1. An Overview for Current and Potential Acronis Reseller Partners
Acronis Backup 12.5
An Overview for Current and Potential Acronis Reseller Partners

2. Offer Your Customers A solution to the growing data protection problem
That is more complete than the competition That offers industry-unique data protection innovations That is dramatically faster than the competition, easier to deploy and use, and delights customers
“…There is a market gap for a universal data protection solution compatible with all workloads in all environments and Acronis Backup 12.5 is designed to fill it…”
Phil Goodwin, IDC

3. Grow Revenue With a solution that provides you
A way to increase average order value Valuable cross-sell, upsell, and recurring opportunities A better solution to customers at a lower price, giving you more room to close value-added services and other solutions
“Speed is not the only important factor, though, and we subjectively find Acronis Backup to be intuitively easier to use.”
Simon Edwards, Director, SE Labs Ltd.

4. Grow Your Business with Acronis Backup 12.5
“Acronis Backup 12.5 delivers a feature-rich solution that addresses our data backup needs, and gives us a path for our strategic vision, all at an affordable price.”
Joel Stuart Network Administrator Johnson Electric
“Acronis Backup 12.5 Advanced looks like a major stepping stone for Acronis and it will definitely sweep the backup market off its feet by its stable, wide platform support, and cutting edge technology” Adnan Siddiqui Acronis Backup 12.5 Beta Customer

5. Data Protection Market Opportunities
Helping Your Customers Protect their Modern IT Environments

6. Opportunity: Evolving Environments Technology Evolves – Your Backup Should Too
Businesses Depends on
You Want
Vital applications
CRM, ERP, , databases
Business-critical data
Customer DB, sales, marketing
High employee productivity
Remote and in-office workforce
Hybrid IT infrastructure
Physical, virtual, cloud, endpoint, mobile
Complete business protection
To protect all your data and systems
Flexible storage options
To recover from any disaster
World’s fastest recovery
To reduce business downtime
Easy scalable management
To reduce your IT complexity and staff workload
Innovative data protection
To handle evolving IT and business requirements

7. Opportunity: Evolving Realities
68%
Use or plan to use hybrid IT infrastructure
80%
Lost data in the cloud
47%
Infected by ransomware in 2016
Sources: “Trends in SaaS Data Protection”, Spanning, 2016; “Understanding the Depth of the Global Ransomware Problem”, Osterman Research, 2016; “Hosting and Cloud Study 2017”, 451 Research, 2017;
Every business depends on data, and backup is essential to business continuity, and sometimes, even survival.
80% - “Trends in SaaS Data Protection”, Spanning,
47% - “Understanding the Depth of the Global Ransomware Problem”, Osterman Research,
68% - “IDC Cloudview 2016 Survey”, IDC,

8. Opportunity: Evolving Market
$5.2B
Cloud Backup and Recovery
Market Opportunity by 20202
$243B
Worldwide SMB cloud spending will double to this level by 20184
$74.9B Cloud storage market value in CAGR of 25.8% from to 20213
Acronis
Backup is at least 2X
Faster than its major competition1
80%
of IT organizations will be committed to hybrid architectures by 2018
1. Network Testing Labs. 2. Technavio Study 3. MarketsAndMarkets report. 4.Microsoft Partner Portal

9. Your Opportunity to Sell!
Offer Backup for Everyone
Backup of all critical systems
Focus on reliable protection of traditional IT
Offer Complete Protection
Advanced protection for hybrid cloud IT
Protected from all sources of failure
Supports a “solution selling” approach
Opportunity for solution sale: Hardware, software, cloud, services, expertise, and more. Priced so customer budgets have room to buy more from you.
The backup for traditional IT (on-premise servers and virtual) is implemented by majority of organizations, and while there are incremental opportunities, the market itself is flat or declining.
However, IT market is evolving into Hybrid Cloud – and there are rapidly growing segments, like Cloud Infrastructure-as-a-Service (like Amazon EC2 and Azure), SaaS (like Office 365), Endpoints, and Mobile devices.
This transformation brings new kind of data protection business opportunities for partners – and the revenue sources are evolving.
There are plenty of profitable opportunities, including hardware, software, cloud, services, and more, required to protect data in the new Hybrid Cloud IT infrastructures.

10. Close More Business, Faster
Help your Customers Protect All Data while Evolving IT
Proven and Reliable: Satisfied Customers
Full-image backup inventors
Evolving the technology for 14+ years
More than 500,000 businesses
Over 5,000 petabytes of data protected
It just works better: no headache!
Reliable product = satisfied customers
Best Value:
Easy to Compete
Dramatically lower costs than the competition
Help address price objections
New release, new features, same price!
Simplified Licensing: Easy to Sell
Just 9 SKUs (down from 21)
Easier and quicker to explain
Subscription options for flexibility to sell
Competitive upgrade program
Make proposals simpler and shorter!
World’s Fastest Recovery
Keep business up-and-running
Data recovery is faster than competitors
Proof of market leadership from 3rd party labs can speed up sales!
Innovation: Be Prepared
Acronis Active Protection™ goes “beyond backup”
Actively protect from ransomware.
Acronis Notary™: Authenticate data with Blockchain
Innovation unavailable elsewhere!
Flexible and Scalable
Disk, tape, cloud and more – Matches what your customers have
Centralized management, reporting, and dashboard visualization tools
Matches customer needs for scope and simplicity in one product

11. Acronis Solutions: Proven with Real Customers
“Acronis has enabled us to deliver ‘restore on demand’ to our customers and make it easier and simpler for us to meet the service level agreements by which our customers judge us.”
BT Ireland
Customer Success

12. Acronis
Helping customers protect data for over 14 years

13. Acronis: 14 Years Protecting Digital Lives & Businesses Worldwide
5,000+ petabytes of data under Acronis protection
EUROPE 40%
AMERICAS 40%
APJ/MEA 20%
+200,000 SMBs
+100,000 SMBs
Global Headquarters in Singapore
50,000+ partners
500,000+
business customers
5,000,000+
consumer customers
50,000,000+
OEM licenses
Acronis is a leading provider of data protection solutions. 90% of customers are SMB
Our solutions impact millions of people and businesses all over the world
<READ NUMBERS ON SLIDE>
We work with leading brands worldwide with a very balanced revenue mix globally.

