1. Chapter 7
The Web and

2. FastPoll True/False Questions Answer A for True and B for False
1 is an example of a URL.
2 The Web uses WEP as its main protocol
3 If your browser can’t open PDF files, you can download the Adobe Reader player.
4 The Web uses cookies because HTTP is stateless.
5 [/ left] is an example of an HTML tag.
Chapter 7: The Web and

3. FastPoll True/False Questions Answer A for True and B for False
6 A Web designer who wants to create interactive pages can use scripts, Java applets, and ActiveX controls.
7 A Web crawler is type of virus that affects cookies.
8 Keyword stuffing is a technique for collecting user IDs from Web site logins.
9 Most e-commerce shopping carts use cookies to keep track of the items you are purchasing.
Chapter 7: The Web and

4. FastPoll True/False Questions Answer A for True and B for False
10 Secure connections typically begin with https.
Chapter 7: The Web and

5. Web Technology Web Basics HTML HTTP Web Browsers Cookies
Web Page Authoring
HTML Scripts
Chapter 7: The Web and

6. Question
11 The Web requires many technologies. Which one of the following statements is accurate about these technologies?
A. HTML, XHTML, DHTML, and Ajax extend basic Web scripts so that Web designers can create pages with videos and interactive questions.
B. Explorer, Safari, Firefox, and Chrome are examples of Web browsers.
C. Cookies and HTML codes are stateless Web protocols.
D. Text editors like ActiveX and Notepad can be used to create HTML documents.
Chapter 7: The Web and

7. Web Basics
The Web is a collection of document, image, video, and sound files
A Web site contains a collection of related information
Podcasts
RSS vs. Atom
Videocasting
Wiki
Web 2.0
Figure 7-1
Chapter 7: The Web and

8. Web Basics A Web server accepts requests from browsers
A Web page is the product or output of one or more Web-based files displayed in a format similar to a page in a book
A Web browser is client software that displays Web page elements and handles links between pages
Every Web page has a unique address called a URL
Figure 7-3
Chapter 7: The Web and

9. HTML
Set of specifications for creating documents that a browser can display as a Web page
Markup language
HTML tags
XHTML
DHTML
Ajax
Chapter 7: The Web and

10. HTML
Figure 7-4
Chapter 7: The Web and

11. HTTP HTTP messages flow between a browser and a Web server.
Figure 7-5
Chapter 7: The Web and

12. Web Browsers Help you access Web pages
Upgrade to new browser versions as they become available
Popular browsers:
Internet Explorer
Mozilla Firefox
Apple Safari
Google Chrome
Opera
Figure 7-7
Chapter 7: The Web and

13. Web Browsers
Helper applications extend browser’s ability to work with file formats
A plug-in is a type of helper application
A player is any helper application or plug-in that helps a browser display a particular file format
Figure 7-8
Chapter 7: The Web and

14. Cookies
Small chunk of data generated by a Web server and stored in a text file on computer’s hard disk
Fix problems caused by HTTP’s stateless protocol
Relatively safe
Your computer does not have to accept cookies
Figure 7-9
Chapter 7: The Web and

15. Web Page Authoring HTML conversion utility Online Web authoring tools
Web authoring software
Adobe Dreamweaver
Text editor
Figure 7-11
Chapter 7: The Web and

16. HTML Scripts
HTML scripts can perform specific actions or respond to specific user actions
HTML forms
Server-side script
Client-side script
Java applet
ActiveX control
Digital Certificate
Figure 7-14
Chapter 7: The Web and

17. Search Engines Search Engine Basics Formulating Searches
Citing Web-based Source Material
Chapter 7: The Web and

18. Question
12 Search engines are a key Web technology. When you use a search engine, you can be confident that:
A. Your searches will remain confidential.
B. Information accessed by a search engine is in the public domain.
C. Search engine results are totally impartial.
D. You can usually narrow a search by adding more key words.
Chapter 7: The Web and

19. Search Engine Basics
A Web search engine is a program designed to help people locate information on the Web by formulating simple keyword queries
Figure 7-16
Chapter 7: The Web and

20. Search Engine Basics
A Web crawler is a computer program that is automated to methodically visit Web sites
A search engine indexer is software that pulls keywords from a Web page and stores them in a database
A search engine’s query processor looks for your search terms in search engine’s indexed database and returns a list of relevant Web sites
Link popularity is measured by quantity and quality of links from one Web page to others
A meta keyword is entered into a header section of a Web page when it is created and is supposed to describe the page contents
Keyword stuffing
Chapter 7: The Web and

21. Formulating Searches
Most search engines work with keyword queries in which you enter one or more words, called search terms
Figure 7-21
Chapter 7: The Web and

22. Formulating Searches
A Boolean operator is a word or symbol that describes a relationship between keywords, helping you create a more focused query
Figure 7-22
Chapter 7: The Web and

