OpenEdge, Rollbase, Corticon

OpenEdge, Rollbase, Corticon
Breakout 1: H2 Opportunities with Application Development Customers/ Partners OpenEdge, Rollbase, Corticon

Application Development Objectives of This Session
You have a lot exciting new capabilities discuss with your customer or partner What products do I sell … and when are they available? How do I have the conversation about Progress Pacific? Key use cases for OpenEdge, Rollbase and Corticon for H2 What Resources are available to help?

Application Development Team
Bob Palumbo Product Mgt Mike Ormerod Ankur Goyal Rob Straight Rob Holzel Mike Bleyle Product Mktg Lisa Robinson Schoeller Gary Calcott Kevin Foster Strategic Programs Kevin Aspindle Matt Robinson VP Technology

Agenda Intro – Bob Palumbo
Ready to Adopt Pacific (Rollbase) – Mike Ormerod / Matt Robinson Product OE and Pacific Roadmap - Mike Ormerod Building a new Cloud / SaaS App – Matt Robinson Having a conversation on Pacific - Rollbase (Matt Robinson) Expanding app through Business Productivity – Mike Ormerod Key OpenEdge use cases: Expanding the developer pool - Mike Ormerod Interested in Pacific but not ready to Adopt (Mike Ormerod) Marketing Resources and how to use them (Lisa Robinson Schoeller) OE Mobile, Arcade – Ankur Goyal What to do in H2 – All OE BPM, OE Corticon - Rob Straight Q&A OE Plus Ones – Rob Holzel

OpenEdge Product Roadmap

Roadmap Themes Mobility Productivity
Express mobile app creator to create form-based apps from schemas Provide open accessibility and helper libraries to facilitate DIY approaches Support for offline mobile device operation, and enhanced security Productivity Incorporate a tightly integrated BPM to provide application workflows Leverage Corticon business rules to create dynamic, easily-customized logic Language and platform components to accelerate development and minimize operational costs Scalability Horizontal table partitioning to allow applications to handle Big Data volumes Improved performance of admin utilities to minimize downtime Support for on-line operations and changes Cloud and SaaS New multi-tenancy capabilities that optimize SaaS operations Arcade support for other Amazon and non-Amazon data centers Arcade usability and security improvements

July 2013 Progress OpenEdge 11.3 Externalize Your Business Logic
Improved developer productivity for utilizing the Progress Corticon Business Rules Management System to enable dynamic business rules in your application Create Process-centric Applications Integrated BPM, starting with visual workflow models and supplying developer productivity features for calling OpenEdge business logic from process work steps Language Improvements Standard OO access to class members SQL performance & new features Continuous Operations Single tenant data recovery and index rebuilds that do not affect the operation of other tenants, and faster backups Faster Mobile App Development “Express Mobile” technology to automatically generate and deploy a mobile app based on an existing OpenEdge database schema Improved DataServer Performance For Oracle, resolve query JOINS on the Server when appropriate MSSQL improved sequence generation

Progress OpenEdge Priorities
2013 Progress Pacific Integration Support the execution of OpenEdge business logic from Rollbase Support the invocation of OpenEdge BPM processes from Rollbase Ability to start Rollbase Applicatons from OpenEdge, including OpenEdge BPM worksteps DataDirect Cloud Integration Enhanced Business Process Capability Improved support for the use of documents in process flows Single user repository for single sign-on across OpenEdge including BPM

Progress Corticon Priorities
2013 EDC: Enterprise Data Connector improvements Additional database support – including OpenEdge & DB2 Ensure all your rules cover all outcomes Completeness & ambiguity checking across rules sheets Enhance Open Edge applications with analyst friendly decision services OpenEdge integration from ABL Save time debugging and analysing Replay of Decision Services “Go To Error” support Analysis of Rule Sheet logs Reduce development time by improving productivity Merge Tool for re-use of decision elements Search & Replace across rule flows Natural Language support for Rule Sheet field values Pacific Integration DataDirect Cloud Support

Progress Pacific Product Roadmap

Where Are We Going? - Roadmap Themes
User Experience Create compelling applications that delight your users Consistent look and feel across the Pacific platform Community Collaboration Allow developers, customers, and subject matter experts to collaborate in the creation of your applications Build social applications from Pacific building blocks allowing your end users to collaborate Integration Make it simpler to create an applications that uses multiple Pacific components Common billing, user management, runtime monitoring, application lifecycle services for all Pacific applications Application Templates Start with 80% of your applications already built Share and improve templates within the Pacific community

July 2013 Progress Pacific Clicks Not Code
Drag and drop designer allows subject matter experts to build applications without developers Business rules development for decision services Freedom to Deploy Anywhere Allow your business requirements to dictate where you deploy Supports Progress managed cloud, private cloud, hybrid cloud, or IaaS deployment Build Connected Applications Driven by Data Built in connectors that allow your application to integrate with SaaS, Big Data, Social, and Traditional data sources Embrace Bring Your Own Device Use Pacific to create apps that work in any browser or mobile device Progress Managed Cloud Platform runs in the Progress Cloud with 24x7 support and monitoring