14. Acronis: Deep Expertise in Backup
FAMOUS FOR INNOVATIONS
Full Image Backup on running system
Universal Restore (recover to any hardware or hypervisor)
Active Restore (boot and run while recovery continues)
World-class support of Windows, Linux and other OS/Apps
AWARD WINNING PRODUCTS
AWARD WINNING PRODUCTS:
EASY, FAST and RELIABLE
CONTINUOUS INNOVATIONS
Differential & Reverse Incremental, vmFlashback
Compression & Optimized Deduplication
Extendable Backup Schemes, External Crypto and SSL
Acronis Active Protection™, Acronis Notary™
Acronis Instant Restore™ , Acronis ASign™
STRONG TECHNOLOGY DEVELOPMENT
Acronis Labs
500+ engineers, 20+ PhDs
200+ patents, 17 years of development
Committed to innovation in data protection and have been doing it for years!
Acronis AnyData Engine:
Set of unique, deep, and powerful data protection technologies that capture, store, recover, control, and access any data from any location
Today, it’s the core part of our cloud architecture and all of our data protection solutions.
Multiple development locations around the world with over 300 engineers and more than 20 PhDs
History of award-winning products – consumer awards for Acronis True Image and recent recognition from Gartner and Forrester for our Cloud Disaster Recovery solution.

15. Acronis Hybrid Cloud Architecture
Unified Centralized Data Protection
Web-based user interface deployed on-premises or in the cloud
Any Management Management software deployed and controlled independently, enabling control of data protection by customer, service provider, vendor, partner, or third-party from public/partner/private cloud or customer premises
Any Protection
Archiving
Backup
Cloud Storage
Disaster Recovery
e-Discovery
File Sync and Share
Monitoring
Notary
Any Deployment
UBER Cloud
PUBLIC CLOUD
Vendor CLOUD
PARTNER CLOUD
PRIVATE
CLOUD
Any Workload
Cloud
On-Premises
Physical
VIRTUAL
APPLICATIONS
MOBILE
Any Storage
Cloud
On-Premises
FTP/SFTP
Disks
Tape
NAS
SAN
Any Recovery
Data Recovery
File Recovery
Mailbox & Recovery
Database Recovery
System Recovery
Bare-Metal Recovery
Active Restore
Instant Restore™
vmFlashBack
Dissimilar Hardware Recovery & Migration
P2V, V2V, V2P, P2P
P2C, V2C, C2C, C2V, C2P
Physical Data Shipment
Cloud Disaster Recovery
Replication
High Availability
To protect all the data, Acronis created a Hybrid Cloud Architecture – an evolution for current and future data protection solutions.
Imagine all your data protection managed by a unified centralized web console – a user interface in the cloud or on-premises, which manages all forms of data protection.
We already deliver Backup, Disaster Recovery, File Sync and Share and Monitoring solution using this architecture – and in future we will also add Archiving, Cloud Storage and e-Discovery.
You can deploy the solution anywhere – in the public or private clouds, use it directly from Acronis or partner’s clouds, or deploy on-premises.
This architecture protects all the data on any workload – cloud Microsoft Azure, Amazon or Office 365, as well as on-premises physical Windows and Linux, virtual systems, applications and even mobile devices.
These solutions store data in the cloud – Acronis, Azure, Amazon or private cloud via FTP and SFTP, as well as on-premises on disks, tape, NAS and SAN devices.
And when it comes to most important piece – recovery, you can recover
Your data – files, s, document, databases
Your entire system – bare metal, virtual, or with unique Acronis technologies such as Active Restore, Instant Restore or vmFlashback
Also, you can recover your workloads on dissimilar hardware – even virtual or cloud, as well as migrate workloads across the platforms.
With additional Cloud Disaster Recovery, Replication and High Availability solutions, Acronis Protects your Entire Business – On-premises, Remote, Private Cloud, Public Cloud, Mobile.
Acronis Protects your Entire Business – On-premises, Remote, Private Cloud, Public Cloud, Mobile

16. Acronis Solutions: Proven with Real Customers
“We can pick the most critical machines and use Acronis to restore them to another VMware farm that’s ready to consume any boxes we want to recover.”
Mississippi Department of Transportation
Customer Success

17. Acronis Backup 12.5
World’s Fastest, Most Complete, and Easiest to Use Backup

18. Welcome to the amazing world of Acronis Backup 12.5 Advanced.
Complete
21 platforms protected
Fast
15-second RTOs
Reliable
500,000+ businesses trust Acronis
Easy
3 clicks to back up
Upgrade via license key
Innovative
Prevents ransomware attacks
Technology Evolves – Your Backup Should Too
Acronis Backup 12.5, available in Standard and Advanced editions, is an award-winning, proven, complete data protection solution for hybrid IT environments. With an easy-to-use, touch-friendly, web-based management console, you can reliably back up and recover physical, virtual, and cloud workloads at any location.
Azure
Windows Server
Windows PC
Exchange
SQL Server
Share Point
Active Directory
Hyper-V
Office 365
Amazon EC2
Linux Server
Mac
iPhone
iPad
Android
VMware vSphere
Oracle x86 VM Server
Oracle Database
Red Hat Virtualization
Linux KVM
Citrix XenServer
Imagine the incredible world, where
Any of your physical, virtual and cloud systems are completely protected
Any backup performs quickly and reliably
Any administrative task in a console is a breeze, even from your tablet
Any recovery is successful, smooth, fast, and easy
Any data you have is safe and you are completely stress-free
Welcome to the amazing world of Acronis Backup 12.5 Advanced.