23. Citing Web-Based Source Material
To copy a passage of text
from a Web page, highlight
the text, click the Edit
menu, then select Copy.
Next, switch to your own
document and use the
Paste option.
Figure 7-25
Chapter 7: The Web and

24. Citing Web-Based Source Material
Figure 7-26
Chapter 7: The Web and

25. E-commerce E-commerce Basics Online Shopping Online Auctions
Online Payment
Chapter 7: The Web and

26. Question
13 Online shoppers are justifiably worried that personal information and credit card numbers supplied in the course of an e-commerce transaction might be hijacked and used inappropriately. What technology can hackers use to hijack credit card numbers?
A. A packet sniffer
B. S-HTTP
C. HTML
D. SSL
Chapter 7: The Web and

27. E-commerce Basics
Business transactions conducted electronically over a computer network
B2C (business-to-consumer)
C2C (consumer-to-consumer)
B2B (business-to-business)
B2G (business-to-government)
Figure 7-27
Chapter 7: The Web and

28. E-commerce Basics Enhances traditional business models
Styles of online advertisements
Banner ad
Hover ad
Pop-up ad
Click-through rate
Ad-blocking software prevents ads from appearing on screens
Figure 7-28
Chapter 7: The Web and

29. Online Shopping In a typical shopping session, you connect to
an online storefront and
use navigation controls
to browse through the
merchant’s catalog. As
you browse, you can
drop items into your
electronic shopping cart.
At the checkout counter,
you enter the information
necessary to pay for the
items you selected.
Figure 7-30
Chapter 7: The Web and

30. Online Shopping
Figure 7-31
Chapter 7: The Web and

31. Shopping Carts
Figure 7-32
Chapter 7: The Web and

32. Online Auctions
An online auction is the electronic equivalent to good old-fashioned yard sales, rummage sales, and auctions
You can expect to bid on new, used, closeout, overstock, or refurbished items at an online auction
Computer software takes the place of an auctioneer
Figure 7-33
Chapter 7: The Web and

33. Online Payment
The most popular ways to make online payments include submitting your credit card number directly to a merchant and using a third-party payment service such as PayPal
Online shoppers are justifiably worried that personal information and credit card numbers supplied in the course of an e-commerce transaction might be hijacked and used inappropriately
Chapter 7: The Web and

34. Online Payment
A secure connection encrypts the data transmitted between your computer and a Web site
SSL (Secure Sockets Layer)
TLS (Transport Layer Security)
S-HTTP (secure HTTP)
Figure 7-34
Chapter 7: The Web and

35. Online Payment
Person-to-person payments are an alternative to credit cards
The payment service is the only entity that sees your credit card number
An electronic wallet is software that stores billing and shipping information
Figure 7-35
Chapter 7: The Web and

36. Online Payment
An electronic wallet can transfer your billing and shipping information to a
participating site’s
e-commerce Web server when you check out.
Figure 7-36
Chapter 7: The Web and

37. FastPoll True/False Questions Answer A for True and B for False
1 is an example of a URL. (True – 362)
2 The Web uses WEP as its main protocol. (False – 364)
3 If your browser can’t open PDF files, you can download the Adobe Reader player. (True – 366)
4 The Web uses cookies because HTTP is stateless. (True – 368)
5 [/ left] is an example of an HTML tag. (False – 370)
Chapter 7: The Web and

38. FastPoll True/False Questions Answer A for True and B for False
6 A Web designer who wants to create interactive pages can use scripts, Java applets, and ActiveX controls. (True – 372)
7 A Web crawler is type of virus that affects cookies. (False – 375)
8 Keyword stuffing is a technique for collecting user IDs from Web site logins. (False – 378)
9 Most e-commerce shopping carts use cookies to keep track of the items you are purchasing. (True – 387)
Chapter 7: The Web and

39. FastPoll True/False Questions Answer A for True and B for False
10 Secure connections typically begin with https. (True – 389)
Chapter 7: The Web and

40. Question
11 The Web requires many technologies. Which one of the following statements is accurate about these technologies?
A. HTML, XHTML, DHTML, and Ajax extend basic Web scripts so that Web designers can create pages with videos and interactive questions.
B. Explorer, Safari, Firefox, and Chrome are examples of Web browsers.
C. Cookies and HTML codes are stateless Web protocols.
D. Text editors like ActiveX and Notepad can be used to create HTML documents.
Chapter 7: The Web and

41. Question
12 Search engines are a key Web technology. When you use a search engine, you can be confident that:
A. Your searches will remain confidential.
B. Information accessed by a search engine is in the public domain.
C. Search engine results are totally impartial.
D. You can usually narrow a search by adding more key words.
Chapter 7: The Web and

42. Question
13 Online shoppers are justifiably worried that personal information and credit card numbers supplied in the course of an e-commerce transaction might be hijacked and used inappropriately. What technology can hackers use to hijack credit card numbers?
A. A packet sniffer
B. S-HTTP
C. HTML
D. SSL
Chapter 7: The Web and