Society for Scholarly Publishing 1 June 2012

Society for Scholarly Publishing 1 June 2012
Broaden your borders Updated market trends and opportunities for publishers in China, India, and Brazil Society for Scholarly Publishing 1 June 2012

Why and how can China, India, and Brazil best shape your journal’s future and expand your opportunities? China Readers Libraries India R&D funding Researchers Brazil Education Labor pool 1 June 2012 Kaufman Wills Fusting & Co Commanding market forces: After the US, China's economy is the largest in the world. But many predict that China’s economy will overtake the US economy possibly as early as 4 or 5 years from now. By 2050, India’s GDP is projected to surpass that of the US and Japan and be second only to China. Brazil’s economy is the world's sixth largest by nominal GDP and is expected to become fifth by the end of 2012.[12] Its economy is the largest in Latin American nations and the second largest in the western hemisphere.[13] Brazil is one of the fastest-growing major economies in the world with an average annual GDP growth rate of over 5 percent.

Introduction Topics Panelist Organization China: Market update
Adrian Stanley The Charlesworth Group (USA) India: Market overview Cara Kaufman Kaufman Wills Fusting & Company Brazil: Market overview David Myers DMedia Associates, Inc. Q&A: Selling to consortia Karen King American Society for Nutrition Open Access in India Jayne Marks Wolters Kluwer Health Q&A: Outsourcing Scott Dineen The Optical Society of America 1 June 2012 Kaufman Wills Fusting & Co 10 minutes each

Science and engineering articles
1 June 2012 Kaufman Wills Fusting & Co The EU leads the world in numbers of S&E articles published, but the United States continues to be the top country producer. China produced 9% of the world's S&E articles in It ranked 14th in 1995 with a 2% world share and rose to become the second largest country producer in 2007, overtaking Japan. Asia's combined S&E research article volume is approaching parity with U.S. and EU output. Science and Engineering Indicators: 2012 Digest l Arlington, VA (NSB 12-02) l January 2012,

Engineering articles 1 June 2012 Kaufman Wills Fusting & Co Engineering is vital to knowledge-intensive and technologically advanced economies, and many Asian economies are building their engineering capabilities. China publishes 15% of global engineering articles, and Asia as a whole publishes twice as many engineering articles as the United States and half again as many as the EU. The output of engineering articles is increasing robustly in the EU and India, gradually rising in the United States, and declining in Japan. Science and Engineering Indicators: 2012 Digest l Arlington, VA (NSB 12-02) l January 2012,

Science and engineering articles
Region 1995 2009 Change World 564,644 788,347 40% United States 193,337 208,601 8% European Union 195,897 248,656 27% Japan 47,068 49,627 5% China 9,061 74,019 717% India 9,370 19,917 113% Brazil 3,436 12,306 258% 1 June 2012 Kaufman Wills Fusting & Co Between 1999 and 2009, the total world S&E article output in the SCI/SSCI database grew at an average annual rate of 2.6% (table 5-17). Leading this growth was China at 16.8% per year, which propelled it from ninth largest S&E article producer[26] in 1999 to second largest in 2009 behind the United States. Very rapid growth of over 10% per year was also experienced by South Korea and, from low bases, by Iran, Tunisia, Thailand, Pakistan, and Malaysia. Viewed regionally, growth in S&E article output over the decade has been uneven. Mature economies had modest growth or decline: the United States averaged 1.0%, EU member countries 1.4%, while Japan declined by –1.1% per year and Russia by –2.0%. Developing economies, mainly in Asia, far outpaced this growth in S&E articles, where China (16.8%) and South Korea (10.1%) were joined by Taiwan at 7.7%, Singapore at 8.2%, and India at 6.9% (table 5-17and appendix table 5-27). The research portfolios of the U.S., EU, and Asian economies differ in important ways (NSB 2010; and appendix tables5-27 through 5-40): China and Japan emphasize the physical sciences more than the United States and European Union; The United States, European Union, and Japan produce relatively more articles in the life sciences than China or other Asian nations; and S&E research publications with authors in Asian countries are more heavily concentrated in engineering than those with authors in the United States or European Union. Countries in Central and South America together increased their S&E article output between 1999 and 2009 at an annual rate of 5.6%. Brazil had the highest growth rate in the region, at 7.7% (table 5-17 and appendix table5-27). The countries or other entities with indexed S&E articles are always evolving.[27] In the current volume, 199 receive credit for publishing S&E articles (appendix table 5-25). Of these, a small number account for most of the publications.[28] Table 5-17 shows that five countries (the United States, China, Japan, the United Kingdom, and Germany) accounted for more than 50% of the total world S&E article output in The 49 countries in table 5-17—one quarter of the countries in the data—produced 98% of the world total of S&E articles. The number of journals covered by SCI/SSCI has expanded to accommodate the rising number of research articles. Most of the increase reflects activity in new S&T centers. Figure 5-22 shows how the number of published articles has grown over the past 20 years, from 485,000 articles in 1989 to 788,000 in Non-U.S. articles have increasingly dominated world S&E article output, growing from 63% to 74% of the total. The expansion of non-U.S. S&E articles signals the return on decades of increased investments in higher education and the more recent conviction that R&D is essential to economic growth and competitiveness. It also reflects a slowdown in the growth of U.S. S&E article output to around 1% or less in recent years. NOTES: Article counts from set of journals covered by Science Citation Index (SCI) and Social Sciences Citation Index (SSCI). Articles classified by year of publication and assigned to region/country/economy on basis of institutional address(es) listed on article. Articles on fractional-count basis, i.e., for articles with collaborating institutions from multiple countries/economies, each country/economy receives fractional credit on basis of proportion of its participating institutions. Detail may not add to total because of rounding. SOURCES: National Science Foundation, National Center for Science and Engineering Statistics, and The Patent BoardTM, special tabulations (2011) from Thomson Reuters, SCI and SSCI, Science and Engineering Indicators After US, Europe, Japan, Russia (but declining) China 9, , % South Korea 3, , % India 9, , % Taiwan 4, , % Brazil 3, , % Region/country/economy Change World 564, , % European Union 195, , % United States 193, , % Asia 76, , % Japan 47, , % United Kingdom 45, , % Germany 37, , % France 28, , % Italy 17, , % Other Western Europe 13, , % Central/South America 9, , % Spain 11, , % Near East/North Africa 9, , % Other former USSR 22, , % Netherlands 12, , % Russia 18, , % National Science Foundation, National Center for Science and Engineering Statistics, and The Patent BoardTM, special tabulations (2011) from Thomson Reuters, SCI and SSCI,

1 June 2012 Market update Kaufman Wills Fusting & Co China

SSP 2012 -Broaden your borders Updated market trends and opportunities
Adrian Stanley, CEO, The Charlesworth Group (USA) Country brief: size/population, economy, government, neighbors, culture, demographic trends/shifts Higher educational system Types of institutional purchasers, library system Consortia: type, numbers, factors in decision making, expectations for discounts Particular content areas/disciplines interested if specific ones stand out

The Charlesworth Group
Family firm, founded in 1928. Global and Professional Publishing Services Journal & book typesetting (XML), program and abstracts Publishing services, translation editing/language polishing (authors, China) Marketing, rights, licensing, research, education (China) Offices in United Kingdom United States Mainland China 9

