2. Content Inspiralia Why choose us? Proposal Preparation
H2020: SME Instrument and FTI
Questions

3. Inspiralia

4. An international and multidisciplinary team
Inspiralia
Inspiralia is a New Product Development Company. Its creation goes back to 1946 by the Government of Winston Churchill.
Our mission is to develop new products for our clients to improve their sustainability and benefit Society.
Each of our projects is approached through our global 360˚ Service taking into account all important aspects for a successful New Product Development (NPD).
From idea to product launch, with the best technical and market assessment.
An international and multidisciplinary team
oriented to results.
Years of experience developing successful products in our technical facilities.
Access to public and private funding sources through strategic partnerships.
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5. Staff growth since 2005 and distribution of team based on 2015 roles.
The Team
20 Nationalities
112 People
53% Women
47% Men
10 Languages
31% PhDs
10 % Management Services
30,3 % Market specialists
37,5% Innovation Consultants
22 % Technologist and engineers
Staff growth since 2005 and distribution of team based on 2015 roles.
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6. Our markets 2015 Revenue from different countries
FOOD AND AGRICULTURAL TECHNOLOGIES.
BUILDING AND CONSTRUCTION.
INDUSTRIAL PROCESSES.
TRANSPORT AND INFRASTRUCTURE.
2015 Revenue from
different countries
Technologies for accurate centralized and decentralized diagnostics.
Novel approaches to Surgery procedures.
Strategies for minimizing R&D Expenditure.
ICT solutions for emerging remote monitoring and telemedicine fields.
Energy efficiency.
Energy generation.
Energy storage.
Green and more efficient transport.
Commercial presentation © Inspiralia 2016

7. 2. Why choose us?

8. Why choose us? Profitability and win-win
All our work and efforts are focused on your results.
Experience and track record
10 years working in New Product Development with more than 1500 customers worldwide.
Leadership in funding
Our solid working methodology has given many customers the access to funding for their respective projects.
In house laboratories and market experts
Meet our talented staff and profit from the expertise and technical facilities that makes our New Product Development service unique.
Global approach
Our international partner network gives you access to global markets and best practices.
Client references
Our clients are our best ambassadors. Please read for yourself what they
have to say.
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9. Product Development: Our technical expertise
Our expert team is comprised of designers, engineers, mathematicians, and scientists with hands on experience accustomed to working in both our laboratories and at the premises of the client. We are eminently practical and market focused.
We are skilled at matching market and technical due diligence to devise product technical and cost specifications that take into account practical realities.
Industrial design.
Computational simulation.
Electronic development.
Software development.
Material development.
Chemical engineering.
Prototyping and testing.
Commercial presentation © Inspiralia 2016

10. Project Management Our services include:
Scope
Time
Cost
Quality
Throughout all stages of your project we oversee the Project Management, which includes caring about the project budget, the coordination and general direction over the project execution, as well as recordkeeping, filing and coordination of technical, administrative and legal documentation of the project.
Our services include:
Timely submission of your project proposals.
Contract negotiations in Phase 1 and Phase 2.
Control of Phase 2 project progress (schedule, work-plan, deliverables, contractual documents).
Management of the communication tool with the EC: Participant Portal (partners’ information, periodic reports, submissions).
Management consulting (good practices, communications with EC).
Financial management (proprietary tools):
Costs justifications and financial statements.
Budget follow-up.
Disbursements.
Support for the preparation of Contract Amendments (except partner replacement).
Financial and administrative reporting.
Areas that can be contracted additionally within Project Management are:
Technical coordination;
Partners replacement and;
Support for dissemination and exploitation actions.
In case of interest, please request more information.
Commercial presentation © Inspiralia 2016

11. Research Facilities OUR LABORATORIES
Inspiralia has the facilities required to deliver New Product Development to our clients.
We have three laboratories with specialized focus in different areas of technical expertise.
Madrid 
Simulation and Software
Cantoblanco 
Materials laboratory
Logroño 
Electronics laboratory
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12. 3. PROPOSAL PREPARATION

13. Proposal Preparation Our services include:
A dedicated team of experts will develop your proposal following our success proven procedure
Our services include:
Commitment to a writing work calendar with the company with three key dates: 3 to 6 hour kick off meeting, first draft, second draft and final draft
Going into depth about the product, technology or service idea
Development of a commercial product strategy (key competitive analysis, unique selling point, target markets, penetration, growth, margins inter alia)
Revise, amend and improve the business plan of the company, including when necessary the creation of a business canvas, SWOT matrix and risks analysis (technical and commercial). Where relevant, produce return on investment and initial rate of return calculations.
Support for the identification and involvement of key partners for the project if necessary
Definition of concrete, measurable, realistic and relevant objectives for the project commensurate with the needs of the company and the European Commission criteria
Create convincing arguments for the European dimension, the need and significant impact for the proposed technology
Mock evaluation of the proposal prior to submission followed by necessary amendments
Competitive analysis and identification of potential market barriers
Development of a work plan
Takeover of all paperwork related to the application (PIC, Form A, etc.)
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14. Partners and Collaborators
The challenges that our clients are facing become increasingly complex and our relationships with these corporations allow us to deliver better services and to focus on our core competencies.
We call “partners” to those key organizations or companies working in concert with us to achieve a common goal or to improve performance. Typically, are formal arrangements for a specific project to achieve a strategic objective or deliver a specific program or service.
We call “collaborators” to those organizations or institutions who cooperate with us to support a particular activity or who cooperate on an intermittent basis when short-term goals are aligned or are the same. 
And many others!
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15. H2020:
SME Instrument and FTI