July 2013 Progress Rollbase Fine-grained Application Publishing
ISVs can selectively lock an end users ability to customize Application Components OpenEdge Integration Directly invoke OpenEdge Business Entities using REST Support SQL access to OpenEdge Database Tables Scalability Enhancements Optimized logging service Embedded DataDirect JDBC drivers White Glove Service Rollbase deployments monitored and supported 24x7 by Progress Devops team

Pacific Platform 2013/14 Release Plan
Pacific v1.0 GA Release All Branded as PSC product D2C GA Separate Infrastructure Services (Billing, SSO) DevOp’s manages Rollbase Platform | OE still available as-is Rollbase uses OE DB as replacement for MySQL* Rollbase Scalability Improvements Hosted on Amazon OE Customers run in private cloud or hybrid, OE Mobile support Progress Exchange Pacific v2.0 GA Release Palette GA OE DB integrated with Rollbase (OE Tables; Multi-Tenancy) Easily call Corticon services from Rollbase New Rollbase/OE Adapter Application Templates Rollbase Scalability Improvements Phase II Community Private Cloud Installer for Rollbase Pacific v3.0 GA Release Managed OE components Single AppServer for OE, Corticon, and Rollbase Full Mobile/Web Integrated Dev Tools OE Integrated into PSC Platform Services Application Templates Pacific v2.2 GA Release Application Templates Complete Corticon Integration Community Integration in Dev Tooling June July Aug Sept Oct Nov Dec H1/14 H2/14 D2C GA Palette BETA OpenEdge GA Palette GA Pacific v2.1 GA Release Application Templates Mobile App Dev support for Rollbase Analytics Integrations, *** & BaaS OpenEdge GA * Subject to testing

What’s in October and Beyond
Product Go-to-Market Cross-selling use-cases Sales team efficiencies OCTOBER Palette Mobile via Rollbase Application Templates Extended partner programs Corticon New Data Connectors User Experience Broadening target market App Store Analytics BaaS Mobile-Browser Convergence Global net-new targets BEYOND New bundles and offerings Web-based transactions (inbound) Extensive OE Integration Numerous New Sources Delightful User Experience

Product Management – We are here to help
Mike Ormerod Dir. Of Product Management, ADP Rob Straight Sr. Product Manager OpenEdge BPM OpenEdge Corticon OpenEdge/Sonic OpenEdge AppServer Rob Hozel Product Manager OpenEdge Platforms OpenEdge Database Community Ankur Goyal Product Manager OpenEdge Mobile Progress Arcade PSDN Subscription Mike Bleyle Product Manager Corticon Rollbase OpenEdge Corticon Matt Robinson VP Technology Rollbase

Key points to discuss with your partner or customer
Progress Pacific Key points to discuss with your partner or customer

Having a conversation on Pacific - Rollbase Elevator Pitch
–Why do ISVs or Enterprises chose Rollbase? Allows creation of sophisticated user interfaces, custom business logic, detailed permissions and access control Provides a rich set of APIs for building bidirectional integrations to third party systems Allows you to develop in one browser-based environment with standard JavaScript; no need to learn a proprietary languages Allows you to deploy applications in our hosted environment, on-premise, or in any cloud infrastructure ====> Perhaps the elevator pitch bullets would work here? Allows creation of sophisticated user interfaces, custom business logic, detailed permissions and access control Provides a rich set of APIs for building bidirectional integrations to third party systems Allows you to develop in one browser-based environment with standard JavaScript; no need to learn a proprietary languages Allows you to deploy applications in our hosted environment, on-premise, or in any cloud infrastructure Regarding best profile: a customer who is looking to build a net new data-driven browser-based cloud business application, or rebuild an existing application for the cloud.

Having a conversation on Pacific - Rollbase
What is the Ideal Profile? Why Net New? A customer who is looking to build a net new data-driven browser-based cloud business application, or rebuild an existing application for the cloud. Integrating with your OpenEdge app becomes substantially easier over time. Focusing on a new app or module allows your customer or partner to experience the power and speed of deploying a new app and allow the to quickly get to market. In time they can build tighter and tighter integration with their existing OpenEdge application logic Regarding best profile:

How can customers get started? How have you seen the progression within accounts from a few users to many users and what typically drives that? Most customers start with a trial version – try building a sample app or building a new app. A good example is Prime in Australia, started with a handful of users and grew to 400 over time as application was successful. Another example is SuccessFactors, now a division of SAP: they just signed up for 10 users with plans to grow to about 200 once they are successful with initial users and their application is complete. Regarding best profile:

When and why do they choose public vs private cloud? Most customers start with public to get a sense for the platform and build their initial applications there. Often their first customers run in the public cloud environment. Usually once a customer achieves a certain scale or level of success they move to private cloud to control their own destiny more in terms of: choosing when to do updates to new versions of Rollbase what infrastructure to run on and complete control of that more customization capabilities (write server-side Java and JSPs) fully white label capabilities

Existing Rollbase Successes
(public cloud ISV): Used Rollbase to create a PaaS for local and municipal government applications (private cloud ISV): Used Rollbase to create a PaaS for non-profit applications (private cloud ISV): Used Rollbase to create a PaaS for business continuity applications (public cloud direct): mortgage lender in Las Vegas used Rollbase internally to build sophisticated application for 250+ users (private cloud ISV): ISV built integrated suite of Payroll, Employee Benefits and TimeKeeping applications; running entirely on Microsoft Azure cloud (public cloud direct): a law firm in Kazakhstan using public cloud (we have customers everywhere) Foederis (private cloud ISV): ISV in France built HR apps in french that it sells nationally there DMSi (public cloud direct): just signed up for 10 users in public cloud GRATA …more if we need them