Why China 1.35 billion people
Rapid change and development, WTO 2001, economic reform 1978, continuous culture for 4000 years Key global influencer Gross Domestic Product (GDP) , China ranked second in the world behind the United States with an estimated 2010 GDP of trillion US dollars Fastest GDP growth rate of 10.3% China will invest $154 billion in R&D in 2011, increase from almost 0.5% in 1997 to 1.8% in 2011. Nature Index/ISI Consortia use metrics … often some other defining factors, content saves lives

Population % World Pop Sq Miles Land % water China 1,347,350,000
Population % World Pop Sq Miles Land % water China 1,347,350,000 19.21% 3, 694,959 0.28 US 313,558,000 4.47% 3,537,455 6.76 Approx data

STM Publishing Market by Revenue
2011 Global Scientific, Technical, and Medical (excluding geospatial data): $21.01 billion 2011 STM in China $1.12 billion 2011 Global STM 3.8% 10.0% Source: Outsell’s Information Industry Database 2011 Revenue (P) 2011 Year on Year Growth (P) Consortia use metrics … often some other defining factors, content saves lives

Local Market Domestic Publishers $420 million Source: Outsell’s Information Industry Database 2011 Global Scientific, Technical, and Medical (excluding geospatial data): $21.01 billion STM in China $1.12 billion 2011 Revenue (P) Consortia use metrics … often some other defining factors, content saves lives

Market Size • Chinese Ministry of Education: 8,791 Higher Education Institutes in 2009 • Ringgold Database: as of October 2011, 4,840 unique records for content on mainland China, 2,205 of which are parent-level. • National Science Foundation of China: 2,464 academic education and research institutions in China are registered and qualified to apply for central government research funding. • Project 211, 113 leading universities with around 70% of key government funding Consortia use metrics … often some other defining factors, content saves lives

Chinese Consortia/Consortia Models
NSTL, National Science & Technology Library – Central purchase Centrally funded to purchase content, MoST 650+ members, 1 license for all to access Virtual organization, 9 members, CAS, CAMS, CAAS, ISTIC Have local hosting archive requirements Recent focus local hosted legacy content, engineering CALIS/DRAA, China Academic Library & Information Systems, Digital Resource Acquisition Alliance of Chinese Academic Libraries – Opt in Centrally administered, but not centrally funded, MoE member institutions, each has to fund purchase themselves Deeper discount requests on site license price, tiered discount lengthy central negotiation of contract Prefer to do deals with larger publishers Recent change in structure Restrictions if content already sold in secondary aggregations Library of Chinese Academy of Sciences,National Science Library, Chinese Academy of Sciences） — Agricultural Information Institute of Chinese Academy of Agricultural Sciences （ Agricultural Library） — Institute of Medical Information of Chinese Academy of Medical Sciences Institute of Scientific and Technical Information of China — China Machinery Industry Information & Publication — China National Chemical Information Center — China Metallurgical Information and Standardization Research Institute （ Technical Library） — China National Institute of Standardization Library — China National Institute of Metrology Library.

Local Import Agents and Aggregators
CNPIEC - China National Publications Import & Export Corporation CEPIEC - China Educational Publications Import & Export Corporation Ltd Zhongke, 4-5 main import agents 200,000+ publications from around the world Wangfang Data/CNKI Consortia use metrics … often some other defining factors, content saves lives

The job market in the U.S. is TOUGH

The job market in China is tougher

The job of being a doctor in an urban hospital in China is insane…..imagine try seeing patients a day, while getting a Ph.D. in an institution with limited library resources

Print Import Agents & Aggregators
Agree general pricing and discount, initial consortia discount can range from 15%-50% in North America and 20%-80% in Asia Source Elsevier Scopus

12th Five-Year Plan – “Culture” which includes media & publishing designated a “pillar” industry
12th Five-Year Plan, March 2011 – 7 Emerging Industries Alternative energy – nuclear, wind, solar Biotechnology – drugs and medical devices Two Five-Year Plans announced in January 2012 Medical devices – Form device companies, 10 new national technology R&D centers and labs, new products Pharmaceuticals – By 2015, more than 30 original medicines. Establish translational medical research centers New-generation IT – broadband, internet security, networks High-end equipment manufacturing – aerospace and telecom Advanced materials – rare earths and high-end semiconductors Clean energy vehicles Energy conservation and environmental protection Consortia use metrics … often some other defining factors, content saves lives

Submission and Acceptance data
Online/trial usage Local Ed board members Sales analysis Author data Member information Submission and Acceptance data Meeting attendees Marketing & social media Translated editions Copyright Adrian Stanley

Questions ? Adrian Stanley Chief Executive Officer The Charlesworth Group (USA) Explain trends, fields, what strategies do you have if this is the case in your field Thomson Reuters9, which regularly indexes data on articles in about 10,500 journals published worldwide; shows just over 20,000 Chinese papers in were published in highly respected ISI ranked journals in 1998, China’s output increased to upwards of 112,000 papers by In a recent five-year period, China produced roughly 400,000 papers in all fields of science, accounting for approximately 8.5% of the world’s papers published in journals indexed by Thomson Reuters. © 2012 ALPSP/Copyright Clearance Center 23

1 June 2012 Market overview Kaufman Wills Fusting & Co India

India at-a-glance British rule mid-1800s Gandhi-led independence 1947
10/31/2011 Kaufman-Wills Group, LLC India is the 7th largest country, with 28 states and 7 union territories. Indian civilization dates back to 2800 BC and the ancient Indus Valley Civilization. The country is the origin of four of the world's major religions—Hinduism, Buddhism, Jainism, and Sikhism—originated. It was gradually annexed and administered by the British East India Company from the early 18th century and administered directly by the United Kingdom from the mid-19th century. Changes to the governing process in the late 18th century opened the door to self-government in India. India became an independent nation in 1947 after a struggle for independence which was marked by non-violent resistance led by Gandhi. At the end of its rule, Britain split the then-territory of India into Pakistan and what is now India. The boundary between the two new countries was based on religion, with the majority of Indians being Hindu and the majority of Pakistanis being Muslim. The caste system has a long history in India and is still a strong influence today. Although it is illegal to discriminate based on caste, the practice still occurs. Hindi is the official language of the country, and English is the secondary official language. Individual states can specify their own official language as well. According to India’s constitution, there are 22 other official languages spoken throughout the country. Although India is multilingual, English is the language of commerce. India is the world’s second most populous nation, with more than 1.2 billion people. Currently representing 17.5% of the world’s population, India is projected to surpass china and become the world's most populous country by In the past 10 years, the rate of growth has slowed a little in comparison with previous decades. That said, India’s population is expected to exceed 1.4 billion by 2026 and 1.6 billion by The population is largely rural, with nearly 70% of residents in rural areas. Mumbai is the most populated city, with 16 million residents, and Kolkata and New Delhi follow close behind with 13 million residents each. British rule mid-1800s Gandhi-led independence 1947 Federal constitutional republic/parliament 7th largest country 2nd in population Hindi/English Diverse religious culture

