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DIGITAL MARKETING.

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Presentation on theme: "DIGITAL MARKETING."— Presentation transcript:

1 DIGITAL MARKETING

2 About PACE™ PACE™ (Professional Academy for Corporate Excellence) is a leading training organisation that offers a whole range of training solutions (IT & non-IT) to individuals, colleges, as well as companies. At PACE™ we offer Digital Marketing certification courses which are internationally and b-school accredited (recognized by UGC & AICTE). We are a NMIMS (Narsee Monjee Institute of Management Studies) partner and offer NMIMS digital marketing Certification program as well. PACE™

3 What is Digital Marketing?
One course that is generating a lot of interest in the market right now is Digital Marketing. So, what is digital marketing and why is it so important? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. People are consuming more and more digital content daily – on mobile phones, laptops, desktop computers at work, and more – and companies have recognised this and are adapting their marketing strategies accordingly. Before we look at the benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present: Websites and SEO content Blogs, Volgs (YouTube) Internet banner ads Online video content Pay-per-click (PPC) advertising marketing Social media marketing (Facebook, Twitter, LinkedIn, etc.) Mobile marketing (SMS, MMS, etc.) PACE™

4 Why is Digital Marketing becoming so popular?
Digital marketing is soaring in popularity because it is not only a rapidly growing force in the current marketing playing field but it is set to be the future of marketing in general. It also seems likely that digital media will soon replace more traditional forms altogether. There’s no denying it - the world is rapidly shifting from analogue to digital. Firstly, digital marketing is infinitely more affordable than traditional offline marketing methods. An or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience. But perhaps the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one. Further, here are 10 reasons why Digital Marketing is good for any business: It levels the Online Playing Field  Is More Cost-Effective than Traditional Marketing Delivers Conversion and helps Generate Better Revenues  Facilitates Interaction with Targeted Audiences  It caters to the Mobile Consumer  Builds Brand Reputation  Provides better ROI for Your Marketing Investments  Entices People to Take Favourable Action  Digital Marketing Makes You Ready for the Internet of Things  Ensures Business Survival Online PACE™

5 Why should I do a Digital Marketing Course?
Job opportunities: There are many jobs available in this domain and it is not surprising why. All the largest companies in the world use some form of Digital Marketing and this creates a huge job opportunity for prospective students. Take Google for example. It IS the future: The digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later. This means there will always be a huge demand for digital marketing. Suitable for everyone: Unlike most IT courses, this course is suitable for anyone, regardless of their educational background. Whether you are a postgrad, undergrad or +12, whether you studied Science, Commerce or Arts, there is equal opportunity for everyone. Work from home opportunities: Perhaps the best pull of Digital Marketing is that you can work from home. If you are good with the subject, you will have ample opportunities to work from anywhere that you like and this is a very attractive feature of Digital Marketing. PACE™

6 Why PACE™ for the Digital Marketing course?
UGC & AICTE Certification: We are a NMIMS (Narsee Monjee Institute of Management Studies) partner and offer NMIMS digital marketing Certification program as well. Industry connect: At PACE™ we are renowned for our recruitment consulting expertise. We have very strong industry connects and this means that at PACE™ you will find the right opportunity waiting for you. We provide free of cost job assistance to the students who pursue the Digital Marketing course. The corporate exposure that you will get with us is unparalleled. Course structure: The PACE™ Digital Marketing course has been designed by a panel of experts who have a strong professional and academic track record in the field. Furthermore, our curriculum is approved by the biggest names in the digital marketing industry. The course is divided into three modules: SEO, SEM and SMM. You will find more information regarding the topics covered in each of these modules in the section below. Faculty: All our faculties have real time experience. This means that apart from covering all the topics in theory, the students will be introduced to key concepts on how to apply their learning in a practical, real-world environment. Live Projects: At PACE™ we take up live consulting projects on SEO, SEM and SMM from SME and MNC companies. This gives the students a wonderful opportunity to dedicate their time to learn practical skills which they can apply in a real-world environment. Incubation support: We are proud of start-ups and support them wholeheartedly. Many of our Digital Marketing students come to us entrepreneurial ambition like starting a blog, YouTube channel or even a consulting practice. We provide such students start-up support. Overall experience: Customer experience is a core value at PACE™. We believe that our students are at the heart of everything we do. We offer not only Digital Marketing classes but a whole range of other courses as well. This makes for a very healthy study environment for students. Study mode: Both Online as well as Offline options are available. Infrastructure: At our institute, we have hi-tech facilities and labs which creates a conducive, positive and dynamic working environment for the Digital Marketing course. FREE Business English Course: At PACE™ we offer the best English language course available anywhere in the market. All the Digital Marketing students can choose to do our Business English course free of cost. This course will not only help you become a more efficient digital marketer but also polish your communication skills. PACE™

7 Who should attend? Eligibility Criteria
Marketing Managers or Directors Brand Managers Sales Managers or Directors Public Relations (PR) Professionals Business Development Managers and Directors Senior Operations Managers and Directors Senior Executives Business Owners Entrepreneurs Job seekers Work from home candidates Web designers Bloggers YouTubers Students Senior citizens (special discount) Eligibility Criteria There is no eligibility criteria for this course. However, participants are expected to have a working knowledge of computers. PACE™

