1. Parachute Advanced Jasmine Hair Oil
Team Brain Blasts
Krishna Ashok
Kaushal Singh 1

2. In-store Ideas That Attract Women And Inform Them About The Brand
IN-STORE STRATEGIES
Product is the STAR
Sufficient lighting around the product would attract the customers and would emphasize on the ‘shining’ attribute of the product
Window mural
To attract Prospective customers walking past the store.
Placing the mural in strategic locations
Customized shelves in retail stores for Parachute Advanced Jasmine Hair Oil
Use of bright colours around the product to draw attention and stress upon the ‘shine’ attribute of the product
In shopping malls, the mural could be used on elevator doors
Having these murals on the walls of super markets and hyper markets and also in small stores 2

3. Online Strategies For Parachute Advanced Jasmine Hair oil
Engaging through Facebook
Food For Thought
Tag a women
Shruti
Women on FB page
Insight: Turning around the fad of Instagramming food pics, we suggest a contest under the hair welfare initiative of jasmine gives program
Insight: Women are more inclined towards using brands if they get a reference for it. So through this we will be able to reach our target audience easily and in an effective manner
Engaging through Twitter
Gift
Insight: Gift your friend for her shiny and beautiful hairs
Insight: Give us your Innovative product Ideas via Tweet/Vine videos and win a prize 3

4. The science of Colors for an engaging app
Mobile APP STRATEGY
Note: Such applications have already been developed so it is possible to develop the app on similar lines for Parachute Advanced
App features
The app will give you a measure of shine in your hair by just taking a pic of your hair in natural light conditions.
The app in your smartphone will calculate the shine and blackness in your hair by calculating the amounts of red, green and blue components present in the picture as these three colors are the basic colors .
The score generated by the application can be shared with friends to show them your improvement and make a circle of people who are equally enthusiastic about the shine in their hair.
This app can recommend the use of jasmine hair oil. 4

5. Outdoor campaigns for connecting and contributing towards a ‘Shining’ Society
OUTDOOR STRATEGIES
Insight: Initiating a campus ambassador program in colleges which will help in establishing a contact with girls in the age group of yrs. The program can be organized during college festivals and incentives can be given in the form of certificates and cash prizes or an internship opportunity, which will be decided based on the performance of the chosen ambassador
Insight:Target the fests organized in colleges like rendezvous in IIT Delhi, Riviera in VIT University, Delhi university fests etc. to reach out to the prospective customers
Insight:Marico could consider the possibility of tying up with ‘Shine’ which is Cancer Research UK’s night time walking marathon address a social cause and bringing light and hope in the lives of cancer patients. They could partner with Yuvraj Singh’s cancer institute to take up this initiative in India 5