For those Interested in but not Ready to Adopt Pacific
Use Cases For those Interested in but not Ready to Adopt Pacific

Application Development Use Cases
Interested in but not ready to adopt Pacific OE Mobile, Arcade – Ankur Goyal OE BPM, OE Corticon - Rob Straight OE Plus Ones – Rob Holzel Interested in and ready to adopt Pacific Building a new Cloud / SaaS App – Matt Robinson Expanding app through Business Productivity – Mike Ormerod Expanding the developer pool - Mike Ormerod

OpenEdge Mobile Worldwide smartphone shipments1
92% think that if an enterprise-level organization does not offer mobile apps to its staff/customers, it will be left behind2 Standards-based open architecture(REST/JSON) for integrating mobile apps with OE resources JSDO shields the developer from the complexity of handling communication via REST/JSON with backend OE resources OE Mobile provides an integrated mobile UI development platform to quickly and easily extend existing, or create new, OpenEdge applications to support mobile users Target multiple device types with a single code base 1Canalys report, June Vanson Bourne Survey, January 2013

OpenEdge Mobile Businesses must… Keep pace with market trends and industry standards to reach customers through their own mobile devices. Business needs… Support multiple mobile device platforms Align & keep pace with mobile technology standards Easily integrate to and leverage existing business systems Scale to the growth of mobile device adoption & usage Ensure safe, secure access to business systems from mobile devices

OpenEdge Mobile Value Statements
Write once, run anywhere reduces development time and complexity Drag and drop controls to build and rapidly prototype apps Deploy secure end-to-end mobile solutions Comprehensive & integrated tools based on OpenEdge technology Continue to use your existing developer base Provide information to customers whenever and wherever they are

Solution Capabilities
OpenEdge Mobile Business Need Solution Capabilities Benefit Multiple mobile device platforms OpenEdge Mobile targets multiple device types using a single code base. Reach greater numbers of customers Align & keep pace with mobile technology standards OE Mobile utilizes a standards-based open architecture (REST/JSON) for integrating mobile apps with existing OpenEdge resources. Meet users’ expectations Mobile applications for the long-term Easily integrate to and leverage existing business systems OpenEdge Mobile provides an integrated mobile UI development platform to easily extend existing or create new OpenEdge applications. Lower development costs Scale to the growth of mobile device adoption & usage OpenEdge Mobile utilizes OpenEdge AppServer to provide scalability to large and growing user bases. Meet users’ performance expectations Reduced risk Ensure safe, secure access to business systems from mobile devices OpenEdge Mobile utilizes industry security standards (SSL, HTTPS) and readily integrates to existing OpenEdge features. Protected customer data

Chief Operating Officer Chief Information Officer IT Director
OpenEdge Mobile Key Customer Contacts Chief Operating Officer “As COO, I need to enable my customers to self-service using their phones or via the web.” “I need to deliver a better customer experience if I can always reach them.” Chief Information Officer “As CIO, “I need to leverage mobility to gain more information about my customers.” IT Director “As IT Director, I need to provide mobile capabilities in order to remain competitive. I need to move to the cloud and provide new, modern user interfaces.”

OpenEdge Mobile Over 20 customers using OE Mobile to create their Mobile apps 40 entries for Progress Mobile AppDev contest This is one of the quickest adopted products at Progress OpenEdge Mobile AppBuilder is a $200 annual subscription Separate deployment costs New course on e-learning: Developing an OpenEdge Mobile Application, 4 days of instructor-led training Mobile Workshops to jumpstart customers serious about Mobile

Arcade By 2015, 50% of all application ISVs that target SMB customers will be pure cloud application service (SaaS) providers; up to half of these offerings will use productized PaaS technology Progress Arcade | Cloud Deployment Stage, Demo and Deploy your production application in the Cloud with just a few simple clicks Network and discuss all things SaaS and Cloud with other users Take a test-drive of other Progress versions and solutions with just a few clicks Offer prospects the ability to demonstrate your products in the Cloud

Arcade Businesses must… Reduce the overhead of IT operations by leveraging the scale and elasticity of cloud infrastructure and services. Businesses need to… Reduce internal IT resources & cost Scale operations to business and user growth Provide ready and remote access to business applications Leverage multiple technology platforms Remain competitive with other software providers

Reduce IT costs by moving current OE application to cloud
Arcade Business Benefits & Value Statements Reduce IT costs by moving current OE application to cloud Provide applications rapidly to customers with minimum disruption to their business and IT systems Increase flexibility, and improve service levels by dynamically matching IT service demand with IT service supply Simplify moving to cloud with just 12 clicks

Customer Profile/Target Accounts
Arcade Market Segment OpenEdge ISV’s and DEU’s that are looking to deploy their application to the cloud Customer Profile/Target Accounts ISVs that are not yet ready to invest in modernizing their application but want to take advantage of the cloud DEUs that are looking to reduce IT costs by moving their current OE applications to the public cloud Key Customer Contacts Business Execs Chief Operating Officer IT Operations Managers

