1. DIGITAL MARKETING

2. About PACE™
PACE™ (Professional Academy for Corporate Excellence) is a leading training organisation that offers a whole range of training solutions (IT & non-IT) to individuals, colleges, as well as companies. At PACE™ we offer Digital Marketing certification courses which are internationally and b-school accredited (recognized by UGC & AICTE). We are a NMIMS (Narsee Monjee Institute of Management Studies) partner and offer NMIMS digital marketing Certification program as well.
PACE™

3. What is Digital Marketing?
One course that is generating a lot of interest in the market right now is Digital Marketing. So, what is digital marketing and why is it so important? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. People are consuming more and more digital content daily – on mobile phones, laptops, desktop computers at work, and more – and companies have recognised this and are adapting their marketing strategies accordingly.
Before we look at the benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present:
Websites and SEO content
Blogs, Volgs (YouTube)
Internet banner ads
Online video content
Pay-per-click (PPC) advertising
marketing
Social media marketing (Facebook, Twitter, LinkedIn, etc.)
Mobile marketing (SMS, MMS, etc.)
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4. Why is Digital Marketing becoming so popular?
Digital marketing is soaring in popularity because it is not only a rapidly growing force in the current marketing playing field but it is set to be the future of marketing in general. It also seems likely that digital media will soon replace more traditional forms altogether. There’s no denying it - the world is rapidly shifting from analogue to digital.
Firstly, digital marketing is infinitely more affordable than traditional offline marketing methods. An or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.
But perhaps the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.
Further, here are 10 reasons why Digital Marketing is good for any business:
It levels the Online Playing Field 
Is More Cost-Effective than Traditional Marketing
Delivers Conversion and helps Generate Better Revenues 
Facilitates Interaction with Targeted Audiences 
It caters to the Mobile Consumer 
Builds Brand Reputation 
Provides better ROI for Your Marketing Investments 
Entices People to Take Favourable Action 
Digital Marketing Makes You Ready for the Internet of Things 
Ensures Business Survival Online
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5. Why should I do a Digital Marketing Course?
Job opportunities: There are many jobs available in this domain and it is not surprising why. All the largest companies in the world use some form of Digital Marketing and this creates a huge job opportunity for prospective students. Take Google for example.
It IS the future: The digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later. This means there will always be a huge demand for digital marketing.
Suitable for everyone: Unlike most IT courses, this course is suitable for anyone, regardless of their educational background. Whether you are a postgrad, undergrad or +12, whether you studied Science, Commerce or Arts, there is equal opportunity for everyone.
Work from home opportunities: Perhaps the best pull of Digital Marketing is that you can work from home. If you are good with the subject, you will have ample opportunities to work from anywhere that you like and this is a very attractive feature of Digital Marketing.
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6. Why PACE™ for the Digital Marketing course?
UGC & AICTE Certification: We are a NMIMS (Narsee Monjee Institute of Management Studies) partner and offer NMIMS digital marketing Certification program as well.
Industry connect: At PACE™ we are renowned for our recruitment consulting expertise. We have very strong industry connects and this means that at PACE™ you will find the right opportunity waiting for you. We provide free of cost job assistance to the students who pursue the Digital Marketing course. The corporate exposure that you will get with us is unparalleled.
Course structure: The PACE™ Digital Marketing course has been designed by a panel of experts who have a strong professional and academic track record in the field. Furthermore, our curriculum is approved by the biggest names in the digital marketing industry. The course is divided into three modules: SEO, SEM and SMM. You will find more information regarding the topics covered in each of these modules in the section below.
Faculty: All our faculties have real time experience. This means that apart from covering all the topics in theory, the students will be introduced to key concepts on how to apply their learning in a practical, real-world environment.
Live Projects: At PACE™ we take up live consulting projects on SEO, SEM and SMM from SME and MNC companies. This gives the students a wonderful opportunity to dedicate their time to learn practical skills which they can apply in a real-world environment.
Incubation support: We are proud of start-ups and support them wholeheartedly. Many of our Digital Marketing students come to us entrepreneurial ambition like starting a blog, YouTube channel or even a consulting practice. We provide such students start-up support.
Overall experience: Customer experience is a core value at PACE™. We believe that our students are at the heart of everything we do. We offer not only Digital Marketing classes but a whole range of other courses as well. This makes for a very healthy study environment for students.
Study mode: Both Online as well as Offline options are available.
Infrastructure: At our institute, we have hi-tech facilities and labs which creates a conducive, positive and dynamic working environment for the Digital Marketing course.
FREE Business English Course: At PACE™ we offer the best English language course available anywhere in the market. All the Digital Marketing students can choose to do our Business English course free of cost. This course will not only help you become a more efficient digital marketer but also polish your communication skills.
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7. Who should attend? Eligibility Criteria
Marketing Managers or Directors
Brand Managers
Sales Managers or Directors
Public Relations (PR) Professionals
Business Development Managers and Directors
Senior Operations Managers and Directors
Senior Executives
Business Owners
Entrepreneurs
Job seekers
Work from home candidates
Web designers
Bloggers
YouTubers
Students
Senior citizens (special discount)
Eligibility Criteria
There is no eligibility criteria for this course. However, participants are expected to have a working knowledge of computers.
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8. CONTENT MODULE 1: Technical Introduction (Html & Word press)
MODULE 2: SEO (On page & Off page)
MODULE 3: Google Webmaster Tools
MODULE 4: SMO (social media optimization)
(Facebook, Twitter, Pintrest, Linkedin, Stumbleupon)
MODULE 5: SMM(Social Media Marketing)
MODULE 6: SEM(Search Engine Marketing)
(Google, Yahoo, Bing)
MODULE 7: Marketing
MODULE 8: Mobile Marketing
MODULE 9: Video Marketing
MODULE 10: ORM (Online Reputation Management)
MODULE 11: Google Analytics
MODULE 12: Google Adsense
MODULE 13: Content Marketing
MODULE 14: Affiliate Marketing/ Digital Entrepreneurship
Complimentary Topics :
1. CV preparation & Guidance
2. Business English & Communication Skills
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9. MODULE 1: Technical Introduction
Introduction to Digital Marketing 
Traditional Marketing Vs Digital Marketing
Emergence of Digital Marketing
Impact of Digital Technologies, Social Media & Analytics in Marketing
Importance of Digital Marketing in lead generation
B2C Marketing
B2B Marketing
Website Planning & Content Strategy
Introduction to Websites
Html Bascis for Seo
Domain registration
Website Hosting Basics
Types of Websites
Dynamic Website
Portals
WordPress
Blogger
Plug-in & Widget Customization
Content  Planning & Structure
Content Strategy in Websites
Importance of Blog in Content marketing
Importance of Case Studies
PACE™