Higher education Government to increase spending 30%
1,000 institutions 5 dozen new planned 17 million students 16% studying science 10/31/2011 Kaufman-Wills Group, LLC 34% of instructor positions vacant New program to eliminate shortage: US universities 8% of population has masters or doctorate Higher than Japan, France, Germany, Brazil Little incentive for students to earn PhD Ninety-five percent of school-aged children in India attend primary school, but only 40% attend secondary school. Primary and secondary education in India falls under the purview of the states although the federal government has taken steps to improve education across the country, including the establishment of a model school in each state to serve as a standard of excellence, scholarship programs, and additional schools established in regions where specific castes and tribes are more prevalent. The World Bank has also contributed more than $2 billion to education in India since 2000. India’s literacy rate has increased from 65% in 2001 to 74% in 2011, however, the literacy rate among males (82%) remains higher than females (65%). India’s central government is responsible for major policy relating to higher education. It establishes central universities, while state governments establish and fund state run universities. The coordination and cooperation between the Union and the States is brought about in the field of education through the Central Advisory Board of Education. The University Grants Commission is responsible for coordination, determination and maintenance of standards, and release of grants. UGC also makes recommendations for worthy institutions to be awarded Deemed to be Universities. The deemed university status enables full autonomy in setting course work and syllabus of those institutes and research centers, and also allows the university to set its own guidelines for the admissions, fees, and instructions to the students. There are currently 130 deemed universities in India. The government is allocating more resources to existing higher education and research institutions, planning to increase spending from 0.5% of the GDP to 1.5% of the GDP over the next five years. Due to policy changes, the government has begun to allow 100% foreign direct investment in educational institutions. In addition, substantial private investment in the education sector is underway, which supplements government investment. The government is allocating more resources to existing higher education and research institutions, planning to increase spending 30%, from 0.5% of the GDP to 1.5% of the GDP over the next five years. There are currently more than 1,000 higher education institutions in India, but the government recently announced the addition of nearly five dozen new scholarly institution. As more institutions are built, India may see the emergence of professional colleges in different subject areas and greater funding to the country’s institutes of higher research and government research institutions. The Indian government is also focused on increasing the number of students enrolled in colleges and universities as well as addressing the shortage higher education faculty. In 2004, approximately 5,900 science, technology, and engineering PhDs graduated; in more recent years, India is graduating some 9,000 a year. Despite the impressive growth, India is still producing far fewer PhDs than either the US or China. The government hopes to produce 20,000 PhDs each year by 2020 to keep pace with its growing economy and population. Only 8% of India’s population has earned masters- or doctoral-level degrees, which is higher than that of Japan, France, Germany, and Brazil. Little incentives exist for students to pursue a PhD degree, and only around 1% of undergraduates do at present. Most earn an undergraduate degree and take jobs in industry which pay more than academia. Even after a PhD, there are few academic opportunities in India, and better-paid industry jobs are the major draw.

Research expenditures
10/31/2011 Kaufman-Wills Group, LLC National Science Foundation tracked India’s rate of growth of R&D expenditures from , which outpaced the United States, Europe, and Japan In January 2011, India pledged to increase expenditures on scientific R&D from 1% of GDP to 2%. India outlined eight objectives to grow science and technology through 2012: Develop policies for basic research Increase the number of science and technology personnel Launch 10 national programs in areas such as rural water supply, sanitation, health, and other areas with the goal of improving India’s technological competitiveness Establish globally competitive research centers Encourage scientists to convert R&D leads into new technologies Develop public-private partnerships with regard for high-technology education Identify ways for industry and universities to work together Increase partnerships with leading countries in R&D projects UNESCO reports that India’s gross domestic expenditure on research and development, or GERD, grew from 0.80% in 2003 to 0.88% of GDP in Most of this growth is attributed to investment from private industry. Governmental expenditures account for the greatest percentage of GERD (66%), while industry has increased its share of GERD from 18% in 2003 to 28% in 2007, and universities contribute 5%. China and India both have seen substantial growth in foreign investment. China receives more foreign direct investment than India, but India receives more R&D investment. As of March 31, 2011, R&D investment in India was estimated at $11.6 billion as compared with $9 billion in R&D in China. On the other hand, the annual growth rate of proprietary investment is higher in China than India, 16% versus 11%. China’s higher growth rate is often attributed to its infrastructure being superior to that of India. Many companies in Europe and the US have decreased spending on R&D, but companies in several Asian countries have continued to increase R&D spending at impressive rates. The European Commission reports that overall global corporate spend on R&D decreased nearly 2% from 2008 to 2009, but did not decrease at as steep a rate as sales and profits. And, although overall corporate spend decreased, some sectors increased their R&D spend despite their lower sales and profits, including oil and gas producers, the alternative energy sector, and the chemicals sector. Most growth attributed to private industry GERD breakdown (2007): Gov’t expenditures – 66% Industry expenditures: 28% University expenditures: 5% India’s average annual R&D growth rate outpaced US, Europe, and Japan from From , India’s investment in R&D grew 11% (v 16% China) In 2011, India pledged to double scientific R&D expenditures from 1% to 2% of GDP

Government agencies responsible for funding research
Aeronautical Research Development Board (ARDB) Council for Scientific & Industrial Research (CSIR) Department of Atomic Energy (DAE) Department of Science & Technology (DST) Department of Biotechnology (DBT) Defense Research and Development Organization (DRDO) Ministry of Human Resources Development (MHRD) Ministry of Information Technology (MIT) Ministry of Non-Conventional Energy Sources (MNES) Aeronautical Development Agency (ADA) Indian Space Research Organization (ISRO) 10/31/2011 Kaufman-Wills Group, LLC There are many agencies responsible for funding research.

Subscriber universe Historically little access to international journals Institutions collectively held print-only subscriptions to only 2,500 scholarly journals in total Typical university subscribed to < 200 journals Many smaller institutions subscribed to < 100 journals Today, academic journals market is $175M $70M (40%) for electronic journals $105M (60%) for print+online/print-only subscriptions Factors improving access to international journals New institutions Growth of consortia $35M spend OA journals Factors in consortia formation To enlarge knowledge resource base, comparable to other leading institutions around the globe To hold down escalating cost of journals To enable system-wide integrated resource sharing 10/31/2011 Kaufman-Wills Group, LLC As one of the fastest-growing economies in the world, India is attractive to publishers looking to increase sales. Sales agents in the region estimate that the current market size for academic journals in India is approximately $175 million. About 40% is allocated to electronic journals, while the remaining 60% is allocated to print plus online or print subscriptions. As with other regions of the world, the trend in India is for institutions to migrate to electronic journal subscriptions. A typical university in India subscribes to fewer than two hundred international journals. Many smaller colleges and institutions subscribe to fewer than a hundred journals. Most colleges, including those with postgraduate and doctoral programs, do not have financial resources to subscribe to any international journals. Their subscription list includes few Indian journals and a few popular magazines. Even some Indian universities do not subscribe to any international journals. About 50,000 scholarly journals are estimated to be published today. Until recently, all research institutions and universities in India had combined subscriptions to only around 2,500 journals and those were in print.