ISVs looking for a more efficient SaaS operation
Arcade Target Customer Profiles ISVs looking for a more efficient SaaS operation ISVs looking to enter into the SaaS market ISVs looking to gain efficiencies when working in the Cloud ISVs and DEUs with multi-database deployments that wish to gain efficiencies in operations

Over 50 customers are using Arcade
Customer Success Over 50 customers are using Arcade Requires a $199 monthly subscription plus any infrastructure costs Talk to roy – number of customers about 50. Fastest adopted. Widely used by field. You guys use it for demos Why not use Pacific – customers that are not ready to use Pacific yet, but they want to be in the cloud, this is the way to go. Also arcade does not offer development capability, so if you have an application developed and just want to deploy it n the could, arcade is the way to go

OpenEdge BPM and OpenEdge with Corticon July 15, 2013

OpenEdge BPM Businesses must… Create process-centric ABL applications to automate workflow and to gain visibility to optimize business processes Businesses need… The ability to model existing “as-is” or future “to-be” business processes To automate workflow for their users To use OpenEdge business logic in process flows To monitor execution of business processes to gain visibility and to optimize their business processes These are universal needs, or at least quickly becoming universal.

Ability to Customize with Limited Code Changes
OpenEdge BPM Value Statements Remain Competitive Build competitive applications that meet changing market demands while providing a roadmap for future upgrades and add-on modules for customers (ISV) Unified business process and transaction-oriented execution environments Ability to Customize with Limited Code Changes Build applications for users that are quickly & easily customized for new business logic and workflows (DEU) Lower TCO Less code to develop and fewer mistakes/errors lower costs and provides faster delivery times

OpenEdge BPM Situations Where You Are Most Likely To Win
ISVs looking to gain incremental revenue by supplying value- add business processes to their end users Where business processes are currently not well defined, so it is difficult to identify areas for improvement Where processes are volatile over time, and the cost to support process change in the ABL is cost prohibitive (vs. model changes by a Business Analyst) Where the OE application is reasonably modern, i.e. use of the AppServer Could provide motivation to tackle a larger app modernization project

OpenEdge BPM Customer Successes Pricing Materials
9 other APs and DEUs in various stages of moving forward Pricing Free stand-alone Modeler; full dev capability part of PDS for OE Server sold by Core ($60K), Named User ($600), Registered Device, Access Agent, Concurrent User Materials Full compliment of user documentation and collateral (details discussed later) Customer Type Savvion End Users? Move to OE11? BinteQ AP 7.6.3 Y Fall 2013 Echo Managed Services Early 2014 Exicom AB 8.0 Target 11.3 Incassade DEU n/a End 2013 QAD N Sep 2013 Van Meijel 7.6.1 Sep/Oct 2013

OpenEdge with Corticon
Businesses must… Improve flexibility, increase agility, and lower costs in implementing and maintaining business rules Businesses need… The ability to quickly and easily create decision services using an easy-to-use and intuitive paradigm To use existing OE database schema to create Corticon vocabulary, which in turn is used to create decision services Simplified calling of Corticon decision services from the ABL “That change requires 2 years & $5M” These are universal needs, or at least quickly becoming universal.

Value Statements Remain Competitive Improved ability to respond to changing market and business requirements, leading to reduced time-to-market (ISV) or value (DEU) Lower TCO Easy-to-define business rules provides improved quality: less potentially brittle code vs. a declarative approach Development and change cycles are reduced by up to 90% and less code is written - reducing the development and QA cost significantly No need for a major re-architecture of existing applications, and existing ABL hard-coded rules can be moved to Corticon incrementally with low effort

Target Customer Profiles ISVs and DEUs faced with frequently changing business requirements who need to be more agile in getting those changes into their production systems ISVs and DEUs who would like to reduce development and maintenance costs by reducing the amount of ABL code that handles decision-making ISVs and DEUs who would like to empower non-technical resources such as Business Analysts to define and maintain business rules

Situations Where You Are Most Likely To Win Customers faced with business rules that change on a frequent basis, and have difficulty implementing the changes in a timely and cost-effective manner Customers who are interested in lowering their on-going ABL maintenance costs: moving rule logic out of the ABL into Corticon Where new applications are being developed and decision logic cost is a concern

Customer Successes Meridian Health Plan Pricing Dev capability supplied with the Corticon Studio (included in PSDN Subscription) to OE Developers for $1,700 Server sold by Core ($60K), Named User ($450), Registered Device, Access Agent, Concurrent User NOTE: OpenEdge BPM and Corticon Bundle Pricing Available- approximately 20% discount over purchasing separately Materials Full compliment of user documentation and collateral (details discussed later)

Enablement for OpenEdge 11.3 Release
Week of July 15th Mid-Year Sales Summit THIS BREAKOUT SESSION Technical Product Readiness EMEA Q&A Week of July 22nd APJ Q&A Week of July 29th Master Sales Presentation Delivering Demos Pricing & Licensing These are universal needs, or at least quickly becoming universal.

Business Continuity, Data Protection, Multi-tenancy
OpenEdge Plus Ones Business Continuity, Data Protection, Multi-tenancy

Business Continuity and Data Protection
Businesses must… Provide continuous service to their customers while complying with strict privacy requirements. Businesses need… Highly available systems Secure data storage Solutions that easily integrate into existing environments Solutions that are easy to manage, with a minimal footprint Rapid ROI These are universal needs, or at least quickly becoming universal.