10. MODULE 2: SEO SEO (Search Engine Optimization) ONPAGE : OFFPAGE:
Introduction to Search Engines
Principle of Search Engine
Url Structure
Title
Description
Keywords
Image Tag(alt tag)
Anchor Text, Anchor Link
Header Tags
Content optimization
Site Maps
Canonicalization
Google Webmaster Tools
OFFPAGE:
Internal Linking 
Social Media Engagement
Social Bookmarking Sites
Forum Submission
Blog Directory Submission
Article Submission
Question and Answer
Video Submission
Image Submission
Infographics Submission
Document Sharing
Google Business Maps
GOOGLE  ALGORITHMS
Panda
 Hummingbird
Penguin
Mobilegeddon
Google Sandbox
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11. MODULE 3: WEBMASTER TOOLS
Google Dashboard
Search Appearance
(a) Structured Data
(b) Rich Cards
(c) Data Highlighter
(d) Html Improvements
(e) Accelerated Mobile Pages
Search Traffic
Google Index
Crawlers
Security Issues

12. MODULE 4: SMO SMO(Social Media Optimization) Social Sites
Facebook
Google+
Twitter
Stumble Upon
Linkedin
Tumbler
Pinterest
Reditt
Social Media Strategy
Facebook Optimization
Google+ Optimization
Twitter Optimization
Linkedin Optimization

13. MODULE 5: SMM SMM (Social Media Marketing)
Introduction to Social Media
History of Social Media
Content Strategy in Social Media
Facebook  Advertisement
Twitter  Advertisement
LinkedIn  Advertisement
Instagram
Pinterest
Facebook Paid Campaigns
Facebook Remarketing
Twitter Paid Campaigns
Twitter Remarketing
PACE™

14. MODULE 6: SEM SEM (Search Engine Marketing)
Introduction to Pay Per Click
Google Adwords
Keyword Planner
Search Network Campaign
Customization of MCPC, 
Daily Budget &  Ad Scheduler
Ad Extensions & Customization
Display Network  Campaign
Interests
Topics
Placements
Targeting Demography
Video campaigns
Creation of Audience lists
Remarketing 
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15. MODULE 7: E-mail Marketing
Introduction to   Marketing
Mailchimp
Creation of   Lists
Creation of   Templates
 Blasting
 Marketing Analytics & Reports
MODULE 8: Mobile & Whatsapp Marketing
Mobile & Whatsapp Marketing
Mobile apps
Ways to do Mobile marketing
Mobile Campaigns
Mobile Ads
Introduction to Ad Campaigns & Groups
MODULE 9: Video Marketing
Video Marketing
Youtube
Dailymotion
Vimeo
Video Promotions
Video Ads
Video Optimization
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16. MODULE 11: Google Analytics
MODULE 10: ORM
ORM (Online Reputation Management)
Reputation
Branding
Promotional activities
Reviews
Google Mapping
ORM Tools
Local Listing
MODULE 11: Google Analytics
Google Analytics
Customization
Real Time Data
Audience
Acquisition
Behavior
Conversions
MODULE 12: Google Adsense
Google Adsense
How to Create Adsense Account
Creating Of Ad units
Placing Of Ads
Ad Colors
Optimization of Ad units
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17. MODULE 13: Content Marketing
Online Events
How to create webinars
Audio Sharing
Infographics
MODULE 14: Affiliate Marketing
Affiliate Marketing
Click bank
Amazon
Flipkart
V commissions
How to promote affiliate products
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18. What will I get after completing the course?
Valid certifications
Google Adwords
Google Analytics
Facebook Blueprint Certification
NMIMS Certification in Digital Marketing (optional)
Live projects
Free Business English course (optional)
Internship
Placement assistance
PACE™

19. Contact Us Office: +91 40 – 6688 8881/2/5
Website:
Address: 603, HMDA Maitrivanam, Ameerpet
Hyderabad – , IN
Location:
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