1. The following Pitch Deck aims to help you sell Facebook Paid Ads to your clients.
REMINDER:
Get statistics and talking points on Facebook Paid Ads to help you make presentations for your prospect clients. Use the entire deck as it is and brand it with your logo and company theme. Or mash it up with your existing presentation for a cohesive and customized touch.

2. FACEBOOK PAID ADS
END-CLIENT
LOGO
RESELLER PARTNER LOGO

3. WHAT IS FACEBOOK PAID ADS?
Facebook Paid Ads are hyper-targeted advertisements that takes advantage of Facebook’s unmatched user data and profiling.
Facebook Paid Ads allows businesses to:
Connect to the right audience based on Age, Gender, Location and Interest
Expand existing market and reach to new audience
Facebook Paid Advertising
What It Is
Why It Matters
How It Works
Use Cases

4. DATAPOINTS
Facebook Paid Advertising
Facebook has over 1.49 Billion Monthly Active Users Worldwide
What this means for end-clients: Statistically Facebook has a very huge user base which is a huge opportunity for businesses.
What It Is
Why It Matters
How It Works
Use Cases

5. Facebook Paid Advertising
DATAPOINTS
Facebook has over 968 million daily active users on average for June 2015.
Facebook has 844 million mobile daily active users on average for June 2015
Facebook Paid Advertising
What this means for end-clients: Facebook is here to stay with its growing and consistently active users.
What It Is
Why It Matters
How It Works
Use Cases

6. HOW FACEBOOK PAID ADS WORK
Set the Marketing Goal
Identify the Audience
Develop the Assets
Monitor the Campaign
SET THE MARKETING GOAL Understand why you want to run a Facebook campaign IDENTIFY THE AUDIENCE Know who you want to reach on Facebook DEVELOP THE ASSETS Think about what message you want to convey MONITOR THE CAMPAIGN Measure the effectiveness of your campaign then optimize.
Facebook Paid Advertising
What It Is
Why It Matters
How It Works
Use Cases

7. HOW FACEBOOK PAID ADS WORK
Set the Marketing Goal
Identify the Audience
Develop the Assets
Monitor the Campaign
SET THE MARKETING GOALS
What do you want to achieve?
Page Likes – Connect with all the people who matter to your business.
Page Post Engagement – Stimulate post likes, comments and shares.
Clicks to Websites – Drive traffic to specific pages of your website.
Website Conversion – Boost goal completions such as sign ups and purchases.
Local Awareness – Reach people near your business.
Offer Claims – Promote discounts and deals in your store.
Video Views – Tell your stories using a video.
Facebook Paid Advertising
What It Is
Why It Matters
How It Works
Use Cases

8. HOW FACEBOOK PAID ADS WORK
Set the Marketing Goal
Identify the Audience
Develop the Assets
Monitor the Campaign
IDENTIFY THE TARGET AUDIENCE
Who do you want to reach?
Users who match your target market demographic
Users who are within your business location
Users who are similar your existing customers
Users whose interests are relevant to your business
Facebook Paid Advertising
What It Is
Why It Matters
How It Works
Use Cases

9. HOW FACEBOOK PAID ADS WORK
MOBILE FEED
Set the Marketing Goal
Identify the Audience
Develop the Assets
Monitor the Campaign
DEVELOP THE ASSETS
DESKTOP FEED
Facebook Paid Advertising
RIGHT SIDEBAR
What It Is
Why It Matters
How It Works
Use Cases

10. HOW FACEBOOK PAID ADS WORK
Set the Marketing Goal
Identify the Audience
Develop the Assets
Monitor the Campaign
MONITOR THE CAMPAIGN
Audience Reports – Provide data about the target audience to facilitate content development.
Placement Reports – Breaks down performance by placement and device to help in campaign optimization.
Facebook Paid Advertising
What It Is
Why It Matters
How It Works
Use Cases

11. FACEBOOK PAID ADS vs ADWORDS PPC
Facebook Paid Advertising
Google Adwords Advertising
Targeting Options
Target audience based on Age, Gender, Geo-Location and Interest.
Target audience based on Geo-Location, context and search intent.
Audience Profiling
Audience profile is based on who they are and what they like.
Audience profile is based on what they are searching for at the moment.
Ad Quality
Quality leverages on social proof and word of mouth.
Quality depends on relevance of search queries to ad copies and landing pages.
Creative Assets
Capture audience through rich media, aesthetics and human interest stories.
Attract audience through clever ad copies, optimized landing pages and relevance to search terms.
Marketing Goal
Works best for building awareness and generating buzz.
Works best for converting researchers with high buying intent.
Facebook Paid Advertising
What It Is
Why It Matters
How It Works
Use Cases

12. WHO CAN BENEFIT FROM FACEBOOK PAID ADS?
Businesses that aim to:
Grow its community and transition from its Personal Profile to a Business Page
Reach new audience and expand network
Connect with target market through creatives that resonate their brand values
Rejuvenate, reinvent and reintroduce their brands
Re-engage with previous customers
Generate recurring traffic to website
Hyper-target a certain demographic within a location
Facebook Paid Advertising
What It Is
Why It Matters
How It Works
Use Cases

13. Facebook Paid Advertising
TAKEAWAYS
Facebook user base is an opportunity for any business
Facebook Paid Ads can help businesses meet specific marketing needs
Facebook Paid Ads hyper-target the right audience within a location based on demographics and interests.
Facebook Paid Advertising

14. THANK YOU.
If you have any questions or would need assistance, you may contact: Account Manager Name Account Manager
END-CLIENT
LOGO
RESELLER PARTNER LOGO