19. Acronis Backup 12.5 – What’s Cool
Admin Roles
Allow IT to protect departments and ROBO with role-based administrative access
Easier management of large environments and amounts of data
Dashboards, Smart Alerting and Reporting
Quick insights into your infrastructure with customizable control and exception reporting
Quick issue resolution for increased infrastructure resiliency
Acronis Active Protection™
Protect data from ransomware by detecting unauthorized file and data encryption
Proactive data protection, avoiding the need to recover data altogether
SAN Storage Snapshots
Reduce hypervisor resource utilization by offloading VMware VM snapshots to NetApp SAN*
Reduce backup resource utilization and reduce RPOs
* additional support for more SAN solutions coming soon
Acronis Notary™
Sign backups and files to validate data authenticity and integrity, enabled by blockchain
Ensure regulatory compliance and validity of recovery
Off-Host Backup Processing
Perform backup management tasks on separate machines to enable global deduplication and D2D2C
Reduce production system resource utilization

20. Complete Business Protection
Because you have 5 devices per person and hybrid cloud infrastructure
All Virtual
Best-in-class virtual backup
Agentless, agent-based, host backup
VMware vSphere, Microsoft Hyper-V
Citrix XenServer
Red Hat Virtualization
Linux KVM, Oracle VM Server
Recovery of hosts (not just VMs)
All Cloud
The only integrated cloud backup
Microsoft Azure VMs
Amazon EC2 instances
Office 365 mailboxes
Private cloud
Acronis cloud
All Physical
Proven physical backup
Windows Server
Windows Server Essentials
Linux
Windows PC
Mac
All Applications
Reliable application protection
(New) Oracle Database
Exchange mailboxes
Exchange DBs, servers, clusters
SQL Server DBs, servers, clusters
SharePoint servers, farms
Active Directory
All Users
Any user, any device, anywhere
Microsoft Windows PC
Microsoft Surface family
Mac
iPhone
iPad
Android devices
And More…
Acronis Active Protection™
Acronis Notary™
VMware replication
WAN optimization
SAN storage snapshots
DB log truncation
15 platforms via single mobile-enabled web console
Cloud: Microsoft Azure, Amazon EC2
Virtual: VMware vSphere, Microsoft Hyper-V
Physical: Windows Server, Linux
Applications: Exchange, SQL, SharePoint, AD
Endpoints: Windows PC, Mac, iPhone, iPad, Android
Acronis Universal Restore
The most versatile dissimilar hardware restore
Windows, Linux; UEFI, BIOS
Physical, Virtual, Cloud – P2V, V2V, V2C, C2P, etc
Complete solution protects entire environment, not leaving any gaps

21. Key Features Technology Evolves – Your Backup Should Too Complete
Business Protection
Windows, Linux, Mac
VMware, Hyper-V, Xen
RHV, KVM, Oracle VM
Amazon EC2, Azure, Office 365
Exchange, SQL, SharePoint
(New) Oracle Database
Active Directory
iPhone, iPad, Android
Fastest
Recovery
Granular recovery
Bare-metal recovery
Acronis Universal Restore
Acronis Instant Restore™
Acronis vmFlashback
(Exclusive) Virtual host recovery
Remote recovery
(New) Automated recovery
Any-to-any migration
Flexible
Storage Options
Local Disks
NAS, SAN
Tape drives, autoloaders, libraries
Acronis Cloud Storage
(Improved) Deduplication
(New) Off-host operations
Intuitive Scalable Management
Centralized web-console
(New) Admin roles
Policy-based management
(New) Customizable dashboards
(New) Advanced reporting
Innovative Data Protection
(Exclusive) Acronis Active Protection™
(Exclusive) Acronis Notary™
(Exclusive) Acronis ASign™
Encryption and password protection

22. World’s Fastest Recovery
Because your company needs to get back to business fast
Virtual
Acronis Instant Restore™
15 second RTO - no data movement
Acronis vmFlashback
CBT-based – moving only changes
ESXi and Hyper-V host recovery
Quick restore
No host reconfiguration
Bare-metal
Acronis Universal Restore
Windows
Linux
32-bit
64-bit
BIOS & UEFI
GPT & MBR
Granular
Folders & files
Oracle databases, tablespaces, logs
Exchange databases, mailboxes, s, calendars, contacts, tasks
SQL databases
SharePoint documents
Office 365 s
Remote & Automated
Remote bootable media
Boot the bare-metal server
Connect remotely from console
Automated bootable media
Setup automatic recovery/backup
Boot the server from the media
Migration
Any-to-any
P2P, P2V, P2C
V2P, V2V, V2C
C2P, C2V, C2C
M2M (Mobile-to-mobile), including iPhone->Android and vice versa
And More…
Acronis Notary™
Verify the authenticity of backup before recovery
Enhanced sandbox validation
Mount backup as VM in sandbox , start, wait for logon, run validation scripts
15 platforms via single mobile-enabled web console
Cloud: Microsoft Azure, Amazon EC2
Virtual: VMware vSphere, Microsoft Hyper-V
Physical: Windows Server, Linux
Applications: Exchange, SQL, SharePoint, AD
Endpoints: Windows PC, Mac, iPhone, iPad, Android
Acronis Universal Restore
The most versatile dissimilar hardware restore
Windows, Linux; UEFI, BIOS
Physical, Virtual, Cloud – P2V, V2V, V2C, C2P, etc
Fastest recovery gets you back to business quickly

23. Speed: Customers Save Time
Physical Machine
VMware vSphere ESX(i)
Acronis Backup 12.5 backup is
Acronis Backup 12.5 backup is
Acronis Backup 12.5 VM backup is
Acronis Backup 12.5 VM restore is
30% faster than Veeam
Agent for Windows 2.0
2X-3X faster than Veritas
Backup Exec 16 FP1
9% faster than Veeam
Backup & Replication 9.5 Update 2
34% faster than Veeam
Backup & Replication 9.5 Update 2
“[…]Preliminary results indicate Acronis' product is significantly faster than those from Veeam, Veritas and Arcserve. In some cases Acronis Backup is more than twice as fast.
Speed is not the only important factor, and we subjectively find Acronis to be intuitively easier to use."
- Simon Edwards, Director, SE Labs Ltd.
* Based on internal tests in Acronis labs. 3rd party independent tests are in progress.

24. Acronis Solutions: Proven with Real Customers
“It’s all about RTO [Recovery Time Objectives]. Our recovery time is cut by an average of 50% or more. But In addition to savings, one of the main benefits we get out of Acronis is pure sanity. We’ve been able to reduce weekend hours by 10 to 15%..”
Customer Success
Pentagon Federal Credit Union
70+ Virtual and Physical Servers mix with high-speed Virtual Tape Library backup storage

25. Flexible Storage Options
Because you should not store backups in just one place
Disk
Local disks
External drives (USB/Firewire)
Network shares
NAS
SAN
SFTP
Tape
Single tape drives
Autoloaders
Tape libraries
Media management
Tape rotation
Retention rules
Reports
Cloud
Acronis Cloud Storage
14+ data centers
Secure and trusted since 2010
Location control for data sovereignty
Private Cloud
SMB over VPN
SFTP protocol for added security
Acronis Secure Zone
Special hidden partition
Store backups
Invisible to common applications
Acronis Startup Recovery Manager
Press F11 at the boot
Restore the PC
Deduplicated Vaults
Centralized disk storage
Store only unique-data
Improved variable block-size
1GB server RAM per 8TB of data
At-source deduplication to reduce network bandwidth usage
And More…
Off-Host operations
Perform backup staging, replication, validation, retention on a different host
D2D2T, D2T2T, D2T2C, and more
Global multi-tier deduplication
Strong encryption
For safety and security
15 platforms via single mobile-enabled web console
Cloud: Microsoft Azure, Amazon EC2
Virtual: VMware vSphere, Microsoft Hyper-V
Physical: Windows Server, Linux
Applications: Exchange, SQL, SharePoint, AD
Endpoints: Windows PC, Mac, iPhone, iPad, Android
Acronis Universal Restore
The most versatile dissimilar hardware restore
Windows, Linux; UEFI, BIOS
Physical, Virtual, Cloud – P2V, V2V, V2C, C2P, etc
Flexible storage options protect you from losing your data

26. Intuitive, Scalable Management
Because complex multiple interfaces waste your time
Centralized Web Console
Any device, including tablets
Chrome, IE, Edge, Safari, Firefox…
Any location
Touch-friendly
Modern and intuitive
Admin Roles
Remote office admins
Branch IT admins
Department engineers
Project leaders
Super-administrators
Flexible and scalable
Dashboard
Multiple widgets
Live status with immediate updates
Single click-through to issues
Easily customizable
Quick insights
Focus on exceptions
Advanced Reporting
Pre-built and custom reports
Including diagrams and highlights
Simple customization
Scheduled and automated
Send as PDF/Excel
Store as a file, including on schedule
Policies and Groups
Device Groups
Manually created
Dynamic, based on criteria
Backup Policies
Apply backup plan to a group
New member backup is automatic
And More…
Smart alerting
Aggregated infrastructure-wide alerts
No noise with repeats
notifications
Automated and configurable
Activities and logs
Summaries and details
15 platforms via single mobile-enabled web console
Cloud: Microsoft Azure, Amazon EC2
Virtual: VMware vSphere, Microsoft Hyper-V
Physical: Windows Server, Linux
Applications: Exchange, SQL, SharePoint, AD
Endpoints: Windows PC, Mac, iPhone, iPad, Android
Acronis Universal Restore
The most versatile dissimilar hardware restore
Windows, Linux; UEFI, BIOS
Physical, Virtual, Cloud – P2V, V2V, V2C, C2P, etc
Intuitive management allows you to do more with less

27. Scalable Management
Acronis Backup 12.5 supports management of at least individual machines per management server.
2000
* Based on the tests in the Acronis labs.

28. Innovative Data Protection
Because technology evolves – your backup should too
Acronis Active Protection
(Exclusive) Anti-ransomware protection
Detects suspicious changes to data, files
Analyzes process behavior
Blocks changes found suspicious
Notifies the user
Reverses the changes
Protects from zero-day ransomware and malware
Protects backup agent from modifications
Protects backup files from modifications
Powered by artificial intelligence
Configured centrally
Acronis Notary
(Exclusive) Backup file content certification
Calculates backup file checksum signature
Creates backup file certificate
Stores certificate in public blockchain
Allows to check backup file authenticity before recovery
Prevents backdoor attacks through backup storage
Establishes validity of recovery
Uses Ethereum blockchain
Expandable to other blockchains
Improves compliance
Ensures data integrity
15 platforms via single mobile-enabled web console
Cloud: Microsoft Azure, Amazon EC2
Virtual: VMware vSphere, Microsoft Hyper-V
Physical: Windows Server, Linux
Applications: Exchange, SQL, SharePoint, AD
Endpoints: Windows PC, Mac, iPhone, iPad, Android
Acronis Universal Restore
The most versatile dissimilar hardware restore
Windows, Linux; UEFI, BIOS
Physical, Virtual, Cloud – P2V, V2V, V2C, C2P, etc
Innovative technologies protect your data from new and unknown threats

