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The Benefits of Getting a License Agreement for Your Business

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Presentation on theme: "The Benefits of Getting a License Agreement for Your Business"— Presentation transcript:

1 The Benefits of Getting a License Agreement for Your Business

2 A license agreement is the legal authority granted to a business to use the practices or processes of another business with their full consent. Basically, if you are the holder of the agreement, you are giving someone the permission to do what they wish within the terms of what you have negotiated. You may also be allowing them to use confidential information or techniques, which could result in prosperity and recognition for your business but could be a potential threat to your progress. Let’s break down the pros and cons of getting a license agreement.

3 The benefits include better generated revenue. If you are allowing another company to carry or distribute your products, you will observe that your income and profit will significantly increase. One more added advantage is the recognition it will bring your company. The more people are selling your product the better. Your brand will be more popular and this factor alone will contribute to a boost in your sales. If you are thinking that only a tangible object could be licensed, you would be incorrect. Not only that, but an owner of an intellectual property can also give legal rights to another organization to distribute or promote or work on it.

4 When you conceive your brainchild, building a business based on it from scratch, promoting it, publicizing it and launching it would take years to conquer. However, it you give the rights out to a well-known, reputable, established firm, you will launch your idea faster and safer, without any risks involved. You would also not have to incur costs for manufacturing or distribution, and your idea will be introduced to the market without you stressing over anything, easily and quickly. Other than that, by licensing your product or idea, you will have competitive advantage over other businesses in the market looking to be launched.

5 However, perhaps the major downside to this agreement is the threat to confidentiality. When you give someone the right to your business you may have to share some production secrets or strategies. This puts the company in the position of getting disclosed as no one can vouch for one of their employees breaking the confidentiality. Although these situations can be avoided if you negotiate well and devise a fool proof, loop hole free contract.

6 When indulging in matters of the law, it is always safe and smart to consult your attorney. Them being professionals and experienced plays a great role in the protection and preservation of your company’s rights and reputation.

7 W3 IP Law is giving service of license agreement registration in Sydney, Austrealia. Contact: Email: Website: Phone: 1300 77 66 14

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