Higher education Type of institution No. Central Universities 25
State Universities 231 Institutes established through state legislation 5 Deemed to be Universities 130 Institutes of National Importance 8 Indian Institutes of Technology (IIT) 15 Medical Colleges 523 Council of Scientific and Industrial Research—Research Institutes (CSIR) 40 Indian Council of Medical Research—Research Institutes (ICMR) 31 Indian Council of Agricultural Research—Research Institutes (ICAR) 45 Department of Biotechnology—Research Institutes (DBT) 23 Department of Atomic Energy—Research Institutes (DAE) 1 June 2012 Kaufman Wills Fusting & Co Definitions of universities (from KWF research): Central Universities: India’s central government is responsible for major policy relating to higher education in the country. It establishes central universities in the country. The central government provides grants to the University Grants Commission (UGC), which is responsible for coordination, determination and maintenance of standards, and release of grants. The Ministry of Human Resource and Development in the Department of Higher Education is charged with funding India’s higher education and research institutions. State Universities: State Governments are responsible for establishment of state universities and colleges, and provide plan grants for their development and non-plan grants for their maintenance. The coordination and cooperation between the Union and the States is brought about in the field of education through the Central Advisory Board of Education (CABE). Institutes established through state legislation: There are five institutions established and functioning under the State Act. Deemed to be Universities: UGC also makes recommendations for worthy institutions to be awarded “Deemed-to-be-University” status. This status enables not just full autonomy in setting course work and syllabus of those institutes and research centers, but also allows it to set its own guidelines for the admissions, fees, and instructions to the students. Universities having Deemed University status are known and recognized for good quality education. The UGC list of Deemed Universities lists 130 institutions ( Institutes of National Importance: Elite institutes supported by the government or by other international institutes which serve a pivotal role in developing highly skilled workers within a specified region of the country or state. Indian Institutes of Technology (IIT): IITs are Institutes of National Importance and are a group of autonomous engineering and technology-oriented institutes of higher education that were created to train scientists and engineers. Medical Colleges: Educational Institutions that provide medical education and may vary from stand-alone colleges which train doctors to conglomerates which offer training related to all aspects of medical care. Council of Scientific and Industrial Research (CSIR) – Research Institutes: The CSIR was established in 1942 and is an autonomous body within India’s largest research and development organization, with 39 laboratories and 50 field stations and extension centers spread across the nation. Indian Council of Medical Research (ICMR) – Research Institutes: The ICMR is funded by the government through the Department of Health Research, Ministry of Health & Family Welfare. Intramural research is carried out currently through the Council's 30 Research Institutes/Centers/Units. Indian Council of Agricultural Research (ICAR) – Research Institutes: The ICAR is an autonomous organization under the Department of Agricultural Research and Education (DARE), Ministry of Agriculture, Government of India. The Council has 97 ICAR institutes and 47 agricultural universities spread across the country. Department of Biotechnology (DBT) – Research Institutes: A separate department under the Ministry of Science. There are seven existing autonomous institutes under the DBT. Department of Atomic Energy (DAE) – Research Institutes: The DAE is a department directly under the prime minister and is responsible for nuclear technology, including nuclear power and research. The DAE supports seven autonomous research institutes.

Major consortia in India
Acronym Consortia Area/s of content concentration ERMED Electronic Resources in Medicine Medicine/health sciences BFUHS - HSLIBNET Baba Farid University of Heath Sciences - Health Sciences Library Network Health sciences MUHS Maharashtra University of Health Science DMER Directorate of Medical Education & Research NTRMEDNET NTRMEDNET Consortium Medical RGUHS-HELINET Rajiv Gandhi University of Health Sciences - Health Science Library and Information Network Medical/health sciences GMC Gujarat Medical Consortia INFLIBNET Information and Library Network Centre Broad scholarly coverage CERA Consortium For e-Resource In Agriculture Agriculture NLIST National Library And Information Services Infrastructure For Scholarly Content Multidiscipline INDEST-AICTE Indian National Digital Library In Engineering Science & Technology - All India Council For Technical Education Engineering sciences and technology DELCON DBT-Electronic Library Consortium Life sciences 1 June 2012 Kaufman Wills Fusting & Co Currently, there more than a dozen major consortia in India: four in the medical and life sciences, four in science and technology, one in biotechnology, and one in agriculture. Some points on the present situation of India’s consortia: Primarily serving higher education and R&D institutions Access to adequate knowledge resources Adequate funding is available Libraries/institutions have established new departments to operate/manage consortia Demand for resources and extent of relevance is strictly gauged by usage data INFLIBNET: Almost all subject disciplines including arts, humanities, social sciences, physical sciences, chemical sciences, life sciences, computer sciences, mathematics and statistics, etc.

INFLIBNET (2003) Content areas Members Users Content Pure sciences
Social sciences Humanities 320 300,000 > 7,000 peer-reviewed journals 10 bibliographic databases 26 publishers and aggregators 1 June 2012 Kaufman Wills Fusting & Co Started by India’s president Open to all universities and colleges in India National Negotiating Committee identifies potential resources and recommends for subscription Journals and databases are added based on faculty need Expects discounts of 80% to 90% Monday, Dr. Jagdish Arora, former Director, INFLIBNET Centre, and Chair, DeLCON Committee, reviewed the consortia market in India and six consortia coordinators presented their respective consortia programs, as follows:

INDEST-AICTE (2003) Content areas Members Users Content
Applied science Basic sciences Engineering Management Technology 48 core 60 AICTE-supported 1,090 self-supported 100,000 25 full text e-resources (eg, Elsevier Science Direct, Springer Link, Nature) 9 bibliographic databases (eg, SCOPUS, Web of Science, Project Muse) Open access resources 1 June 2012 Kaufman Wills Fusting & Co Objectives: To subscribe to e-resources at highly discounted rate and at best terms and conditions; to extend benefits of membership to other engineering and technological institutions; to train users and librarians on subscribed electronic resources to optimize usage; to find more avenues of cooperation and interaction among member libraries; to increase interaction among member institutions; and to increase scientific productivity of member institutions in terms of quality and quantity of publications. Discounts range from 12% to 95% (average 80%).

DELCON (2009) Content areas Members Users Content Life sciences 33
2,000 917 journals SCOPUS 1 June 2012 Established by Department of Biotechnology (DBT) To promote use of databases and journals by research and academic community in India Collection development factors Minimum 3-5 recommendations from DBT institutions Recommendation of DELCON Expert Committee Suitable terms and conditions from publishers Availability of funds Expect > 80-85% discount Kaufman Wills Fusting & Co

Market discounts Deeper discounts required in India than in North America and Europe Agent 1: Expect 20% to 80% discounts in India Agent 2: Expect 30% to 50% discounts in India Large publishers often provide deepest discounts due to economies of scale Indian consortia understand that smaller, subject focused societies and publishers unable to offer such high discounts 10/31/2011 Kaufman-Wills Group, LLC A couple agents in the region were willing to provide broad estimates for consortia discounts in India. Globe indicated that discounts for these agreements vary from 20%-80%. In their experience, large publishers with a large collection have the ability to offer higher discounts. However, consortia in India understand that smaller societies and publishers who are more subject focused and have fewer journals are not in a position to offer such high discounts. PCG noted that in their experience consortia discounts in India range from 30% to 50%. For comparison, KWG noted that in their experience North American consortia discounts range from 15% to more than 50%, depending on the type of institutions, their current holdings, and the publisher’s willingness to discount their prices. In any case, the consortia member institutions’ current holdings are used as a starting point for pricing to ensure that any discounts offered to the group do not erode current revenues. It is also important to keep in mind that the entire content offering is usually made available to all the consortium members, however all members do not use all the content that is included.