Value Statements OpenEdge Replication Plus OpenEdge Replication 24x7 Operations, Regulatory Compliance. Automated solution that eliminates the DB as a potential single point of failure Performance. Offloading of read-only data access to the replicated copy of the DB OpenEdge Transparent Data Encryption Data Security, Regulatory Compliance. Encryption of “data at rest” using modern encryption algorithms. Straightforward to Implement. No code changes needed. Non-obtrusive. “Transparent” to the application and the user OpenEdge Management Browser-Based Command and Control, Visibility. Proactive monitoring of key components in your deployed system, including the O/S. Trend Analysis and Reporting. Ability to review performance history and anticipate future requirements.

Business Need Solution & Capabilities Benefit Highly available business applications OpenEdge Replication/OpenEdge Replication Plus – 24x7 data availability by maintaining one or more remote, hot-standby copies of the primary DB. Customers can access services at any time, even when host systems fail Secure data stores OpenEdge Transparent Data Encryption – State-of-the-art encryption of “data at rest” in the OE DB, backups, etc. Reduced risk of legal liability Compliance with regulations Easy to use application management tools More powerful application management functionality OpenEdge Management – Web-based systems management dashboard for visibility, analysis, monitoring, and reporting on live deployments Reduced risk Reduced effort & costs

Target Customer Profiles ISVs and DEUs looking to implement a Disaster Recovery strategy, who want to protect their business assets while assuring customers that their data is secure ISVs and DEUs who need to meet regulatory requirements by improving data security and mitigating risk ISVs and DEUs with multi-database deployments that wish to gain efficiencies in operations

Situations Where You Are Most Likely To Win Customers facing regulatory requirements (Replication, Replication Plus, Transparent Data Encryption) Customers needing a Disaster Recovery strategy (Replication, Replication Plus, OpenEdge Management) Applications where extensive reporting activity impacts overall application performance (Replication Plus) Customers who manage large and/or multiple deployments (OpenEdge Management)

Key Customer Contacts Chief Operating Officer “As COO, I need highly available business applications so I can provide continuous service to customers.” Chief Compliance Officer “As CCO, I need to secure data stores so I can protect customers’ data.” IT Director “As IT Director, I need easy-to-use application management tools so I can control my IT resource costs”. Database Administrator “As Database Administrator, I need more powerful application management functionality so I can perform data administration tasks more efficiently.”.

Customer Successes Replication and Replication Plus – Iron Mountain, QAD, many QAD end-users OpenEdge Management – IFDS Transparent Data Encryption – Sedgwick Pricing – available for all countries and regions on Communities: Materials – new datasheets! (More information on those a little later) The Takeaway

Multi-tenancy Businesses must… Provide cost-effective services to multiple business partners and internal business units from a centralized IT infrastructure. Businesses need to… Scale central data stores to support multiple tenant organizations Authenticate access to secure tenant data Ensure transparent access for tenants to access only their own data Allow cross-tenant data functions to authorized users Manage data integrity & recovery for individual tenants separately

Multi-tenancy Easy tenant reporting and maintenance Value Statements
No changes needed to application code Code development is faster and less error-prone due to the database handling all tenant access. Pre-OE11 application code can become multi-tenant code without any changes. Code maintenance costs are reduced. Tenants must authenticate to access their data Tenant data is absolutely secure from access by other tenants. Each tenant’s data is safely stored in its own separate storage area. From each tenant’s perspective, they are the only users. Easy tenant reporting and maintenance Super-tenant has complete command and control. Tenant-aware utilities and tools vastly reduce administrative costs. Perform maintenance on just one tenant or many at once, or on the entire database.

Multi-tenancy Business Need Solution Capabilities Benefit Scale central data stores to support multiple tenant organizations Multi-tenancy built into the database No changes needed to application code No tenant-specific coding required, reducing development costs Authenticate access to secure tenant data Ensure transparent access for tenants to access only their own data Tenant authentication is required when connecting to the database Each tenant’s data is stored physically separate from other tenants’ data Once authenticated, all tenant database access is limited to their own data and to globally shared data Allow cross-tenant data functions to authorized users Super-tenant access allows queries and reports that process data for all tenants When necessary, a Super-tenant can temporarily assume an individual tenant’s identity Business owners and SaaS providers can manage individual tenants or multiple tenants together, as needed Manage data integrity and recovery for individual tenants separately, or for the entire database Utilities and tools are tenant-aware Maintenance activities carried out on multiple databases now deal with only one. Maintenance operations on a per-tenant basis or for entire database Reduced maintenance costs New for 11.3: Tenant Data Recovery Index Rebuild per Tenant Provisioning of tenants is in OpenEdge Management, or developers can build a custom interface into their own application using the Multi-tenant API

Chief Operating Officer IT Director IT Architect
Multi-Tenancy Key Customer Contacts Chief Operating Officer “As COO, I need to scale operations across all business functions while containing costs.” IT Director “As IT, I need to reduce the cost of delivering multiple instances of business applications.” IT Architect “As IT Architect, I need to develop new capabilities across multiple instances of all business applications

