1. WP7 - Dissemination of Results & Exploitation
T7.1- INERTIA Exploitation Plan & Policy
T7.3- INERTIA Web Portal - Dissemination Channels & Promotional Material
T7.4- INERTIA Dissemination Activities
ENG / Hypertech S.A.

2. Task overview Task 7.1 - INERTIA Exploitation Plan & Policy (M24, M36)
Defining an exploitation strategy
Identifying exploitation activities to undertake
Describing how partners will exploit the project’s results
Allocating work and responsibilities to each committed partner
Delivering the Final Report for the use and dissemination of foreground and mandates for standardization (Deliverable D7.3)

3. T7.1 at a glance Resources and deliverable Total effort: 13 13
Tasks
Duration
Leader
CERTH
ENG
TECNALIA
CNet
INDESIT
ALMENDE
TUK
HYPERTECH
PPC
ENELSI
Total
T7.1- INERTIA Exploitation Plan & Policy
M24- M34 1 3
0.5  1 2 
0,5 
1.5  2 13

4. T7.1: Exploitation strategy: Main Topics
Definition of the value proposition
Identification of the INERTIA tangible and intangible results
Business Idea definition in terms of products & services (e.g. Integrated solution, individual components …)
Market Analysis
Understanding markets needs, opportunities and business challenges involved
Identifying target exploitation groups (potential customers)
Defining the INERTIA positioning
Exploitation Strategy Definition
Overall strategy: INERTIA Business Model
Pricing policy, start-up and marketing activities
Partner Relationships and Consortium agreement (IPR Management)
Individual Exploitation Strategy
Exploitation activities pursued individually by each partner

5. Activity Planning Overall planning Interim version
Interim version, available before the 2nd review
Final version available on M36
Interim version
M18 ToC of Interim version and partners assignments
M19 Contributions received by involved partners
M20 Preliminary interim version to be internally reviewed
M21 Pre-Final version
M24 Final version of the Interim version finalized

6. T7.1-Partners contributions on M19
Exploitation framework
IPR management
Assets identification and Preliminary Analysis
Identification of the whole INERTIA project results and how they will be supplied as a commercial solution
Tangible and Intangible results
INERTIA Commercial solution as a whole or per single component
Preliminary Market Analysis
Identification of potential markets and target users
Individual Exploitation Strategy
Definition of exploitation activities pursued individually by each partner

7. Dissemination Channels & Promotional Material
INERTIA Portal & Social Media Presence (M13, M16)
INERTIA Portal Update with latest events Continuous
Social Media Presence Set Off Continuous
Promotional Material (M13, M16)
Dissemination Material (leaflets, signs) for the pilot areas M13
International Press Release providing 1st year results M13
3rd Project e-Newsletter M18

8. Dissemination Activities
… to Dissemination Activities
Continuous update of the website and social media channels (-M36)
Continuous update on the promotional material (- M36)
Dissemination to the Pilot Area End Users with relevant material (based on the Dissemination Plan) :
Workshop for the dissemination of INERTIA project in CERTH premises
INERTIA Project Leaflets for the pilot occupants
Enrichment of the Contact List and the relevant synergies of INERTIA project
Draft Version of the D7.2 Circulated (M17)

9. 1st Year Activities Based on the DoW
Number of publications, number of workshops organized by the consortium and audience size, number of conferences attended, number of leaflets and newsletters, website/ - to disseminate project concept, vision and innovation – to spread out the outcomes and achievements of the project to all interest groups
Web site of INERTIA available and working (Month 3)
Project dissemination material available (posters, leaflets) as defined in WP7
At least 2 presentations of the project objectives and results (conferences, workshops, etc)
Number of INERTIA-related publications and presentations accepted for publication in proceedings and conferences (indicator of acceptance by the scientific and engineering community)
INERTIA project in Smart grids era – Integrated solution for real life implementation, ATP Journal, 10/2013, Marek Skokan, Peter Kostelník, Tomáš Sabol, Marián Mach., in Slovak (Original title: “Inteligentná rozvodná sieť, projekt INERTIA – riešenie a príklad použitia”)
A Portable and Scalable Agent Platform Enabling Interoperability in Distributed MAS, AAMAS 2014
Delivery of an effective, pragmatic and viable business & exploitation plan for project results uptake and commercialization potential
INERTIA draft dissemination exploitation strategy and decisions
Extra: Synergies with other EU projects :
Adapt4EE, Cassandra Project
HYPERTECH has already provide the INERTIA framework review
CNET-ALMENDE to check the presentation of Middleware, Eve taking into account their role in INERTIA
TUK also to examine this aspect.

10. 2nd Year Activities Based on the Dissemination Plan
Number of Scientific Publications and Presentations
At least 4 INERTIA-related scientific publications
At least 4 presentations about INERTIA project
Liaison and Participation in Fora &Thematic Events
Establish contacts with EEB DATA MODELS COLLABORATION SPACE which will be used as a dissemination channel regarding the achievements of the INERTIA (Responsible Partner: CERTH?)
Set contacts with PRIME Alliance, which is focused on the development of innovative technologies for the “Smart Grid” (Responsible Partner: TECNALIA ?)
Set first contacts with 2 additional European projects (Responsible Partner:??)
Participation in at least 2 international thematic events
Participation in at least 1 national event per partner country
INERTIA Workshops
These workshops will be delivered as part of the project meeting.
INERTIA Demonstrations
At least 2 specialized demonstration activities at thematic events
At least 1 larger demonstration/exhibition at a general ICT event
Promotional Content and Dissemination Material
Posting and publishing of at least 2 Newsletters issues
At least 1 article about the project, on a professionals-oriented magazine
HYPERTECH has already provide the INERTIA framework review
CNET-ALMENDE to check the presentation of Middleware, Eve taking into account their role in INERTIA
TUK also to examine this aspect.

11. Indicative List for Publication of project results
ICAT International Conference on Advanced Technology & Sciences
Full Paper submissions: 31 March 2014
Turkey from Tuesday 12 August to Friday 15 August, 2014
International Workshop on Demand Response (Wattalyst Project)
Paper submission: March 10, 2014
June 10, 2014 – Cambridge, UK
Behave Conference 2014 (
HYPERTECH will provide the User Profiling Results
 3-4 September 2014
IEEE ISGT Europe 2014 in Istanbul 
Full Paper submissions: April 1, 2014
Turkey from October 12-15, 2014
5th International Conference on Smart Grid Communications (SmartGridComm 2014)
Paper submission deadline: April 20, 2014
Venice, 3-4 November 2014

12. WP 7 - Questions
Questions??
Thank You !!!