Sales agents Allied Publishers Subscription Agency
10/31/2011 Allied Publishers Subscription Agency Globe Publication PVT. LTD. iGroup: Book Promotion & Services Co. Ltd. Informatics PVT. LTD. Publishers Communications Group (PCG) Kaufman-Wills Group, LLC There is select group of sales agencies doing business in India on behalf of international publishers. iGroup iGroup is a reputable agent in this region and comes recommended by many organizations such as the AAAS and the American Physical Society. Founded in 1983, iGroup has local offices in 13 countries in the Asia Pacific region serving academic institutions, libraries, healthcare, government, research, and corporate markets. They have a staff of more than 600. In our experience, iGroup prefers an exclusive agreement for a three-year term, with 1 year automatic renewals. Their standard agreement allows for termination by either party with 90 days written notice and also cites a 25% commission, based on sales, but we know they will accept 20%. They offer quarterly sales reports to their clients, and iGroup has an annual sales meeting to encourage publishers to meet with country-specific sales teams to share information and build relationships. Allied Publishers Subscription Agency Founded in 1974, Allied Publishers Subscription Agency (APSA) is today the largest subscription agent in India. They service the information needs of Indian Subscribers through worldwide Journals and Academic/ Scientific Literature - whether in print or electronic format. Allied is the largest subscription agent in the country and one of the top 25 Subscription Agents in the whole world. In addition to being a subscription agent, APSA also represents leading scientific publishers such as Butterworth, Cambridge Scientific Abstracts, Carl Hanser Verlag, Elsevier, Kluwer, MEP, Walter de Gruyter, World Scientific and others. APSA has not been very responsive to past requests for information or in responding to RFPs for sales representation. Globe Globe has provided subscription services to libraries and publishers for 40 years in India. In addition to its headquarters in New Delhi, Globe has eight offices. They prefer a 5-year, exclusive agreement with automatic renewal. The minimum term they will accept is three years. Either party can terminate the agreement for any reason with 3 months notice. Globe’s expects a 20% commissions based on revenue generated in its territory. Globe allows other agents to collect orders and will pay a commission to these agents from its 20% commission. The company provides regular reports on sales activity, including promotions, invoiced accounts, and payments received. Their marketing abilities include journal displays at events, marketing, telemarketing, personal visits, inclusion of journals in promotions generated by GPPL, consortia/site license negotiations (with consent of publisher), advice on consortia pricing, renewals and renewal follow-up. Globe represents a number of publishers including Lippincott Williams & Wilkins, The Endocrine Society, American Mathematical Society, American Academy of Pediatrics, IOS Press, IGI Global, Mary Ann Liebert Publishers, and The American Society of Plant Biologists. Informatics Informatics began in 1984, delivering databases to universities in India. Headquartered in Bangalore, Informatics has 12 offices and more than 100 employees. Since that time, the company has developed many products, including an online journal portal called J-Gate, an open access version called Open J-Gate,a nd the India Business Insight Database. Informatics typically proposes a 15% commission on new orders and 10% on renewals. They also provide monthly reports of their sales pipeline and activities. Orders are transferred as soon as they are received and processed immediately. They require exclusivity for a period of three years and require a minimum of 30 days time to remit payment. Publishers Communications Group PCG, which has long represented publishers in North America and Europe, recently opened an office in India with a team of two representatives that work closely with the US and UK offices. PCG charges a monthly fee depending on the number of journals or the size of the publisher, plus a 10%-15% commission on new sales and a 7.5% commission on renewals. The company reports on their sales pipeline monthly. Reports include contacts made, outcome of the contact, likelihood and timeline of sale, and activities planned for the next month. Like other agents, PCG requires an exclusive agreement but only for a 2 year term.

Trends summary Greater purchasing via consortia
Psychology of direct ownership declining Market strength of big publishers Society publishers “victims” Acquisition of Indian journals/local offices Large and small scale marketing/publicity events National and international appeal Indian authors publishing more in foreign journals Librarians interested in having more Indian material in their holdings Shift to value-based pricing models Value determined by usage Librarian demands Competitive Fair Transparent Contract issues Pricing structure Archival issues Fair use Transparency Governing laws 1 June 2012 Kaufman Wills Fusting & Co

1 June 2012 Market update Kaufman Wills Fusting & Co Brazil

BRAZIL -An Awakening Tiger- SSP Annual Conference David Myers President DMedia Associates, Inc

When you think Brazil, you think: Samba, Football & Carnivale …
Coffee, The Amazon, Beaches, Cachaça, Brazilian F1 drivers, Rio de Janeiro, Music (Samba, Bossa Nova) Miss Brazil 2007

But there is another Brazil you need to know of … it’s
Brazil is known for: Football Carnival Coffee Amazon But there is another Brazil you need to know of … it’s the land of Innovation, Technology and Productivity

Brazil: Also proud of … Self-sufficiency in Petroleum, Crude Oil from Deep Waters (Petrobras) Ethanol Fuel : Flex Cars & Biodiesel Aviation, Airplane History and Fabrication (Embraer) - #3 in world Information Technology (Banks, Government) Science & Technology Oswaldo Cruz Nobel Prize Life Sciences Alberto Santos Dumont The Father of Aviation

A Short History of Brazil
Portuguese sailors landed in April, 1500 Colony of Portugal until 1822 Natural resources were exploited for three centuries: Brazil wood, sugar cane, gold and precious stones, coffee Natural resources also attracted foreign invaders (France / Holland) First cultural and scientific institution – The Botanic Garden in Rio de Janeiro: 1808 D. Pedro II was Emperor from 1840 to 1889 Brazil became a Republic in 1889 First University (USP): 1934 (300 years after Harvard)

Historical Notes on S&T in Brazil
Until WWII, Brazil had a very small number of scientists and little base for research Industry was incipient, mostly in traditional sectors Federal S&T agencies (CNPq, CAPES, FINEP) were created during the period of 1951 – 1970 Graduate programs and full-time faculty positions established only since the 1960s In the 1970s, CNPq, CAPES and FINEP strongly supported the institutional base for S&T DESPITE this short history, Brazil has already achieved important advances in S&T

Challenges in Brazil Large inequalities (economic, social, educational) Poor child education in science Low innovation in many industrial sectors Well below the World median for researchers as a percentage of the population

Challenges for Brazil Area > 4 million km2 Population
Indonesia Nigeria Bangladesh Russia USA Pakistan India BraZil Canada China Mexico Australia Japan France Spain The United kingdom Germany Soul Korea Netherlands GNP* > US$ 400 billon

Challenges in Brazil Today, the workforce is large enough to support the current number of retirees

Figures on Brazil 8% of the worlds drinking water
97% of electrical energy produced from hydropower plants Vast resources (crude oil, natural gas, iron ore, bauxite,…) Decreasing dependence from oil imports (85% in 1971, 38% in 2001, 0% in 2006) World leader in alcohol production from sugar cane No. 1 in tobacco, sugar and concentrated orange juice export No. 2 & 3 in soy, beef, chicken, and steel export

The Brazil YOU need to know
Population: 193 million (about 2.8% if the world); Area: 8.5 million Km2 (roughly ½ of South America, AND = USA) GDP: $2.171 trillion (2010); 10th World Ranking GDP Growth: 7.10% Inflation: 5.10% 6.3 Million undergrads are enrolled in Brazil; 97% of children (from ages 7 a 14) attend school. HOWEVER, CONSIDERED THAT: - The oldest University: USP, is 72 years old! - Percentage of GDP in S&T: Only 1.13% (or 3 to 5x less than most European and developed countries) (India – 0.88%, Russia – 1.03%, China – 1.44%)

Changes in expenditure on educational institutions in tertiary education

Growth of Scientific Publication in Brazil

Growth of Scientific Publication in Brazil – Specific Areas
Source: ISI - Institute for Scientific Information. National Science Indicators, USA. Base Standard - ESI (2007).