Customer who wants to jump-start their entry into SaaS
Multi-tenancy Situations Where You Are Most Likely To Win Customer who has multiple instances of the same application, utilized by distinct customers or groups of users Customer who wants to jump-start their entry into SaaS

Multi-tenancy Customer Successes
CGI (Logica) Bluebird Auto Rental FourSoft Van Meijel Xpower Proginov MIPS Pricing – available for all countries and regions on Communities: Materials Multi-tenancy Workshop

For those Interested in and Ready to Adopt Pacific
Use Cases For those Interested in and Ready to Adopt Pacific

Application Development Use Cases
Interested in but not ready to adopt Pacific OE Mobile, Arcade – Ankur Goyal OE BPM, OE Corticon - Rob Straight OE Plus Ones – Rob Holzel Interested in and ready to adopt Pacific Building a new Cloud / SaaS App – Matt Robinson Expanding app through Business Productivity – Mike Ormerod Expanding the developer pool - Mike Ormerod

Building a new Cloud Business Application
ISV needs… Ability to rapidly build new functionality in order to have a SaaS offering. Direct needs… Ability to rapidly build new internal offerings that can be deployed in a Public or Private Cloud.

Expanding and Customizing OE applications through business productivity Business Need Solution Capabilities Benefit Build a new Cloud Application to remain competitive and leverage some existing ABL business logic OpenEdge 11.3 & Progress Rollbase – Rapid creation of new Business value leveraging existing application business logic and OpenEdge investments. Ability to install in a Private Cloud or On Premise. DataDirect Cloud enables access to multiple data sources. Rapid creation of new business value Creation of new internal applications Rollbase – Rapid creation of new Business value leveraging existing application business logic and OpenEdge investments utilizing hosted platform. Rapid creation of new features & capabilities without the need to install & manage IT infrastructure

Expanding and Customizing OE applications through business productivity
Business Benefits and Value Statements OpenEdge Drive faster business change. Business Process Management and Business Rules Management all integrated together under the leading application development platform for business users Rollbase Rapid creation and deployments of business applications. Build powerful data-driven applications without the need for coding Open Deployment. Deploy to private, public and hybrid cloud avoiding ‘lock-in’ DataDirect Cloud Access to multiple data sources. Unlocking high-productivity applications from being tied to a single limited marketplace platform.

“Progress Rollbase kicks ass over Force.com!”
Customers Success “Progress Rollbase kicks ass over Force.com!” “Pacific gives us the tools to quickly build and enhance applications in a more agile development process where all stakeholders can be involved.”

OpenEdge ISV or Direct building a new Cloud Business Application
Sales Strategies OpenEdge ISV or Direct building a new Cloud Business Application WHAT YOU SELL: Vision of Pacific and next generation application development and deployment in the Cloud using Progress Rollbase and DataDirect Cloud capabilities.

ISV needs… Quickly and easily build and customize new features and need to rapidly respond to customer opportunities Direct needs… To put more control into the hand of their business users to build and customize apps all within existing IT constraints

Expanding and Customizing OE applications through business productivity Business Need Solution Capabilities Benefit Unlock the capabilities of existing OpenEdge Applications to remain competitive in the market OpenEdge 11.3/ OpenEdge BPM, Corticon & Progress Rollbase – Rapid creation of new Business value leveraging existing application business logic and OpenEdge investments. Ability to install in a Private Cloud or On Premise. DataDirect Cloud enables access to multiple data sources. Visibility and easy customization of Business Processes. Ability for non developers to easily manage Business Rules Rapid creation of new business value Creation of new internal application capabilities without huge IT investment OpenEdge 11.3/ OpenEdge BPM, & Rollbase – Rapid creation of new Business value leveraging existing application business logic and OpenEdge investments utilizing hosted platform. Rapid creation of new features & capabilities without the need to install & manage IT infrastructure

Business Benefits and Value Statements OpenEdge Drive faster business change. Business Process Management and Business Rules Management all integrated together under the leading application development platform for business users Rollbase Rapid creation and deployments of business applications. Build powerful data-driven applications without the need for coding Open Deployment. Deploy to private, public and hybrid cloud avoiding ‘lock-in’ Corticon Faster decision making with visibility . ”No-coding" rules engine automates sophisticated decision processes, reducing development and change cycles by 90%. DataDirect Cloud Access to multiple data sources. Unlocking high-productivity applications from being tied to a single limited marketplace platform.

Macintosh about to add Rollbase to OE ELA for $1.5M+ expansion
Customers Success Macintosh about to add Rollbase to OE ELA for $1.5M+ expansion “We are more aligned with Progress now than we have been for years. We are very excited.”

Sales Strategies Expanding and Customizing OE applications through business productivity WHAT YOU SELL: Vision of Pacific and next generation application development and deployment in the Cloud using Progress Rollbase and/or Application Modernization strategies using OpenEdge 11.3, Corticon and DataDirect Cloud capabilities.

