1. Chapter 7: The Web and E-mail1 The Web and E-mail Chapter 7

2. Chapter 7: The Web and E-mail2 Web Basics The Web Web site Podcasts RSS Atom Web 2.0

3. Chapter 7: The Web and E-mail3 Web Basics Web Server Web page Web browser URL

4. Chapter 7: The Web and E-mail4 HTML Markup language HTML tags XHTML DHTML Ajax

5. Chapter 7: The Web and E-mail5 HTML

6. Chapter 7: The Web and E-mail6 Web Browsers Help you access Web pages Popular browsers: –Internet Explorer –Mozilla Firefox –Apple Safari –Google Chrome

7. Chapter 7: The Web and E-mail7 Web Browsers Helper applications –Plug-in –Player

8. Chapter 7: The Web and E-mail8 Cookies Cookie Your computer does not have to accept cookies

9. Chapter 7: The Web and E-mail9 Web Page Authoring Text editor HTML conversion tool Online Web authoring tools Web authoring software

10. Chapter 7: The Web and E-mail10 HTML Scripts HTML scripts can perform complicated tasks and respond to user actions

11. Chapter 7: The Web and E-mail11 Search Engines Search Engine Basics Formulating Searches Citing Web-based Source Material

12. Chapter 7: The Web and E-mail12 Search Engine Basics Web search engine

13. Chapter 7: The Web and E-mail13 Search Engine Basics Web crawler Search engine indexer Search engine’s query processor Link popularity Meta keyword Keyword Stuffing

14. Chapter 7: The Web and E-mail14 Formulating Searches Most search engines work with keyword queries in which you enter one or more words, called search terms

15. Chapter 7: The Web and E-mail15 Formulating Searches Boolean operator

16. Chapter 7: The Web and E-mail16 Citing Web-Based Source To copy a passage of text from a Web page, highlight the text, click the Edit menu, then select Copy. Next, switch to your own document and use the Paste option.

17. Chapter 7: The Web and E-mail17 Citing Web-Based Source

18. Chapter 7: The Web and E-mail18 E-commerce E-commerce Basics Online Shopping Online Auctions Online Payment

19. Chapter 7: The Web and E-mail19 E-commerce Basics Business transactions conducted electronically over a computer network –B2C –C2C –B2B –B2G

20. Chapter 7: The Web and E-mail20 E-commerce Basics Enhances traditional business models Styles of online advertisements –Banner ad –Hover ad –Pop-up ad Ad-blocking software prevents ads from appearing on screens

21. Chapter 7: The Web and E-mail21 Online Shopping In a typical shopping session, you connect to an online storefront and use navigation controls to browse through the merchant’s catalog. As you browse, you can drop items into your electronic shopping cart. At the checkout counter, you enter the information necessary to pay for the items you selected.

22. Chapter 7: The Web and E-mail22 Online Shopping

23. Chapter 7: The Web and E-mail23 Shopping Carts

24. Chapter 7: The Web and E-mail24 Online Auctions Online auction

25. Chapter 7: The Web and E-mail25 Online Payment Online payments You should make sure your data is protected to prevent the e-commerce transaction data from being “hijacked” and used inappropriately

26. Chapter 7: The Web and E-mail26 Online Payment A secure connection encrypts the data transmitted between your computer and a Web site SSL TLS S-HTTP HTTPS

27. Chapter 7: The Web and E-mail27 Online Payment Person-to-person payments are an alternative to credit cards Electronic wallet

28. Chapter 7: The Web and E-mail28 Online Payment An electronic wallet can transfer your billing and shipping information to a participating site’s e-commerce Web server when you check out.

29. Chapter 7: The Web and E-mail29 E-mail E-mail Overview Netiquette E-mail Technology

30. Chapter 7: The Web and E-mail30 E-Mail Overview Any person with an e-mail account can send and receive e-mail messages

31. Chapter 7: The Web and E-mail31 E-Mail Overview Basic e-mail activities –Writing –Reading –Replying –Forwarding

32. Chapter 7: The Web and E-mail32 E-Mail Overview E-mail attachments HTML-compliant e-mail software Additional e-mail features

33. Chapter 7: The Web and E-mail33 E-Mail Overview

34. Chapter 7: The Web and E-mail34 Netiquette Internet etiquette –Meaningful subject –Use uppercase and lowercase letters –Check spelling –Be careful what you send –Be polite –Be cautious with sarcasm and humor

35. Chapter 7: The Web and E-mail35 Netiquette –Use smileys and text messaging shorthand cautiously –Use the Bcc function for group mailings –Don’t send replies to all recipients unless appropriate –Don’t send huge attachments –Explain attachments –Stay alert for viruses –Notify recipients of viruses

36. Chapter 7: The Web and E-mail36 E-mail Technology E-mail systems carry and manipulate e- mail messages –E-mail servers –Store-and-forward Three types of e-mail systems widely used today: –POP –IMAP –Web-based e-mail

37. Chapter 7: The Web and E-mail37 E-mail Technology Web-based

38. Chapter 7: The Web and E-mail38 E-mail Technology POP server –E-mail client software –SMTP server

39. Chapter 7: The Web and E-mail39 Web and E-mail Security Cookie Exploits Fake Sites Spam Phishing

40. Chapter 7: The Web and E-mail40 Cookie Exploits Ad-serving cookie

41. Chapter 7: The Web and E-mail41 Cookie Exploits Flash cookie Web bug Antispyware

42. Chapter 7: The Web and E-mail42 Cookie Exploits Anonymous proxy service

43. Chapter 7: The Web and E-mail43 Fake Sites Fake Web site Pharming Spoofing Anti-spoofing Software

44. Chapter 7: The Web and E-mail44 Spam Spam filter Sender ID and DomainKeys

45. Chapter 7: The Web and E-mail45 Spam

46. Chapter 7: The Web and E-mail46 Phishing If you don’t want to become a phishing victim, be suspicious of e-mail messages that supposedly come from banks, ISPs, online payment services, operating system publishers, and online merchants

47. Chapter 7: The Web and E-mail47 Phishing

48. Chapter 7: The Web and E-mail48 Chapter 7 Complete The Web and E-mail