Percentage of the Worlds Scientific Production
(NSI – Standard 2009)

Major Producers of Science Research
(NSI Standard)

Strong Research and Productive Fields = Potential Field/Customers for Publishers
Agriculture (orange, soy bean, tropical fruits, cereals) Animal Production (beef, poultry, pork) Automation: Banking: commencing 15 years ago through the Internet National elections: results in hours Industrial plants Aircraft and Space Science Metal Mechanics and Metallurgic Industry Tropical Diseases and Public Health Dentistry BioFuels (ethanol & biodiesel) and Petroleum (deep water extraction) Biological control of insects Cellulose production and paper industry Hard Sciences and Physics Life Sciences

Brazilian Federal University System (2002)
43 Federal Universities, 43 cities

Brazilian Federal University System (2010)
59 Federal Universities, 230 cities

Brazilian Technical Education Institutes

THE TOUR

The CAPES Journal Portal
In 2010, the Samba School - Unidos da Tijuca – came to Carnivale with the theme representing the Library at Alexandria. But Brazil is not only the country of Carnivale ... and it is not coincidence that that Brazil has an incarnation of such a library for most of academia

WHO IS CAPES? CAPES is a public foundation within the Brazilian Ministry of Education (MEC). It is responsible for promoting, evaluating and financing the entire Graduate Education System in Brazil. It is also responsible for the development of higher education, science, and technology in Brazil.

CAPES MISSION: STRATEGIC OBJECTIVES:
FORMATION OF HUMAN RESOURCES FOR THE EDUCATIONAL, SCIENTIFIC AND TECHNOLOGICAL DEVELOPMENT FOR BRAZIL STRATEGIC OBJECTIVES: Strengthening and Qualifying Basic Education; Development of Educational Technology for Basic Education; Strengthening of the National Post-Graduate System; Internationalization of Brazilian Post Graduates; Selective Expansion of International Cooperation Agreements; Continual Expansion of the CAPES Portal: Expanding collections; Expanding free access.

CAPES, CONT. Since its founding in 1951, CAPES is one of the most important agencies for the development of research and graduate studies in Brazil. It grants approximately 40,000 Masters and 12,000 PhD degrees each year.

CAPES, CONT. It sponsors 60% of graduate scholarships offered by the Brazilian Government, representing approximately 60,000 grantees domestically and 4,000 grantees abroad. It evaluates and gives support to more than 3,800 outstanding courses in different areas, enrolling each year about 50,000 new students.

CAPES Provides Financial Support to:
Develop graduate programs in Brazil (institutional scholarships and grants) Develop the international cooperation of research groups and graduate courses (international agreements) Access scientific information (Virtual Library)

STRUCTURE OF THE NEW CAPES
Conselho Superior Conselho Técnico-Científico Presidência Conselho Técnico- Científico da Educação Básica Assessoria de Com.Social Chefia de Gabinete STRUCTURE OF THE NEW CAPES Assessoria de Planejamento e Estudos Secretaria Executiva de Órgãos Colegiados Procuradoria Jurídica Auditoria Interna Diretoria de Gestão Diretoria de Programas e Bolsas no País Diretoria de Relações Internacionais Diretoria de Avaliação Educação Básica Presencial Educação a Distância Gestão de Pessoal Programas Estratégicos Bolsas no Exterior Avaliação e Acompanhamento Infra-estrutura Física e de Pessoal Coordenação I Orçamento e Finanças Desenvolvimento Setorial e Institucional Programas de Cooperação Internacional Atividades de Apoio a Pós-Gradução Coordenação II Supervisão e Capacitação Ativid. de Indução Estratégica da Pós-Graduação Financeira Informática Portal de Periódicos Infra-estrutura de Tecnologia da Informação Recursos Logísticos

Evaluation of Graduate Programs
Performed by academic peers Occurs each triennial Participation of 46 evaluation committees It involves more than 800 evaluators Evaluation Scale The courses are evaluated according to the following scale: 1 and 2 - disapprove the program 3 - means a regular performance, meeting the minimum demanded 4 - is considered a good performance. 5 - is the maximum grade to the program with Master's only 6 and 7 - indicate an international high standard performance

National System for Graduate Studies (SNPG)
3,854 Courses/ 173,408 Students Enrolled: Masters - 2,545 / 108,820 PhDs - 1,309 / 64,588

Post-Graduates: Principal Metrics of the System

Masters Scholarships granted in Brazil by CAPES

Degree-Granted Students – MS – 1987 – 2010

Degree-Granted Students – MS – 2002 - 2010

PhD Scholarships granted in Brazil by CAPES

Degree-Granted Students – PhD – 2002 – 2010

Degree-Granted Students – PhD – 1987 – 2010

Post-Doc Scholarships granted in Brazil by CAPES

Breakdown of Institutions By Subject

Distribution of Post Graduates By Area of Study

CAPES Goals By Area of Study

INTERNATIONAL COOPERATION PROGRAMS
Scholarships abroad (individual fellowships) Bi-National Doctoral Colleges Joint research projects and University Partnerships Visiting Professorships Outstanding Visiting Professorships General International Cooperation Program Expansion of International Scholarships (New)

Portal One of the greatest aggregations of journals and databases in the world. Created in 2000 by CAPES to reduce regional disparities, allowing online access to outstanding content produced all over the world. It allows access to internationally updated full-text data through any terminal connected to the Internet located at authorized institutions.

Portal Content More than 29,000 periodical titles
130 reference databases 8 Patent databases More than 150,000 eBooks Theses and Dissertations Statistical and technical databases . Use 18 million full text downloads/year +67 million reference database accesses/year More than 184,000 accesses/day 2008

Growth of Full-Text Titles – 2001-2010

Growth of Reference Databases – 2001-2010

2012 Collection Profile

Growth in Accesses of the Portal Databases
(2001 – 2010)

Ten biggest Undergraduate Programs Ten biggest Post-Graduate Programs

Who Accesses the Portal?
Those Who Can Access The Portal: Students; Professors; Researchers; General Staff (librarians, lab techs and technical staff). Access to the Portal can be done through any computer connected to and authorized by a particular institution.