16. Close-to- market activities
Horizon 2020
Excellent Science
Industrial Leadership
Societal Challenges
2014 to 2020
3 core Pillars
Close-to- market activities
almost
€80 billion funding
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17. Financial support from the EC
Type of funding
Research and Innovation Actions
Research and Innovation Actions 100%
Innovation Actions 70%
(100% for public entities)
Academic research
Product idea
Prototype
First test product
Commercial end product
TRL9
TRL8
TRL7
TRL6
TRL5
TRL4
TRL3
TRL2
TRL1
Instrument
Fast Track To Innovation
SME Instrument
Thematic Priorities
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18. H2020 for SME’s Project Phase 1 FEASIBILITY 3-6 months 50k€
PRODUCT
12-24 months
0.5M€ - 2.5M€
Project Phase 3
MARKET
No funding
Proposal Phase 1
(10 pages)
Proposal Phase 2
(30 pages)
Direct application is possible
Feasibility Study: Execution Phase 1.
Non-refundable grant of € 50,000, 6 months.
in order to explore the technical and financial feasibility as well as commercial potential of your business idea over a period of maximum
At Inspiralia we provide you with all the complementary expertise that you might need to prove the viability of your concept as well as access to key partners.
If your company has already performed a Feasibility Study, you can access directly to Phase 2, without the prior step.
Product Development: Execution Phase 2. Only the best ground-breaking business ideas receive further non-refundable grants in the order of € 0,5 to 2,5 million (in some cases to €5M) for close-to-market innovation activities (demonstration, testing, prototypes, pilot actions, scale-up or miniaturisation, design and market implementation) over a project run of 1 to 2 years. 70% of eligible direct costs are funded (in some cases a 100%). For indirect costs, an additional 25% of direct eligible costs is paid via a flat rate.
To assure compliance with the directives of the funding agency and to enable a smooth project run within the budget and time frame, we provide you with a robust Project Management procedure throughout all development stages. To lower the bureaucratic burden, we take over all administrative matters.
We put our technical facilities, laboratories, testing sites, technologists and product designers at your disposal to develop ground-breaking products that your customers will love.
Market Launch. Execution Phase 3. No direct funding is available in this phase however access to private capital and pro-innovation environments is facilitated. An EU quality label is awarded.
At Inspiralia we have created an extensive network of private capital sponsors of all kinds that we give you access to along with potential manufacturing partners and supply chain associates.
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19. SME instrument in brief
Accelerator for market introduction of promising technological or non-technological innovations.
Aims to provide funding to bridge the gap between research and commercialization.
Single company applications are possible & encouraged.
TRL 6 (model or prototype demonstration in a relevant environment), with the exception in the Health call.
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20. Your next opportunity 2016 2017 24/2/2016 3/5/2016 7/09/2016 9/11/2016
*Dates are subject to changes by the EC.
Your Business Opportunity
2016
Cut-off Phase 2
3/2/2016
14/4/2016
Cut-off Phase 1
24/2/2016
3/5/2016
15/06/2016
13/10/2016
7/09/2016
9/11/2016
*Dates are subject to changes by the EC.
Your Business Opportunity
2017
Cut-off Phase 2
18/1/2017
06/4/2017
Cut-off Phase 1
15/2/2017
3/5/2017
01/06/2017
18/10/2017
6/09/2017
8/11/2017
Commercial presentation © Inspiralia 2016

21. SME instrument: Topics 2016 vs. budget
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22. Our 360˚ Service for SMEs START SUBMISSION PH1 FEASIBILITY STUDY
1-2 MONTHS
2-3 M
3 M
3-5 M
18-24 M
Phase 1 Proposal Preparation
Evaluation and Negotiation
50K€
Evaluation and Negotiation
2M€
FS + Phase 2 Proposal Preparation
START
SUBMISSION
PH1
FEASIBILITY STUDY
SUBMISSION
PH2
PROJECT STARTS
( June)
9-13 MONTHS
18-24 MONTHS
Commercial presentation © Inspiralia 2016

23. Stages, activities and deliverables Phase 1
Stages, activities and deliverables to submit your Phase 1 proposal to the European Commission for H2020 SME.
* USP= Unique Selling point; IPR= Intellectual Property Rights; SWOT= Canvas for Strengths, Weaknesses,
Opportunities and Threats; ROI= Return of Investment; PIC= Participant Identification Code; IRR= Internal Rate of Return.
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24. 96 phases 1 funded SUN4GREEN Venda Natu-HAFT
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25. 96 Our figures make the difference 50 20 16 50 Ph1 in Italy
2 Ph1 in Slovakia
1 Ph1 in Lithuania
20 Ph1 in Spain
1 Ph1 In Germany
1 Ph1 in Sweden
16 Ph1 in Israel
1 Ph1 in Austria 1
1 Ph1 in UK
2 Ph1 in France
1 Ph1 in Finland 50 20 16
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26. Our figures make the difference
PHASE 1 SUCCESS FIGURES
30% First Submission
50% Second Submission
80% Third Submission
90% Fourth Submission
30% Start-ups
40% Micro SMEs
30% SMEs
Commercial presentation © Inspiralia 2016

