other public relations
BY RTN.PADMAKAR NANDEKAR

3. SETTING GOALS Make sure the committee sets and achieves annual
goals that support the club’s strategic plan.
You’ll set goals with your incoming president and
other club leaders at the district training assembly.
The president or secretary can enter the goals in
Rotary Club Central.

4. EFFECTIVE GOALS
Be sure that the annual goals reflect committee capabilities and club interests. Goals should be shared, measurable, challenging, achievable, and time-specific.
For example: Our club will build an outward-facing Face book page and increase its number of likes by 50 percent over the year.

5. ACTION PLAN
Work with your committee to develop an action plan, or a series of smaller goals or steps needed to achieve each goal. For each step:
• Set a deadline
• Determine who’s responsible for implementing it
• Decide how you’ll measure progress and success
• Consider which resources you have and get the ones
you need Regularly assess your progress and adjust
your goals if necessary.

6. MOTIVATION
Part of your role as chair is keeping your committee members motivated. Remember that your committee members are volunteers. Common motivators include:
• Assurance that the goal will be beneficial
• Belief that the goal is achievable will be
successful
• Opportunities for fellowship and networking
• Assignments that use each member’s expertise
• Making sure members enjoy their committee
work

7. OBJECTIVE
By increasing the public's understanding of Rotary, we're strengthening our ability to make an impact in communities around the world.
Resources for Projects
Membership Development
Enhance public image of Rotary
Other Partner NGO/Corporates
Fund raising

8. Rotary PR Strategy

9. Rotary PR Tools

10. Rotary PR Implementation Plan

11. Major International Brands

12. Promote Service 16 /17 Project # 2 ‘SWAYAMSIDDHA’ –
Women Empowerment & Safety
Project # 4 Rotary SME Seminars
Project # 6 Rotary Aarogya Mela
Project # 1 Organ Donation Awareness &
Blood Donation Drive
Project # 3 Rotary Sahitya Sammelan
Project # 5 ‘UTTUNG’ –
Events for Specially Able
Project # 7
Road Safety Awareness

13. Associated Brand Ambassadors
Bill Gates
Raj shree Birla
Amitabh Bachhan
PSY
Kapil Dev

14. Prominent Fellow Rotarian
Adi Godrej
Dr. Swati Piramal
Cyrus Poonawala
Sajjan Goenka
Rakesh Jhunjhunwala
Harshad Mehta
Rajendra Chhapwale Habil Khorakiwala
Saif Qureshi
Dr Sudhanshu Battacharya

15. Enhancing Public Opinion / Image
 Have exciting and excellent Website
 Bulletin to be send to Members, Business associates, friends etc.
 Visiting cards have Rotarian and name of club as introduction
 Get some media personality as a member/speaker in the club

16. Enhancing Public Opinion / Image
 Complete and promote community project in the locality
 Form PR Committee, allocate budget & make calendar
 Create Networking Opportunities in Club Events & Fellowship Activity
 Cover high impact project stories every month
 Publicize project stories with pictures and fellowship events on Website, Facebook, Twitter, You tube, s

17. Branding Exercise (Dist. 3140)

18. Branding Exercise (Dist. 3140)

19. Promote Rotary’s Efforts in its Six Areas of Focus
Peace & Conict Resolution Disease Preventation & Treatment Water & Sanitation
Maternal & Child Health Basic Education & Literacy
Economic & Community Development

20. Public Relations Resources
District Governor, District Secretary & Assistant Governor
District public relations chair and District PR team Rotary Public Image Coordinator
Club Public Relations Committee Manual Effective Public Relations: A Guide for Rotary Clubs

21. Quick Resource Rotarians
District Secretary: Rtn Padmakar Nandekar
Mobile:
Assistant Trainer: Rtn Dharmendra Gursahani
Mobile:
PR-2 Avenue Chair: Rtn Vikas Upadhyay
Mobile:
PR-1 Avenue Chair: Rtn Ravi Jaswani
Mobile:

22. Conclusion
The world would not be where it is without Rotary and it wont’ go where it needs to go without Rotary
-Bill Gates

23. 52 JALKIRAN, 57 CUFF PARADE,MUMBAI -400005
THANK YOU
RTN.PADMAKAR NANDEKAR
DISTRICT SECRETARY 16-17
( M ) / (O) /
52 JALKIRAN, 57 CUFF PARADE,MUMBAI