29. Active Protection Against Ransomware
Acronis Active Protection is “a game-changing industry first.”
“…Cybersecurity threats and data espionage are more prevalent than at any other point in our history – contributing to an anticipated $2 billion loss due to ransomware this year. What is scarier is malicious attacks are no longer limited to hackers; Ransomware-as-a-Service kits can be purchased for a mere $39 by anyone… Acronis has turned the world upside down. Not only have they delivered an innovative protection that any size business can easily use, but also an active protection against ransomware attacks with instant recovery of the affected data. This is a game-changing industry first.”
Eric O'Neill former FBI counter-terrorism and counterintelligence operative

30. Reliable Technologies
Safeguarding millions of users
Trusted Solution
More than 150 countries
More than 200 technology patents
More than 5,000 petabytes protected
More than 50,000 partners
More than 500,000 businesses
More than 5,000,000 consumers
Dependable Technologies
Autonomous agents with automatic reconnection, ensuring that backups complete.
Multi-destination backups to maintain multiple copies of data in different locations for more reliable recovery.
Acronis Notary™ to verify that backups have not been modified while being stored ensuring the integrity of our customers’ data.
El entorno es muy intuitivo lo que lo hace fácil de implementar y por lo tanto fácil de vender. Un saludo y gracias por vuestro trabajo.
The environment (of Acronis Backup 12.5) is very intuitive making it easy to implement and therefore easy to sell. Thanks for your work.
Raúl Manteca Fernández, Storage and Backup Administrator, Banking Industry, Spain
By choosing Acronis, we have been able to install a more flexible and faster backup and recovery solution that gives us greater confidence in our ability to retrieve and recover data.
Jaime Lockwood, IT Manager, Morrish Solicitors
15 platforms via single mobile-enabled web console
Cloud: Microsoft Azure, Amazon EC2
Virtual: VMware vSphere, Microsoft Hyper-V
Physical: Windows Server, Linux
Applications: Exchange, SQL, SharePoint, AD
Endpoints: Windows PC, Mac, iPhone, iPad, Android
Acronis Universal Restore
The most versatile dissimilar hardware restore
Windows, Linux; UEFI, BIOS
Physical, Virtual, Cloud – P2V, V2V, V2C, C2P, etc
Innovative technologies protect your data from new and unknown threats

31. Acronis Cloud 14 Acronis Cloud Data Centers now
More coming, it takes only 4 weeks to launch a new one
Strong presence in Asia-Pacific: Singapore, Japan, Korea, Australia

32. A Unique Proposition

33. Industry Transforming
“The new release is transformative for IT.
Acronis Backup 12.5 is the world’s first enterprise-grade data protection solution with a consumer-grade user interface. It makes the complex job of data protection easy for any IT administrator or business owner.
One computer or a thousand, physical or virtual, on-premises or cloud — this robust solution is the newest achievement of Acronis’ proven engineering excellence. And it works equally well with organizations of all sizes.”
Jason Buffington, senior analyst at Enterprise Strategy Group, an IT research service.

34. Only Acronis Backup 12.5 Innovative capabilities for businesses of all sizes
UNIQUE SOLUTION
Delivers intuitive hybrid cloud and on-premises data protection for small- and medium-sized businesses, and enterprise, providing a unified, web console to easily back up and recover any individual workloads
Cloud Convergence
Includes Acronis Instant Restore™ that allows you to reduce RTO to seconds in a few clicks by running any physical or virtual Windows or Linux system backup as VMware or Hyper-V VM without standby hardware
RTOs of Seconds
Eliminates the need to recover from ransomware attacks by proactively defending the systems with Acronis Active Protection
Acronis Active Protection™
New
Allows you to back up 21 types of physical, virtual, cloud, end-user, and mobile devices, delivering easy, complete, and affordable data protection
21 Platforms
Improves regulatory compliance and the validity of recovery, ensuring authenticity and integrity of your data and backups with blockchain.
Acronis Notary™
New
Gives you complete control over the location of your data, systems, and backups, improving compliance and ensuring data sovereignty.
Data Control

35. Modern and Nicer than Veeam
Modern mobile-enabled web interface
Touch-friendly, works on tablets
21st century look & feel
Basic outdated windows interface
Windows only – no mobile devices
Ancient look & feel
Acronis Backup 12.5
“Speed is not the only important factor, though, and we subjectively find Acronis Backup to be intuitively easier to use.” - Simon Edwards, Director, SE Labs Ltd.
Acronis solution is also nicer. Look at this comparison of interfaces. You can see that Acronis is modern, mobile enabled web interface.
It supports touch, and works on tablets. All in all, it is 21-st century look and feel.
Veeam, on the other hand, is a basic outdated ancient windows look-and-feel. Only desktop – no tablets, no mobile devices.
Veeam just has the look from the past, definitely not the “modern data center availability solution”.

36. Acronis vs. Veeam: Acronis is Easier
Backup
Acronis Backup 12.5
Veeam
VMware
Standard VADP-compliant VMware VMs 
Backup & Replication
VMware VMs with physical RDMs or independent disks
Agent for Windows and/or Agent for Linux
VMware VMs with guest-initiated iSCSI
VMware ESXi host configuration
Not supported
VMware Hypervisor (Free ESXi) support
Agent for Windows
Hyper-V
Standard VSS-compliant Hyper-V VMs
Hyper-V VMs with pass-through disks
Hyper-V VMs with guest-initiated iSCSI
Hyper-V host OS and configuration
Applications on physical Hyper-V host
O365
Backup of Office 365 mailboxes
Agent for Office 365
Recovery of Office 365 mailboxes
Explorer for Exchange

37. Acronis: Affordable for Small Businesses
Acronis delivers value. Veeam squeezes budgets.
Acronis
Veeam
Acronis vmProtect 6 2x sockets
$1,198
Veeam Backup & Replication 6 Standard Edition, 2x sockets
Acronis vmProtect 7 2x sockets
Veeam Backup & Replication 7 Standard Edition, 2x sockets
$1,398
Acronis vmProtect 9
2x sockets
Veeam Backup & Replication 8 Standard Edition, 2x sockets
$1,500
Acronis Backup 12.5 Standard Virtual Host, 1 host, Unlimited sockets
$1,199
Veeam Backup & Replication 9.5 Standard Edition, 2x sockets
$1,560
Acronis has preserved the TCO, adding value – new architecture, cloud console and more than 100 features
Veeam has increased the TCO of the basic package by 30%, kept old architecture, old UI, and added fewer than 50 features

38. Acronis: Affordable for Small Businesses
Acronis delivers MORE value. Veeam squeezes MORE budgets.
Acronis
Veeam
Acronis Backup & Recovery 11 Advanced for VMware, 1 host
$2,159
Veeam Backup & Replication 6 Enterprise Edition, 2x sockets
$2,198
Acronis Backup & Recovery 11.5 Advanced for VMware, 1 host
$1,999
Veeam Backup & Replication 7 Enterprise Edition, 2x sockets
$3,998
Acronis Backup 11.7 Advanced
for VMware, 1 host
Veeam Backup & Replication 8 Enterprise Plus Edition, 2x sockets
$4,198
Acronis Backup 12.5 Advanced Virtual Host, 1 host
Veeam Backup & Replication 9.5 Enterprise Plus Edition, 2x sockets
$4,600
More dollars from a customer’s fixed budget can go toward your value added products and services!!!
Acronis has lowered the TCO, adding value – new architecture, cloud console and more than 100 features
Veeam has increased the TCO by 110%, kept old architecture, old UI, and added fewer than 50 features

39. Veritas Backup Exec: On the Way Out
[Backup Exec sales] have been declining. It's been neglected, actually.
Bill Coleman, CEO, Veritas Inc. September 20161
This is my first going around with BE 15 after taking over infrastructure at a new job and holy ***. I cant fathom how they are in business. It pretty much never works, it takes forever to backup things, or it decides to randomly drop the storage for the management console and mark it as offline. I've been working on this for a week now and I really am at my wits end with this product.
@gex80, Reddit Forum,
February 20163
After careful review of evolving market dynamics, we have made the decision to stop selling the Backup Exec appliance as of 5 January, 2015
Drew Meyer, Senior Product Marketing Director, Symantec, 20142
Backup Exec you're FIRED.
@Brandon6230, Spiceworks Community, January 20164
Business analysts forecast that Veritas will have to fire many of its employees and stop the development of some of its products (perhaps Backup Exec?) in order to be profitable again.
Network Testing Labs, 20165
Sources:

40. Arcserve: Do You Have a PhD in Licensing?
Arcserve licensing facts:
6 editions
3 licensing options
Appliance options
Capacity tiers
Per-socket
Per-core
Per-system
Per-OS
Component licensing
Packs
Users
SKU splits
SKU merges
Crossgrade SKUs
And more
Source:
Arcserve UDP 6.5 Licensing Guide

41. Acronis: World’s Fastest Backup
Full system backup to NAS
Data size: 77 GB
Network: 1 GBit
Test system:
Windows 7 64-bit
1TB Crucial MX300 SSD
16GB RAM
Intel Core i7-6700K processor
Based on tests by 3rd party testing labs
* Average result of three measurements

42. Top Reasons to Choose Acronis Backup
Protect All
Your Data
Amazing Data
Protection
Only Acronis
On-premises
Remote
Private cloud
Public cloud
Mobile
2X faster then competition
3 clicks to backup
21 platforms, 1 solution
15 sec RTO
500,000 businesses trust it
Hybrid cloud and on-premise console for all your data
Acronis Instant Restore™
Acronis Active Protection™
Protection for all your data
Acronis Notary™
Control your data location, authenticity and integrity
And…
Better than Competition
Modern unified mobile-enabled web UI
Install with 3 clicks
Backup 2x faster
Up to 5x times savings with Hybrid Cloud Architecture
Prevents ransomware attacks
#1. Fast. Innovative.

43. Use Cases

44. Use Case – Hybrid IT 68% Put guidelines for SEs
Challenge – Protect the entire Hybrid Cloud Infrastructure
Multiple point solutions – difficult to manage
Complexity, risks of recovery failures
Traditional solutions – no cloud data protection
High risks, longer RTO
Solution – Acronis Backup 12.5
Complete protection – unified physical, virtual, cloud, endpoint, and mobile backup
Flexible storage – local or network disks, tape, SAN, NAS, Acronis Cloud Storage
World’s Fastest Recovery – Any-to-Any, including P2C and V2C, even C2V
Typical Customers
Multiple types of infrastructure
Physical, Virtual, Cloud
Microsoft environment
Windows+Hyper-V+Azure
Linux servers
Target personas
Business owners
IT Generalists
68%
of companies are planning to use multiple different cloud environments
“Hosting and Cloud Study 2017”, 451 Research, 2016
Put guidelines for SEs
86% of companies are in cloud

45. Use Case – Endpoint 72.3% Put guidelines for SEs
Challenge – Protect the mobile workforce
Mobile workforce is not backed up
“Pure” Cloud Backup – no on-premise storage support
Traditional Backup – require VPNs
Solution – Acronis Backup 12.5
Complete protection – any endpoint
Hybrid storage – on-premises / Acronis Cloud
Flexible Recovery – systems, data
Typical Customers
Mobile workforce
Sales, Service
Windows PC, Mac
iPad, iPhones, Android
Target personas
Business owners
IT Generalists
Helpdesk
72.3%
of total workforce will be mobile by 2020
IDC U.S. Mobile Worker Forecast,
Put guidelines for SEs
86% of companies are in cloud

46. Use Case – Multi-Hypervisor
Challenge – Protect multiple hypervisors
Multiple point solutions – difficult to manage
Complexity, risks of recovery failures
Traditional solutions – no support for non- VMware/Hyper-V hypervisors
High risks, longer RTO
Solution – Acronis Backup 12.5
Complete protection – unified web-based console to manage backup of 6 hypervisors
Flexible storage – local or network disks, tape, SAN, NAS, Acronis Cloud Storage
World’s Fastest Recovery – Any-to-Any, including P2C and V2C, even C2V
Typical Customers
Multiple hypervisors
VMware, Hyper-V, Xen, RHV, Linux KVM, Oracle VM Server
Target personas
IT Generalists
Virtual Admins
54%
of companies have two or more different hypervisors
IDC Study
Put guidelines for SEs
86% of companies are in cloud

47. Use Case – Distributed Infrastructure
Challenge – Protect the large, distributed IT infrastructure
Multiple point solutions – difficult to manage
Complexity, risks of recovery failures
Centralized solutions – scalability issues
High risks, longer RTO
Solution – Acronis Backup 12.5
Scalable protection – admin roles and delegations, reporting, dashboards, policies, dynamic and static grouping
Complete protection – unified physical, virtual, cloud, endpoint, and mobile backup
Flexible storage – local or network disks, centralized deduplicated storage, WAN optimization, off-host backup management operations, tape support, SAN, NAS, Acronis Cloud Storage
World’s Fastest Recovery – Any-to-Any, including P2C and V2C, even C2V
Typical Customers
Larger companies
Multiple remote locations
Branch offices
Retail locations
Target personas
Business owners
IT Generalists
Put guidelines for SEs
86% of companies are in cloud

48. Use Case – Remote Datacenters
Challenge – Protect the remote datacenters without extensive travel or on-site backup administrators
Majority of backup solutions – remote backup but not remote recovery
Require on-site bare-metal recovery
High risks, longer RTO
Solution – Acronis Backup 12.5
Remote Bare-Metal Recovery – Bootable media allows remote connection, so backup admin does not have to travel
Automated Bare-Metal Recovery – Bootable media can be scripted to perform unattended recovery
World’s Fastest Recovery – Any-to-Any, including P2C and V2C, even C2V
Complete protection – unified physical, virtual, cloud, endpoint, and mobile backup
Flexible storage – local or network disks, centralized deduplicated storage, WAN optimization, off-host backup management operations, tape support, SAN, NAS, Acronis Cloud Storage
Typical Customers
Companies with datacenters
Remote locations
Branch offices
Retail locations
Target personas
Business owners
IT Generalists
Put guidelines for SEs
86% of companies are in cloud

49. Use Case - Education Challenge – Protect the students
Traditional Backups – do not protect mobile devices
“Pure” Cloud Backups – no on-premise storage support
Solution – Acronis Backup 12.5
Complete protection – any device
Hybrid storage – on-premises / Acronis Cloud
Flexible Recovery – systems, data
Typical Customers
University
College
High Schools
Private institutions
Academies
Target personas
Provost
Student Helpdesk
IT Manager
Acronis’ software ensures that the entire backup process is fully automated, and can be managed centrally by our IT team. As such, staff at our schools and colleges don’t need to worry about business continuity – and can focus on their primary role of educating students.
Daniel Gale, Network Manager, Sutton Local Authority

50. Use Case - Manufacturing
Challenge – Protect the automated computer-based machinery
Traditional Solutions – heavy on resources
Point Solutions – require interaction on the device
Solution – Acronis Backup 12.5
Complete protection – any system
Flexible management – no interaction on the system required. Even bare-metal recovery can be automated.
Flexible storage – NAS/SAN/Cloud
Reduce downtime and losses
Typical Customers
Production Lines
Computer-based Control Systems
Automated manufacturing
POS
Target personas
Production Line Engineers
IT Manager
Meeting strict service level agreements is also a key advantage of using Acronis. Last but not least, we minimize expensive installation times and the associated costs – especially for systems with specific, customized setups.
Harald Waibel, Director, Wels-Grieskirchen

51. Licensing and Maintenance
Acronis Backup

52. Acronis Backup 12.5 Target Markets
Customers and Licenses
Personas and Messages
Small business <100 employees
Acronis Backup 12.5 Standard Server / Virtual Host
Mid-size business 100-1,000 employees
Acronis Backup 12.5 Advanced Server / Advanced Virtual Host
Enterprise >1,000 employees
Point solution for ROBO, departments, projects, mobile workforce
Designed to scale with admin roles, delegations, policies, dashboards, smart alerting, and reporting
Professional services
Business
Message: “Protect Your Business From Any Data Loss”
Titles: Owners, CEOs / Directors / CIO, VP of IT
Technical – Generalists
Message: “Protect Your Entire Hybrid Cloud Infrastructure”
Titles: IT manager, System/helpdesk/IT/backup admin
Technical – Specialists
Message: “Get the Best-in-Class Protection for your Plaftorm”
Titles: Application owner, DBA, Virtual admin, Cloud admin
Managed IT Service Providers
Message: “Protect Entire Clients’ Infrastructures”
Companies: IT consulting, Computer repair, Support services