Criteria for Access Any institution that meets the following criteria can access the Portal de Periódicos: Federal institutions of higher education; Research institutions that provide post-graduate education and that receive a grade of 4 or highter; Public institutions of higher education and that receive a grade of 4 or higher; Private institutions of higher education which teach at least Masters degrees and receive a grade of 5 or higher; Institutions with post-graduate programs which meet certain excellence criteria defined by the Ministry of Education. Those users access ony certain content within the Portal; “Collaborative Users.” meaning institutions which pay for the access to certain content within the Portal.

Growth in the Number of Institutions Supported by CAPES (2001 -2010)

Top 20 Institutions Using the Portal - 2009

ACCESSES TO THE PORTAL MAIN POINT: The TOP 20 Universities account for: 80% of the access to the CAPES Portal 80% of the usage of the CAPES Portal 40.89% of the total FTE’s within CAPES

So What Do These Numbers Mean?
69 million accesses represents: A growth of more than 2,500% since the Portal was created; Every second, more than 2 people access the Portal somewhere in Brazil.

Statistics – Counter/SUSHI
CAPES is also adopting the Counter protocol for generating usage statistics of the Portal; The Portal utilizes Consortium Report 1 and Consortium Report 2 The Counter archives are available via the web services of the participating Publishers; It is extremely important that ALL the Publishers adopt the Counter/SUSHI protocols as the method for providing usage data for the institutions.

PORTICO CAPES already participates in PORTICO, a digital preservation service that ensures future technologies can access the current scientific; For CAPES, it is important that ALL the Publishers become participants in PORTICO, allowing access to content already subscribed, in case CAPES decides to cancel their subscription. (PCA – post cancellation access).

The CAPES WebTV System As envisioned, the CAPES WebTV functions as a channel for dissemination of news, training and promotion, utilizing the transmission of information that interests the academic community; There are 2 programs: News about CAPES, about the CAPES Portal and about individual institutions; Training onthe use of the Portal and the search interfaces of the Publishers (30+ platforms).

Creation and Participation in Awards
Created in partnership with Publishers, seek to stimulate activity and the dissemination of information, access and use of the Portal; Directed to researchers, students and librarians throughout Brazil. Last year, awards were given by Scopus, Thomson Reuters, Emerald and Systems Link;

Key Take-Away Points for Publishers Contemplating Deals in Brazil:
Currency (Real versus US$) – 2007 – 2008 = -44.4% 2009 = +25.8% 2010 = -0.9% 2012 YTD = -9.5% Flexibility Remember who you are dealing with – personal relationships matter!! Political Issues dictate Administrative issues are important Biggest opportunity in S. America

Key Take-Away Points for Publishers Contemplating Deals in Brazil (cont.):
Corporate – most where subsidiaries of global companies – so now subscriptions are now global, (v. local) Government – President Dilma Rousseff (Lula’s successor candidate) won election = stability and easier for continuation of projects, BUT things change Money for eBooks comes from a different department within the Ministry of Education.

Key Take-Away Points for Publishers Contemplating Deals in Brazil (cont.):
Other Usage matters! Openness – stats Unknown publishers v. known Involve and become partners with CAPES (i.e. Emerald) Innovate Find a trusted partner with a proven ability to execute

QUESTIONS? THANK YOU!

Q&A: Selling to consortia
ASN’s publishing program Journals Sales agent network Experience selling to consortia Year started Types of consortia Geographic regions Direct and/or agents Lessons learned What stands out as esp positive or negative? Regional differences Pricing model/discounts New business Renewals Policies Communication Q&A 1 June 2012 Kaufman Wills Fusting & Co

Selling to Consortia in China, India and Brazil
Karen King, American Society for Nutrition Society for Scholarly Publishing Conference May 30, 2012 103

ASN’s Publishing Program
Scientific Journals The Journal of Nutrition: Publishing original research studies on all aspects of experimental nutrition since Monthly The American Journal of Clinical Nutrition: Publishing original research studies relevant to human and clinical nutrition since Monthly Advances in Nutrition: Review journal, launched Includes reviews on all facets of nutrition science. Published six times a year; online-only Journals are highly ranked within Thomson Reuters category: AJCN is 1st among peer-reviewed research journals; JN is 4th; Advances in Nutrition is not yet ranked. Titles are sold to consortia individually and in a package, The Nutrition Science Collection.

ASN’s Publishing Program
Staffing: Society: 18 FTE plus 2-3 interns Publications: 7 FTE in publications department; additional staff support peer review system and editorial offices Marketing Activities: All marketing activities directed toward institutional and consortia subscription sales managed within publications department by Subscriptions Manager and VP, Publications with some technical assistance provided by ASN Marketing and Communications Departments.

Consortia Goals Maintain and protect current holdings
Expand access and usage Increase revenue

Experience Selling to Consortia
2005: ASN signed representation agreement with eLicensing/David Charles to sell to consortia and multi-site subscriptions in Europe; first consortium agreement with the Finnish National Electronic Library (FinELib). 2006: ASN was approached by and began selling directly to Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) in Brazil. This is now handled by DotLib. 2008: ASN signed agreement with the Charlesworth Group for representation in China; in 2008 negotiated 3-year agreement with National Technical Science Library (NSTL) in China. Agreement renewed in 2011.

Experience Selling to Consortia
2010: ASN joined ISPG*; group signed agreement with Dragonfly Sales and Marketing to represent publishers and establish a network of agents to promote consortia subscription sales in selected markets globally. ISPG signed with EMpact to sell to Council of Australian University Librarians (CAUL) 2011: Dragonfly negotiated agreements with CAUL (Australia) and KESLI (Korea) consortia. 2012: For ASN, the focus is on new consortia sales in India and the Middle East and increasing participation of institutions in curent CAUL and KESLI consortia deals *The Independent Scholarly Publishers Group (ISPG) is a group of 20+ academic publishers, all hosted online by HighWire Press.

Development of ASN Consortia Sales Program
Europe: since 2005 Brazil: since 2006 China: since 2008 Australia/New Zealand: since 2010 India, Middle East and North Africa, Korea: since 2011 Southeast Asia (Taiwan, Hong Kong, Singapore, Malaysia, Indonesia, Thailand): since 2011 North America: since 2012 Types of consortia: academic, pharmaceutical and corporate Revenue growth: consortia revenue now represents 12% of total subscription revenue

Characteristics of Selected Consortia
Consortium Type Size Structure/Funding Geographic Region Direct or Agent FinElib, The Finnish National Electronic Library Academic: universities, public libraries, research institutes 44 (17 universities and 24 polytechnics); 342 Public; 38 research institutes FinELib negotiates license agreements centrally on behalf of its member organisations5/28/2012 centralized funding from the Ministry of Education. Finland Agent/eLicensing NSTL, National Science and Technology Library Academic: major national level libraries and research institutes ~ 600 institutions Centralized funding provided by government China Agent/Charlesworth CAPES, Brazilian national electronic library consortium for science and technology Academic: universities > 150 institutions Centralized funding, provided by foundation; CAPES is public foundation attached to Ministry of Education Brazil Agent/DotLib In the pipeline: Saudi Digital Library Academic, universities >65 Ministry of Higher Education Saudi Arabia Agent/Swets EULC , Egyptian Universities' Library Consortium 25 Government and university supported Egypt HSLIBNET (India) Academic, universities and colleges 143 colleges, affiliated with Baba Farid Univ of Health Sciences Government of Punjab Punjab, India

