1. A-Level Media EDUCAS A-Level (2017 spec)

2. Course Structure 2 year A-Level Component 1 –Media Products, Industries & Audiences [Written exam 2.5hours (35%)] Component 2- Media Forms & Products in Depth [Written exam 2.5hours (35%)] Component 3 – Cross-Media Production [Course-work 30%]

3. What you need… Internet access A pen drive A folder with sections
Access to a camera
An interest in new media
An enquiring mind

4. Key Concepts
Media language How products are made to create meanings (technical & theoretical)
Representation The re-presentation of something/someone using stereotypes and how they create meaning
Media industries How products are made for distribution/circulation across media platforms
Audiences how media forms target, reach and address audiences. How audiences become producers too
Context Historical/Social/Cultural/Economic/Political

5. Media Language & Representation
COMPONENT 1
Section A
Media Language & Representation
Advertising &
Marketing
Music
Video
Newspapers
TIDE (1950s)
Print Ad
WATER AID(2016)
AudioVisual
KISS of the VAMPIRE (1963)
Film Poster
BEYONCE
Formation (2016)
VANCE JOY
Riptide (2013)
The Daily Mirror
Nov 2016
(Front & article)
The Times Nov ‘16
Front & Back

6. Media Language & Representation
Section A
Media Language & Representation
Advertising &
Marketing
Music
Video
Newspapers
UNSEEN
TIDE (1950s)
Print Ad
WATER AID(2016)
AudioVisual
KISS of the VAMPIRE (1963)
Film Poster
BEYONCE
Formation (2016)
VANCE JOY
Riptide (2013)
The Daily Mirror
Nov 2016
(Front & article)
The Times Nov ‘16
Front & Back U N S E T X
Component 1 SECTION A has 2 QUESTIONS for 45 marks
There will be more than 1 unseen resource which could be in any form – print or audio-visual.

7. Section B Industry & Audience Advertising & Marketing (Audiences only)
Film cross-media
(Industries only)
Newspapers
Radio
Video Games
TIDE (1950s)
Print Ad
[Audience only]
WATER AID(2016)
AudioVisual
Straight Outta Compton(2015)
[mainstream]
(not audience or rep.)
[industry only]
I, Daniel Blake (2016)
[independent]
The Daily Mirror
(Complete edition + 3 web pages)
The Times
Late Night Women’s Hour
(Oct 28th 2016)
Assassin’s Creed III:
Liberation (2012)
Media Industries
Audience
Theories
Power & Media Industries (Curran & Seaton)
Regulation (Livingstone & Lunt)
Cultural Industries inc. Hesmondhalgh)
Media Effects (inc. Bandura)
Cultivation Theory (inc. Gerbner)
Reception Theory (inc. Hall)
Fandom (inc. Jenkins)
‘End of Audience’ (inc. Shirky)

8. Assessment: Section B