27. 22 Our figures make the difference 3 9 6 2 9 Ph2 in Italy
3 Ph2 in France
1 Ph2 in Austria
6 Ph2 in Spain
2 Ph2 in Israel
1 Ph2 in Slovenia 2
Commercial presentation © Inspiralia 2016

28. Our figures make the difference
PHASE 2 SUCCESS FIGURES
20% First Submission
30% Second Submission
40% Third Submission
50% Fourth Submission
30% Start-ups+SME
40% Micro SMEs+SME
30% single SMEs
Commercial presentation © Inspiralia 2016

29. Proposals won by Inspiralia 2014-2015 (Ph 1)
96 phases 1 funded
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30. Proposals won by Inspiralia 2014-2015 (Ph 1)
Commercial presentation © Inspiralia 2016

31. Proposals won by Inspiralia 2014-2015 (Ph 1)
Commercial presentation © Inspiralia 2016

32. Proposals won by Inspiralia 2014-2015 (Ph 1)
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33. Proposals won by Inspiralia 2014-2015 (Ph 1)
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34. Proposals won by Inspiralia 2014-2015 (Ph 1)
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35. Stages, activities and deliverables Phase 2
Feasibility Study development and Phase 2 proposal preparation.
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36. Proposals won by Inspiralia 2014-2015 (Ph 2)
22 Phases 2 funded
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37. Proposals won by Inspiralia 2014-2015 (Ph 2)
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38. Keys to Success: a convincing business
Market
Technical solution
International strategy of leading SME
Company's potential to achieve the envisaged results and to grow
Excellence in innovation
Unique Selling Position & commercialization potential as well as economic impact
+ EU added value
why EU not national funding?
Commercial presentation © Inspiralia 2016

39. Companies in the SME Instrument
We are looking for Leaders in their markets:
Innovative SMEs, capable of developing the proposed innovation and take it to the market
Commercial presentation © Inspiralia 2016

40. VALIDATION meeting Proposal Preparation STEP 1 Phase 1 Phase 2 direct
IDEA
IDEA
IDEA
Phase 2 direct
IDEA
IDEA
STEP 1
IDEA
VALIDATION meeting
IDEA
FTI
IDEA
IDEA
Is it Innovative?
Is there a market for it?
IDEA
Is the market reachable?
other
IDEA
Is your company eligible?
Commercial presentation © Inspiralia 2016

41. VALIDATION ppt Proposal Preparation STEP 2 EXCELLENCE IMPACT What is …
The need ?
The problem ?
The opportunity ?
The solution ?
Why your technology is…
Innovative?
Unique?
Reliable?
IMPACT
Do you know your market?
Size?
Typology?
Channels?
And your sales?
Who?
Through whom?
How?
IMPLEMENTATION
Who is in your team?
Who do you know?
Who do you need?
How are you completing all the tasks to get to market?
Commercial presentation © Inspiralia 2016

42. AGREEMENT WRITING SUBMISSION Proposal Preparation STEP 3 STEP 4 STEP 5
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43. Fast Track to Innovation
Are you on the brink of delivering market-mature innovation?
Is your business-driven innovation bound to give Europe’s industry a boost by triggering value creation that will make Europe more competitive?
Are you convinced that your innovation project will stand out of the crowd and deserve EU support to unlock its full commercial potential?
Are you willing to close the innovation cycle by forming a team of minimum 3, maximum 5 international partners in order to finish the job and head straight to the market?
Commercial presentation © Inspiralia 2016

44. Fast Track to Innovation
Non-dilutive funding for close-to- market innovation activities
Bottom-up approach provides thematic openness
Open to all innovation actors
Consortia of 3-5 legal entities
Funding range per project EUR 1-3 million
Technology Readiness Level (TRL) 6 is required
4 dates to remember: 1/12/2015; 15/03/2016; 01/6/2016 Y 25/10/2016.
Commercial presentation © Inspiralia 2016

45. Fast Track to Innovation
The only fully bottom-up measure in Horizon 2020 promoting close-to-the-market innovation activities that is open to all types of participants.
MARKET
TRL 6
FTI Project
What VALUE do you receive as a client?
Business Case Design
Partner Search
Proposal Preparation and Submission
Project Management
Product Development
Growth- creation of strategic financial alliances.
Creation of strategic alliances and partnerships for market uptake
€200 million budget for
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46. (thank you for your attention)
takk fyrir athyglina
(thank you for your attention)
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47. QUESTIONS
??????
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48. Contact Contact Person at Inspiralia: Mail: Phone: Other: Pilar Cócera
Phone:
Other: