1. EPSON MOBILE AND CLOUD PRINT SERVICES PROPOSITION FY12 update
Author: Gareth Jones Product manager: Kevin Toes Business unit: CP Date: May 2012

2. Mobile and cloud print services
Epson mobile and cloud print services “Freedom to print and scan anywhere”
What are mobile, cloud and Wi-Fi print services?
Mobile and cloud print services allow users to print from mobile devices, such as laptops, smartphones and tablet PCs, in practically any location.
These services are split into two categories – Epson services, and third party services compatible with Epson products.
Epson services: ‘Epson Connect’ is the umbrella name for the mobile services Epson provides. There are currently two services – Epson iPrint and Print - with two more added in September 2012 – Epson Remote Print Driver and Epson Scan-to-Cloud
Third party services: two third party mobile/cloud services are supported by selected Epson products - Apple AirPrint and Google Cloud Print.
Mobile and cloud print services
Epson Connect
Supported third party services
Epson iPrint Print
Epson Remote Print Driver
Epson Scan-to-Cloud
Apple AirPrint Google Cloud Print
Local versus remote
Mobile and cloud print services can be split into ‘local’ and ‘remote’. ‘Local’ means they can be used over a local wireless network only, whereas remote services can be used anywhere in the world as long as the mobile device is connected to the internet.
Local (wireless only) - Epson iPrint - Apple AirPrint
Remote - Epson Print
- Epson Remote Print Driver
- Epson Scan-to-Cloud
- Cloud Print

3. Epson mobile and cloud print services “Freedom to print and scan anywhere”
Embargo date: 1 September 2011 for all current services
1 August 2012 for Epson Remote Print Driver, Epson Scan-to-Cloud
Sales availability date: Epson iPrint for Apple iOS: 15 September 2011
Epson iPrint for Android: late September 2011
Print: 15 September 2011
Remote Print Driver: 1 September 2012
Scan-to-Cloud: 1 September 2012 Apple AirPrint-ready: early September Google Cloud Print-ready: autumn 2011
Who are we targeting? 1) Micro-businesses and business travellers who want the option to print important documents remotely 2) Consumers who want to print and share photos and documents easily from smartphones and tablet PCs
Key message:
Convenience (print directly from any mobile device, anywhere, anytime)
Vocabulary Freedom, convenience, direct, simple, easy
What sets us apart? - Along with HP, Epson is one of the first printer manufacturers to offer a full range of mobile and cloud print services that includes solutions for remote and local printing Epson Print has a max file size double that of HP’s ePrint, and stores s for 72 hours versus HP’s 24 hours - The Epson iPrint app has proven to be one of the most popular printing apps, regularly receiving 4/5-star user ratings online*
*Source: iTunes chart and Google Play market, September 2012

4. Epson mobile and cloud print services “Freedom to print and scan anywhere”
Mobile and cloud print services proposition/tagline Freedom to print and scan anywhere from your smartphone or tablet PC
Epson Connect proposition/tagline
Freedom to print and scan anywhere.
Epson iPrint proposition/tagline
Personal printing, scanning and sharing
Epson Print proposition/tagline
Print via from anywhere
Epson Remote Print Driver proposition/tagline
Print outside your home or office
Epson Scan-to-Cloud
Upload and share your files
Apple AirPrint proposition
Apple AirPrint makes it simple to print your s, photos, web pages and documents directly from your iOS device to an AirPrint-ready Epson printer.
Google Cloud Print proposition
Google Cloud Print allows you to print on the go from your smartphone or computer, directly from Chrome OS and Google Cloud Print-enabled apps to a Google Cloud Print-ready Epson printer.

5. Epson mobile and cloud print services general copy
Epson mobile and cloud print services “Freedom to print and scan anywhere”
Epson mobile and cloud print services general copy
Epson's mobile and cloud printing services allow you to print wirelessly from smartphones and tablet PCs within the home, and print from anywhere in the world by ing photo and document attachments directly to the printer's unique address. The Remote Print Driver allows you to print documents and photos remotely via your computer’s printer driver, offering more flexibility to customise your print jobs, while Scan-to-Cloud enables you to store scanned documents directly in Cloud services. In addition, Epson offers support for other services and is AirPrint and Google Cloud print ready.
Epson Connect general copy
Apple AirPrint general copy
Epson iPrint Print anytime to any nearby wireless Epson printer from your smartphone or tablet PC - Epson iPrint makes it easy. Just download and install this free app, and you’re ready to print web pages, Microsoft Office documents, photos, and PDFs as well as scan over your home or small office network. You can also scan and save files to your device. Epson iPrint is compatible with Apple iPhone, iPad, iPod touch1 and Android2 phones and tablet PCs.
Print Use to print to any compatible Epson printer, anywhere in the world, from your mobile device or computer. All you need is the address assigned to the Epson Print-enabled printer. Print A4 and A3 documents up to 20MB in size, and store print jobs for up to 72 hours.
Epson Remote Print Driver
With the Epson Remote Print Driver, you can print from anywhere in the world with greater control over your print jobs. Send documents or images, via your computer' print driver, using the driver's many printing options, including page layout, number of copies, margin size and much more.
Epson Scan-to-Cloud
With Scan-to-Cloud, scanned files are automatically uploaded to Cloud services, making sharing and storage easy. You can also scan directly to an address or another Epson Connect enabled printer.
Apple AirPrint makes it simple to print your s, photos, web pages and documents directly from your iOS device to an AirPrint-ready Epson printer. There’s no software to download, no drivers to install and no cables to connect. With just a few taps, you can go from viewing something on screen to holding a printed copy – it’s that easy.
Google Cloud Print general copy
Google Cloud Print allows you to print on the go from your smartphone or computer to any Google Cloud Print-ready Epson printer. Print directly from Chrome OS and Google Cloud Print-enabled apps, such as Gmail for mobile and Google Docs for mobile.
1. Third generation and above 2. Android 2.1 and above