53. Acronis Backup 12.5 Editions
Acronis Backup 12.5 Standard
Acronis Backup 12.5 Advanced
License
Server
Workstation
Virtual Host
Windows Server Essentials
Office 365
Advanced Server
Advanced Workstation
Advanced Virtual Host
Advanced Office 365
Supported platforms
Windows Server, Linux
Windows PC, Mac
VMware, Hyper-V
Windows Server Essentials,
Foundation,
Small Business Server
Microsoft Office 365
VMware, Hyper-V, XenServer, KVM, RHEV, Oracle VM Server
Local Disks, NAS, SAN storage ●
Acronis Cloud Storage
Centralized touch-friendly web console
Acronis Active Protection™
Acronis Notary™
Administrator roles and delegations
Advanced reporting
Tape drives, autoloaders, libraries support
Centralized disk storage deduplication
Small business
Larger business

54. Acronis Backup 12.5 Licensing
Simple licensing to meet your business models
Lower Total Cost of Ownership
Per physical system, virtual host, cloud instance, or mailbox
Unlimited VMs on VMware, Hyper-V, Xen, RHV, KVM, Oracle VM Server
Applications are now included with Server and Virtual Host licenses
Flexible License Types
Subscription - 1, 2, 3 years options available, including support
Perpetual - including support for 1 year
All-inclusive Trial Version
Fully functional for 30 days
Includes Advanced features
Includes Acronis Cloud Storage
Can be activated to full version without reinstallation
Acronis Backup 12.5 licensing is very straightforward.
All the licenses are available as a subscription for 1, 2, or 3 years, including maintenance – or as a perpetual license with 1 year of maintenance.
The license is per physical or cloud system – or a virtual hosts. There are no tiers, agents or options. The number of VMs is unlimited, and all the features are included.
For you it is very simple – count the number of servers or workstations, physical hosts and cloud VMs – that’s it.
The only add-on is Acronis Cloud Storage – licensed as subscription with few capacity and duration options.
Trial version is fully functional for 30 days, and can be easily converted to a full version.

55. Simplified Licensing Version 11.7 – 21 Licenses
Acronis Backup Advanced 11.7 for Exchange Add-on
Acronis Backup Advanced 11.7 for SQL Add-on
Acronis Backup Advanced 11.7 for SharePoint Add-on
Acronis Backup Advanced 11.7 for Active Directory Add-on
Acronis Backup Advanced 11.7 for Exchange
Acronis Backup Advanced 11.7 for SQL
Acronis Backup Advanced 11.7 for SharePoint
Acronis Backup Advanced 11.7 for Active Directory
Acronis Backup Advanced 11.7 for Linux Server
Acronis Backup Advanced 11.7 for Windows Server
Acronis Backup 12.5 Advanced Server License (includes application support)
Acronis Backup Advanced 11.7 for PC
Acronis Backup 12.5 Advanced Workstation License
Acronis Backup Advanced 11.7 Virtual for VMware
Acronis Backup Advanced 11.7 Virtual for Citrix Xenserver
Acronis Backup Advanced 11.7 Virtual for RHEV
Acronis Backup Advanced 11.7 Virtual for Oracle VM
Acronis Backup Advanced 11.7 Virtual for Hyper-V
Acronis Backup 12.5 Advanced Virtual Host License (includes unlimited VMs with any OS, and applications)
Acronis Backup 11.7 for Windows Server
Acronis Backup 11.7 for Linux Server
Acronis Backup 12.5 Standard Server License
Acronis Backup 11.7 Virtual for VMware (per CPU)
Acronis Backup 12.5 Standard Virtual Host License
Acronis Backup 11.7 for Windows Essentials
Acronis Backup 12.5 Standard Windows Server Essentials License
Acronis Backup 11.7 for PC
Acronis Backup 12.5 Standard Workstation License
New
Acronis Backup 12.5 Standard Office 365 License
Acronis Backup 12.5 Advanced Office 365 License

56. Subscription Benefits
Attractive pricing
Eliminate CAPEX
Shift to OPEX
“Subscription is easy”
Fewer license types
Applies to future versions
EASY
AFFORDABLE
Windows, Linux
VMware, Hyper-V
Exchange, SQL, SharePoint, Active Directory
iPhone, iPad, Android (exclusive)
COMPLETE
1-year, 2-years, 3-years
Fits specific customer needs
Conversion from perpetual
FLEXIBLE
SAFE
24/7 Support
New versions
New OS/Apps
That is why we suggest all our partners to offer subscription as a primary option.
Subscription licensing is easy – just buy it. New versions, more platforms – customers and you are covered.
Subscription is complete – it includes a lot of platforms.
Subscription is very safe – for the entire period of subscription it includes access to 24/7 premier support, as well as future support of new versions and platforms.
Subscription is affordable – as you have seen, the pricing is more affordable. It also eliminates capital expenditure, and moves to more favorable operational expenses.
It is also flexible – it can fit customer needs and budgets.
You can even convert your existing customer with perpetual licenses to subscription.
For you, as a partner, subscription is a clear win – it creates recurring revenue streams. Couple with Acronis’s generous margins, and average 95% renewal rate – you will get 5x times less churn, and stability for your business.

57. Acronis Partner Portal
partners.acronis.com
Coming soon:
Cobrandable sales tools
Battle cards
Campaigns-in-a-box
Deal registration
NFR
Support
and more…
You can find all these guidelines, the sales collateral, tools, deal registration form, access support and more on Acronis Partner Portal at partners.acronis.com
We would strongly advise you to visit the portal after this webinar, as it is where you can find…

58. Training & Certification Available:
On-demand elearning, certification.
Pre-requisite for other classes.
minutes. Required by Acronis Partner Program.
Acronis Sales Professional
SALES CLASSES
Acronis Backup Specialist
Acronis Access Specialist
Acronis Cloud Specialist
Free, on-demand elearning, certification.
60-90 minutes. Optional.
Classroom or web conference, certification.
16 hours. Required by Acronis Partner Program.
Acronis Certified Engineer Backup
Acronis Certified Engineer Access
TECHNICAL CLASSES

59. Next Steps
Try Acronis Backup 12.5