1. SmartConnected Mobile Government: Cases and Prospect of Korea
Professor of Kyung Hee University
CEO of Benple
- Member of the Government 3.0 Committee (Information Sharing and Collaboration Committee Chair)
- Head of IoT/IoE Division of the public-private partnership for e-Government.
- Korean government member of the Strategic Committee for Fourth Industrial Revolution
Kyoung Jun Lee

2. Smart Connected Product/Car/House/Factory..
for solving customer’s and company’s problems
Adidas Speedfactory
Google Nest’s “Works with Nest”
Porter & Heppelmann, How Smart, Connected Products are Transforming Competition, HBR, November, 2014.
Porter & Heppelmann, How Smart, Connected Products are Transforming Companies, HBR, October, 2015.

3. Big Data-Based Government Decision Making &
Korean Case for
Big Data-Based Government Decision Making &
Problem Solving (Troubleshooting)
Seoul Night Bus Allocation Decision Making by Big Data Analysis
Mobile Call Traffic Analysis
Taxi Pickup/Getoff Data
A.I.(Avian Influenza) Source Tracking by Fleet Positioning System on Feed Truck
Human cooperation is required!

4. Prospect of Using IoT for Social Service
(in very early stage or not deployed yet in Korea)
Street Parking with
Sensor, LPWAN/LTE-MTC, &
Mobile FinTech (e.g. UbiPay)
Waste/Facility Management
with Sensor & LPWAN/LTE-MTC

5. Service Emerging from Open Government Initiative in Korea
Too Transparent Korea!
Service Emerging from Open Government Initiative in Korea
e.g. How much is the average salary of Samsung employee?
Open Data from National Pension Service (NPS.or.kr), Employment Insurance (EI.go.kr),
Financial Supervisory Service (FSS.or.kr), Alio.go.kr (Central Government Institution),
Cleaneye.go.kr (Local Government Institution)

6. Too Fast Running Korea! DDOOBOT: Q&A Chatbot for Making Passport
by local government Daegu
(Happy.daegu.go.kr)
Raising DDOOBOT

7. However, most of chatbots will fail if they raise expectation of citizen.
"It's not there to have a conversation." "We use it primarily as a tablet," he said, referring to the touch screen attached to the robot's chest.
"When it comes to human-robot interactions, the number of permutations is infinite, an aspect we might have underestimated at first,"
Now, it looks like Pepper is destined to join Honda Motor Co.'s soccer-playing ASIMO and Sony Corp.'s QRIO humanoids as the latest cool-but-impractical robot to come out of Japan.
A Japanese Billionaire’s Robot Dreams Are on Hold Pepper Salé: Lessons from the bitter Aldebaran / SoftBank project

8. Evolution of Smart Connected Mobile ServiceQR
Button Internet
Home & Private
Out of Home
& Public
NFC

9. Service Interaction with Customers & Citizen in Smart Connected World
“Leave Me Alone” Basket
“Help Me!” Basket
We need Harmonization of Automation and Humane Service

10. Benple’s “the Button” with Samsung

11. Benple’s “the Button” with Nestle
Gerber’s Customer Service by Button Internet

12. “the Button” Use Case for Smart Tourism Guest Book Audio Like Stamp
By Local City Governments (Jeju, Gyeongju, & Gimhae etc.)
Museums, Galleries, Tour Spots, & Local Festivals
Guest Book
Audio
Like
스탬프투어버튼 실물 적용 모습
Stamp

13. Button Internet: Integration of Human and Product/Place/People Data by Pushing Smart Buttons
Micro-Context Based Service
Integration of Product, Ad, & Commerce
Collection of Customer Behavior Data & VOC
Automation of Offline Business Process
Marketing with Digital Content for the Offline
Sharing of Offline Activities
Providing Benefit to the offline in-person visit
Benple.com

14. Prospect of “the Button” Use by Railroad & Subway
- A Representative Business Model for 4IR Age
Internet of Things(4IR)
for Offline (Railroad/Construction/ 1IR)
with Broadcasting company(2IR)

15. “Check-In” Buttons at Home
Prospect of “the Button” Use by National Health Insurance Service
“Check-In” Buttons at Home
When welfare services start/end, the Button will be pushed.
Guaranteeing real world contact
between elderly persons/patients & servicepersons

16. Benefit for People Making Real World Media by
Connection between human and online content
Revenue from search results or content matched
Connection between Humans
Revenue from Timelines used by businesses
Connection between human and Things/Place
Revenue from micro-context services
Human
Things

17. SmartConnected Mobile Government
A Vision & Prospect for
SmartConnected Mobile Government
Buttons will be the bots of the real world.
People’s smart devices(e.g. phones) will interact with the buttons.
The buttons, cooperating with people’s smart device and business/government’s cloud services & mobile apps, will provide information, services, and benefit to people, businesses, and governments.
Welcome to
!!!

18. Kyoung Jun Lee is a professor of Management Information Systems at the Business School at Kyung Hee University in Seoul, South Korea.
He is a member of the Government 3.0 Committee and holds the position of Information Sharing and Collaboration Committee Chair. He has been also working as a head of IoT/IoE Division of the public-private partnership for e-Government. Dr. Lee is a Korean government member of the Strategic Committee for Fourth Industrial Revolution. He is currently the president of the Korea Intelligent Information Systems Society (2017) and the Director of the International Centre for Electronic Commerce ( and Humanitas Big Data Research Centre. He founded Benple Inc., the Button Internet company, and Allwinware Inc., a patented group auction company, and serves as the CEO of Benple and as an executive officer of Allwinware.
He graduated with a B.S. (1990), M.S. (1992), and Ph.D. (1995) in Management Science from the Korea Advanced Institute of Science and Technology (KAIST). He also completed a M.S. and Ph.D. course in Public Administration at Seoul National University in He won the Innovative Applications of Artificial Intelligence Awards in 1995 and 1997 from the Association for Advancement of Artificial Intelligence (AAAI), and served as a visiting scientist and professor at Carnegie Mellon University ( ), the Massachusetts Institute of Technology (2009), and the University of California at Berkeley (2010).