6. Epson mobile and cloud print services bullets
Epson mobile and cloud print services “Freedom to print and scan anywhere”
Epson mobile and cloud print services bullets
Print anywhere, directly from your smartphone, laptop or tablet PC
Print documents, s, web pages and photos and more
Print over your home or small office network, on the go, or remotely from across the globe
Epson Connect bullets
Apple AirPrint bullets
Epson iPrint
Free app enables printing from your mobile device to any nearby wireless Epson printer
Print web pages, Microsoft Office documents, photos and PDFs
Scan and save files to your device to send as an or upload to a cloud service
Print
Print to any compatible Epson printer, anywhere in the world from your mobile device or computer
All you need is the address assigned to the Print-enabled printer
Customise the address of your printer to make it easier to remember
Epson Remote Print Driver
Print via your print driver anywhere in the world.
Customise print jobs with driver settings remotely.
Epson Scan-to-Cloud
Scan files directly to Cloud services for sharing or storage
Scan directly to an address or another Epson Connect enabled printer
Print s, photos, web pages and documents directly from your iOS device to an AirPrint-ready Epson printer
Print in just a few taps - no need to download software, install drivers or connect cables
Google Cloud Print bullets
Print on the go from your smartphone or computer to a Google Cloud Print-ready Epson printer
Print directly from Chrome OS and Google Cloud Print-enabled apps

7. Who would use Epson Connect and why?
Epson mobile and cloud print services “Freedom to print and scan anywhere”
Who would use Epson Connect and why?
Epson Connect has services suitable for both business and consumer markets. Here you can see examples of how business markets and consumer markets could use each service and why.
Service
Business
Consumer
Epson iPrint
Ideal for printing last-minute reports from your smartphone or tablet PC, or when you don't have time for your computer to power up before a meeting.
Epson iPrint is a great way to share photos stored on your smartphone. This free-to-download app is so simple to use, family and friends can connect their smartphones to your printer and share their photos
Print
1 – Hotels, tourist information centres and other hospitality services can provide customers with the opportunity to print important travel documents, ticket reservations and even coupons at reception. By giving customers access to your Epson Connect printer's address, they can collect printouts before they depart for their flight or evening's entertainment.
2 – If you are travelling to an important meeting you can quickly documents directly to the office printer, ensuring they will be ready for you on your arrival.
1 – You can print travel documents, ticket reservations and even coupons while travelling back home, ensuring they will be ready for you on your arrival.
2 – While away on holiday or travelling, you can send photos to family and friends to their Epson Connect printer to share your experiences.
Epson Remote Print Driver
While working away on business trips, or just away from the office, you can print reports, presentations and other important documents easily with greater control.
Not suitable for the consumer market
Epson Scan-to-Cloud
1 – Businesses can use cloud services to store and centralise all their documents for staff to access wherever they may be, on whatever device they may have. Epson Scan-to-Cloud allows them to scan, archive and share any business documents they have.
2 – Businesses can simply scan and send documents directly to addresses of any other Epson Connect printer.
1 – You can scan old family photos and household documents to Cloud services for safe-keeping.
2 – Scan photos and send directly to friends and family

8. Epson printer compatibility
Epson mobile and cloud print services “Freedom to print and scan anywhere”
Epson printer compatibility
*Available only when service is launched in September
iPrint is compatible with all Epson Wi-Fi multifunction printers – past, present and FY12
Remote Print Driver is compatible with FY11 and FY12 Epson Wi-Fi multifunction printers

9. Epson mobile and cloud print services “Freedom to print and scan anywhere”
Communication guidelines
Epson services: use ‘Epson Connect’ when referring to Epson’s mobile print services, rather than listing ‘Epson iPrint’, ‘ Print’ 'Epson Remote Print Driver' and 'Epson Scan-to-Cloud' separately (for longer copy, these services can be referred to separately after Epson Connect has been mentioned).
Third party services: describe compatible Epson products as ‘AirPrint-ready’ and ‘Google Cloud Print-ready’. Make sure it is clear that Apple AirPrint and Google Cloud Print are not services provided by Epson.
General
Do not reference service(s) which are scheduled to launch after a compatible Epson product launches. For products launching before the mobile services launch dates are confirmed, use: ‘Print from smartphones and tablet PCs with Epson Connect*’
Quoting the major services followed by "and more” can help avoid running changes to packaging etc.
Please include a link to the Epson website, such as: "For details about Epson Connect and related mobile services, please visit This is so that customers can access the latest information on services and compatibility.
*Requires a wireless connection to the internet. For more information, supported languages and devices please visit