ASN’s Consortia Sales Agent Network
Russia and Confederation of Independent States Canada Europe US Korea/Japan China Mexico Middle East/India Southeast Asia Brazil DotLib Charlesworth EMpact/Dragonfly Australia/New Zealand eLicensing Swets/Dragonfly

Lessons Learned Challenges:
Consortia prefer to purchase multi-title collections that give them more content for their holdings with fewer negotiations Will purchase “core”, high-impact journals from small publishers Small publishers can align with other publishers to form multi-title collections (ISPG/ALPSP LJC) Consortia require local, face-to-face negotiations Regional differences affect nature, timing, length of negotiations

Lessons Learned Challenges (continued):
Pricing model differences: models and expectations differ from consortium to consortium New business, renewals, discounts Communication with agents and market intelligence: can be difficult to maintain strong lines of communication with agents in the field; difficult to obtain critical information on consortia (decision timeline; funding levels, consortium leadership/selection committee) Limited staff time and financial resources

Lessons Learned Conclusions:
Establish representation agreements with agents; rely on agents for sales and market intelligence Support the work of agents by establishing relationships with members and organizations in region; implement programs to increase usage and awareness of journals Allocate staff time and financial resources (over and above commissions/retainers paid to agents) to support consortia sales program. Include activities to increase awareness and usage of journals

Lessons Learned Conclusions, continued:
Be flexible: consider policy modifications to accommodate needs of consortium. Ex: dark archives Meet with consortia leadership, librarians, academicians, researchers in region when/if possible Tours arranged by agents, others: Charlesworth, KWF, Swets, iGroup Publisher-arranged visits: coordinate with sister societies, agents, members, and vendors to develop itinerary to support your objectives Be realistic and patient: focus on regions/consortia with the most potential, recognize consortium budget constraints; give negotiations time to develop

Questions? Karen King Vice President, Publications American Society for Nutrition

1 June 2012 Emerging markets Kaufman Wills Fusting & Co Open Access

Evolving the OA model for emerging markets
Jayne Marks SSP 2012

Medknow history Company formed in India in 1999
Published 100 journals in 2010 Acquired by WKH in 2011 Now publishes 200 journals – all with free access to content online Most available in print for local distribution Innovative new business model

Traditional publishing services
JournalOnWeb Mobile text / SMS alerts Reference checking Plagiarism check CME questions AMA PRA Category 1 CreditTM for performing the review CTR number Single blind / double blind options Multimedia files Author side fee processing Complete Manuscript life cycle tracking Issue preparation procedure / ToC approval Websites Mobile / hand-held device optimization Linking from PubMed, DOAJ, CrossRef, etc. Citation tracking and citation alerts Linking for bacterial species names and eponyms Revenue from AdSense, sales through secondary aggregating agencies, ALJC, etc. Translation into multiple languages Providing electronic data to bibliographic agencies such as PubMed, ISI, CABI, SCOPUS, DOAJ, etc. Post-Publication Services Reference corrections, copy-editing, uniform style International norms in journal publishing Good quality of printing Good reproduction of photographs and illustrations Print on demand sales Hassle-free distribution network: keeping track of returns, alerts on dispatch, online tracking of dispatch Single online database to maintain association's members list Providing bibliographic records in electronic format to indexing agencies and secondary aggregating agencies, thus making the issues available instantly with these agencies Data to all indexing agencies are provided ahead of print electronically -> better visibility -> higher citations

Global publishing program

Medical and allied health focus
CATEGORY # OF JOURNALS Biomedicine 25 Pharmaceutical Sciences 15 Dentistry 14 General medical and surgical 8 Dermatology 7 Healthcare Pharmacology Radiology 6 Surgery

Number of submissions Case reports Review articles Original articles

Medknow – a new publishing model
Western publishing model Content submitted and published without charge to authors Subscribers pay to gain access to the content Typically still available in print Advertising provides additional revenue Sponsoring societies paid royalties for their titles Western OA model Authors pay article processing fees to publish accepted papers Content is free to access online Print generally not available Societies paid a royalty on revenue Advertising generally not a major revenue stream Medknow publishing model Societies pay basic publishing costs for delivering content in print to members HTML version free online PDFs available for a fee Advertising/reprints sold in print issues Societies share in any revenue generated

Why does this work? Newly emerging economies want to get their research out to the global research community Local and regional governments and institutions in India, China and Middle East willing to pay to facilitate publication Indian cost base gives good service at low cost Medknow journals are all peer reviewed with editors and editorial boards focused on quality

Questions?

Q&A: BPO in emerging markets
Overview of OSA’s publishing program Experience with BPO Year started Areas outsourced to emerging markets Countries Decision to outsource Factors Process Lessons learned What’s worked well? What hasn’t worked as well? Q&A 1 June 2012 Kaufman Wills Fusting & Co

scholarly publisher of 8 core journals
1 June 2012 Kaufman Wills Fusting & Co The Optical Society (OSA) is a scholarly publisher of 8 core journals (first journal, JOSA, launched in 1917) for the optics and photonics community. Hosts 8 titles along with 7 partnered journals, conference proceedings, and other publications products on Optics InfoBase Core titles Are fully peer reviewed Are well positioned in ISI Optics category rankings Are international: 82% non-US subs Receive approximately 15K manuscripts per year Publish around 8K manuscripts per year scholarly publisher of 8 core journals

Optics and Photonics: The Science of Light
1 June 2012 Kaufman Wills Fusting & Co So what is optics anyway? Vision science (“eyeglasses”) is important but not at the center of optics and photonics science. The “science of light”: Holography. Astronomy. Quantum optics. Lasers. Lenses. Medical imaging. Optical fiber. Solid-state lighting. Atmospheric optics. Vision. Metamaterials. And many other areas. Very broad, very visual. Optics and Photonics: The Science of Light

Outsourced Production Services
Conversion Tagging Copyediting Composition Author Alterations 1 June 2012 Kaufman Wills Fusting & Co Production staff providing these services do not need to be scientists but must be able to perform quality work on scientific texts that contain dense scientific notation. Conversion involves programmatic “conversion” of Word and LaTeX source manuscripts into XML. Prior to 2001, OSA manuscripts were manually typeset after copyediting. Tagging involves finalizing the markup and, depending on the workflow, can be tied to conversion, to copyediting, or to both. Copyediting requirements have changed radically at OSA. Lighter (less invasive) editing and use of programmatic tools and presubmission language-polishing services have made outsourcing copyediting more appealing. Composition of high-volume scientific text (with equations) requires highly specialized tools and expertise. OSA does in-house composition only for its “Express” journals. The Author Alterations step is a critical one in terms of quality control. At this stage, production staff review the first composed proof of a journal article once author corrections have been submitted. OSA began to outsource copyediting and author alterations only recently (in 2010). For its print journals, OSA has always used vendors for conversion (which literally used to be “typesetting”) and composition. Copyediting and Author alterations for OSA’s traditional journals are still performed primarily with U.S.-based vendor resources. However, for our partnered journals and Express journals, these services, too, are provided by staff in India and Sri Lanka.

Thank you cara.kaufman@kwfco.com 1 June 2012
Kaufman Wills Fusting & Co Thank you

Society for Scholarly Publishing 1 June 2012

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