Simplify the hiring, training and retention of development talent.
Expanding the developer pool ISV needs… Simplify the hiring, training and retention of development talent. Direct needs… Leverage their existing web development teams

Expanding the developer pool Business Need Solution Capabilities Benefit Hire new development talent OpenEdge 11.3 w/ OE Mobile, OpenEdge BPM, Corticon & Rollbase – Support for Javascript in Rollbase, OE BPM, and OE Mobile makes it easier to find programming talent Excel-like paradigm with Corticon for expressing business rules Easier to hire new talent while being able to more forwards with existing OpenEdge investment Wider availability of ‘standard’ skills reduces hiring costs Maximize use of internal development teams Existing skill sets can be leveraged without the need to cross train ABL knowledge

Expanding the developer pool
Business Benefits and Value Statements OpenEdge Reduce Mobile application development time. A comprehensive and integrated tool set based on OpenEdge technology Broader pool, lower acquisition cost of talent. JavaScript based development broadens the available pool of developers leading to lower talent acquisition costs Rollbase Rapid creation and deployments of business applications. Build powerful data-driven applications without the need for coding Standards based development when required. JavaScript & HTML5 development broadens the available pool of developers leading to lower talent acquisition costs Corticon Faster decision making with visibility . ”No-coding" rules engine automates sophisticated decision processes, reducing development and change cycles by 90%.

Customers Success “What I saw today with Rollbase exceeds my most ambitious expectation…WOW!” “New platforms like Pacific can help us simplify development even further as we create innovative, data-driven applications to grow our business.”

Expanding the Developer Pool
Sales Strategies Expanding the Developer Pool WHAT YOU SELL: Vision of Pacific and next generation application development and deployment in the Cloud using Progress Rollbase and/or Application Modernization strategies using OpenEdge 11.3 (OpenEdge Mobile, OpenEdge BPM) and Corticon capabilities.

Interested in but not ready to adopt Pacific
What to Sell - Summary Interested in but not ready to adopt Pacific Continue to sell OE 11 adoption / upgrades while preparing for future adoption of Pacific (2.0 or higher) Build Mobility into your current application (OE 11.2 or higher) Add Business Productivity to customize your current OE application (OE w/OE BPM and Corticon) OpenEdge Plus Ones Protect your business and data through Business Continuity And Data Protection Make you Operations more Efficient with Multi-tenancy Move your existing OE app to the Cloud (Progress Arcade) Interested in and ready to adopt Pacific Sell Progress Rollbase for current Partners and Customers that want to start now: An OE DEU or AP that wants to build a NEW Cloud / SaaS application Expanding and Customizing OE applications through business productivity Need to Expand the pool of available developer skills now

Marketing Resources & How to Use Them
15 July 2013 Lisa Robinson Schoeller Director of Product Marketing

Marketing Resources & How to Use Them
Introduce the Product Marketing Team Tour of Website changes Resources for OpenEdge 11.2 Resources for OpenEdge 11.3 Resources for Rollbase Resources for Corticon (Standalone) Disaster Recovery Aurea Sonic Forrester TEI Modernization Tour of how to find things in the GFO Portal

AppDev Product Marketing Team
Lisa Robinson Schoeller Director of Product Marketing Gary Calcott Technical Marketing Manager Kevin Foster Product Marketing Manager Carrie Stamos* OpenEdge Corticon Rollbase *On medical leave

OpenEdge 11.2: What We Did Differently – The Web
Redesigned OpenEdge Page Redesigned Mobile Page Added “What’s New” Page Added “Tech Tips” Page Choice of “in the cloud” or “on premise” evaluation New QuickStart page – get product and watch videos

Progressive Content Plan – Addressing All Audiences
Started with general market content Conducted our own market research Technical developer resources (videos) for implementation 6 Business-focused white papers discussing market need and WHY OpenEdge Mobile Video with mixed market research, our research and OpenEdge value props

Created A Wealth of Tools Mobile sales kits posted on MyProgress and PartnerLink
External Resources Internal Resources What’s New Web Page Mobility Web Page Tech Tip videos Made for Mobility Video OpenEdge Datasheet OpenEdge Mobile datasheet Application Evaluation Datasheet White Paper: How/Why Mobility for Partners White Paper: How/Why Mobility for DEU Press Releases Announcing Launch Vanson Bourne Survey GA/Infian Customer Story OE Mobile Messaging Guide What's New in OpenEdge 11.2 Sales Presentation OpenEdge Mobile Sales Presentation OpenEdge Mobile SE Presentation QRG: OE Mobile Direct QRG: OE Mobile Indirect OpenEdge 11 Feature Highlights OpenEdge Exadel FAQ OE Mobile Competitive Guide Sales Training Selling OpenEdge Mobile (OEM_12013_ol) Demos Pricing

Website: OpenEdge 11.3

Website: OpenEdge BPM

Website: Corticon BRMS for OpenEdge

Website: Productivity TechTips

Website: What’s New in OpenEdge 11

Productivity Tools & Content
Data Sheets OpenEdge Productivity OpenEdge BPM Corticon BRMS for OpenEdge What’s New in OpenEdge 11.3 Demos QRGs/Playbooks Corticon BRMS for OpenEdge (Direct) Corticon BRMS for OpenEdge (Indirect) Playbook release with training Presentations What’s New in OpenEdge 11 OpenEdge 11.3 Sales Presentation OpenEdge 11.3 Technical Presentation White Paper BPM and BRMS with OpenEdge: The Power of Synergy 2-Minute Explainer Videos OpenEdge OpenEdge BPM Corticon BRMS for OpenEdge TechTip Videos Introduction to OpenEdge 11.3 – the productivity release From code to business processes – the power of BPM Automating decisions – putting policy into action with Progress Corticon BRMS Putting it all together – increased agility and shortened time-to-market with Progress OpenEdge Training OpenEdge 11.3 Internal Launch Briefing Kickoff (Americas, EMEA, APJ) BPM Playbook Training Corticon Playbook Training Product Readiness Training for SE, Tech Support, PS Consultants Webinars Productivity – PM/Neil (June) 11.3 in action (August) Customer Web Pages:

Making News Infian on OpenEdge Mobile: “Our team must have evaluated 10 different platforms and still nothing quite fit our needs for low coding requirements. Progress changed the game for us with OpenEdge so we could write one and run on just about any device.” Akioma on BPM + Corticon: “5x more productive than Java or .NET alternatives” Establishing Progress as Thought Leader in Mobility

Website: Application Development Platform

Aurea Sonic: New Web Page and Datasheet

New Disaster Recovery Datasheets

>66% of Deals Require Business Case Justification for IT Investment
Most organization require a business case justification for IT investments. Use the TEI for this purpose. , Forrester

GET YOUR HANDS ON THE STUDY
Forrester TEI GET YOUR HANDS ON THE STUDY

Improves Developer Productivity Due to OpenEdge Stability
Key Findings Risk Adjusted ROI: 40% Payback Period: 2 months Application developers using OpenEdge can produce the same application about 40% faster with a 30% cost savings compared with alternative platforms Why? Write fewer lines of code Results in fewer errors* Reduces effort needed for QA Get applications to market faster Reduced post sales support effort Improves Developer Productivity Due to OpenEdge Stability *Partner commissioned university study indicated 1/10th the number of errors compared with non-Progress platforms

Modernization Getting to modern, OpenEdge applications is critical for customers to take advantage of all the new capabilities

The GFO Portal Today, OpenEdge, Corticon Standalone and Rollbase are housed in three different places In the future, we will create an AppDev Resource Center to consolidate assets in one location

OpenEdge Resource Center

Corticon Standalone Resources
Analyst Assets Gartner BPM Suites Evolve Into Intelligent BPM Suites Gartner BRM Use Cases Gartner Corticon 12_powerful_use_cases_for_bu_216283 Gartner Corticon hype_cycle_for_business_proc_214214 Gartner Corticon market_trends_bpm_technology_212389 Gartner Magic Quadrant for Business Process Management Suites Gartner Sinur vendors_in_the_business_rule_226647 IDC Market Spotlight Decision Management in an Intelligent Economy IDC Rules Integrity Whitepaper Must_you_choose_between_business_rules_and_cep Datasheets BRMS Datasheet Progress Corticon Server Progress Corticon Business Rules Foundation Progress Corticon Collaborator Progress Corticon EDC Progress Corticon High Performance Batch Processor Progress Corticon Insurance Datasheet Progress Corticon Server for dot Net Datasheet Progress Corticon Studio Progress Corticon Health & Human Services Internal Sales Tools Corticon Collaborator Launch Sales-Enablement Corticon External FAQs Corticon Quick Reference Guide 2013 Corticon Sales Quick Reference Guide Decision Analytics Corticon Case Study Decision Analytics Launch_Sales-Enablement_FINAL Decision Analytics Progress Corticon Insurance claims case studies Decision Analytics Selling Corticon GFOC The Compelling Event-Introducing Corticon in Banking by Dr. Mark Allen Public Marketing Information California Association of Realtors Case Study CSC Press Release eBay Case Study & Press Release LexisNexis Case Study Neteller Case Study NEW Case Study Prime Therapeutics Press Release State of Idaho Press Release Tokio Marine Case Study Unum Case Study & Press Release Video, Presentations Video: No Coding Business Rules Engine Progress Corticon Customer Case Study Slides January 2013 Decision Analytics Sales Presentation BRMS-led Global Partner Conference - Corticon for OE APs-cp iBPM MQ pres ROI Calculator, Training, White Paper Corticon ROI Calculator (Excel) Corticon ROI Calculator - Full Campaign (Web) Corticon ROI Calculator – Standalone (Web) Corticon Sales Enablement Training How to Sell Corticon - Quick Reference Guide Recording Progress Corticon Deployment Architecture for dot Net Environments (White Paper)

Corticon Standalone is currently housed in the Decision Analytics Resource Center We plan to move Corticon Standalone into the AppDev Resource Center

Technical Presentation Intro video Demo Cheat Sheet TechTip videos
Rollbase Assets For July 31st Post launch Messaging New website Datasheet Technical white paper Accessing OpenEdge Data Sales Presentation Technical Presentation Intro video Demo Cheat Sheet TechTip videos Private cloud installation Force migration Etc. 2-minute explainer video (October)

Rollbase Resource Center
Rollbase is currently housed in the Pacific Resource Center Going forward, we will put Rollbase assets into the new AppDev Resource Center

Rollbase Assets

Focus on Business as Usual for Q3 & Q4
Call to Action Focus on Business as Usual for Q3 & Q4 Learn the technology and Use Cases Take advantage of all the available materials Leverage Pacific conversations with existing customers Drive attendance to Progress Exchange Use Exchange to close the deal

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OpenEdge, Rollbase, Corticon

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