8 CONTENT MODULE 1: Technical Introduction (Html & Word press)
MODULE 2: SEO (On page & Off page) MODULE 3: Google Webmaster Tools MODULE 4: SMO (social media optimization) (Facebook, Twitter, Pintrest, Linkedin, Stumbleupon) MODULE 5: SMM(Social Media Marketing) MODULE 6: SEM(Search Engine Marketing) (Google, Yahoo, Bing) MODULE 7: Marketing MODULE 8: Mobile Marketing MODULE 9: Video Marketing MODULE 10: ORM (Online Reputation Management) MODULE 11: Google Analytics MODULE 12: Google Adsense MODULE 13: Content Marketing MODULE 14: Affiliate Marketing/ Digital Entrepreneurship Complimentary Topics : 1. CV preparation & Guidance 2. Business English & Communication Skills PACE™

9 MODULE 1: Technical Introduction
Introduction to Digital Marketing  Traditional Marketing Vs Digital Marketing Emergence of Digital Marketing Impact of Digital Technologies, Social Media & Analytics in Marketing Importance of Digital Marketing in lead generation B2C Marketing B2B Marketing Website Planning & Content Strategy Introduction to Websites Html Bascis for Seo Domain registration Website Hosting Basics Types of Websites Dynamic Website Portals WordPress Blogger Plug-in & Widget Customization Content  Planning & Structure Content Strategy in Websites Importance of Blog in Content marketing Importance of Case Studies PACE™

10 MODULE 2: SEO SEO (Search Engine Optimization) ONPAGE : OFFPAGE:
Introduction to Search Engines Principle of Search Engine Url Structure Title Description Keywords Image Tag(alt tag) Anchor Text, Anchor Link Header Tags Content optimization Site Maps Canonicalization Google Webmaster Tools OFFPAGE: Internal Linking  Social Media Engagement Social Bookmarking Sites Forum Submission Blog Directory Submission Article Submission Question and Answer Video Submission Image Submission Infographics Submission Document Sharing Google Business Maps GOOGLE  ALGORITHMS Panda  Hummingbird Penguin Mobilegeddon Google Sandbox PACE™

11 MODULE 3: WEBMASTER TOOLS
Google Dashboard Search Appearance (a) Structured Data (b) Rich Cards (c) Data Highlighter (d) Html Improvements (e) Accelerated Mobile Pages Search Traffic Google Index Crawlers Security Issues

12 MODULE 4: SMO SMO(Social Media Optimization) Social Sites
Facebook Google+ Twitter Stumble Upon Linkedin Tumbler Pinterest Reditt Social Media Strategy Facebook Optimization Google+ Optimization Twitter Optimization Linkedin Optimization

13 MODULE 5: SMM SMM (Social Media Marketing)
Introduction to Social Media History of Social Media Content Strategy in Social Media Facebook  Advertisement Twitter  Advertisement LinkedIn  Advertisement Instagram Pinterest Facebook Paid Campaigns Facebook Remarketing Twitter Paid Campaigns Twitter Remarketing PACE™

14 MODULE 6: SEM SEM (Search Engine Marketing)
Introduction to Pay Per Click Google Adwords Keyword Planner Search Network Campaign Customization of MCPC,  Daily Budget &  Ad Scheduler Ad Extensions & Customization Display Network  Campaign Interests Topics Placements Targeting Demography Video campaigns Creation of Audience lists Remarketing  PACE™

15 MODULE 7: E-mail Marketing
Introduction to   Marketing Mailchimp Creation of   Lists Creation of   Templates  Blasting  Marketing Analytics & Reports MODULE 8: Mobile & Whatsapp Marketing Mobile & Whatsapp Marketing Mobile apps Ways to do Mobile marketing Mobile Campaigns Mobile Ads Introduction to Ad Campaigns & Groups MODULE 9: Video Marketing Video Marketing Youtube Dailymotion Vimeo Video Promotions Video Ads Video Optimization PACE™

16 MODULE 11: Google Analytics
MODULE 10: ORM ORM (Online Reputation Management) Reputation Branding Promotional activities Reviews Google Mapping ORM Tools Local Listing MODULE 11: Google Analytics Google Analytics Customization Real Time Data Audience Acquisition Behavior Conversions MODULE 12: Google Adsense Google Adsense How to Create Adsense Account Creating Of Ad units Placing Of Ads Ad Colors Optimization of Ad units PACE™

17 MODULE 13: Content Marketing
Online Events How to create webinars Audio Sharing Infographics MODULE 14: Affiliate Marketing Affiliate Marketing Click bank Amazon Flipkart V commissions How to promote affiliate products PACE™

18 What will I get after completing the course?
Valid certifications Google Adwords Google Analytics Facebook Blueprint Certification NMIMS Certification in Digital Marketing (optional) Live projects Free Business English course (optional) Internship Placement assistance PACE™

19 Contact Us Office: +91 40 – 6688 8881/2/5
Website: Address: 603, HMDA Maitrivanam, Ameerpet Hyderabad – , IN Location: PACE™


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