1. REGULATION! ! What is it?

2. Media regulation is the control or guidance of mass media by governments and other bodies. Regulation refers to the whole process of control or guidance, by established rules and procedures, applied by governments and other political and administrative authorities to all kinds of media activities. Thus regulation is always a potential intervention in ongoing activities, usually for some stated "public interest" goal, but also to serve the needs of the market (for instance, by supporting competition) or for reasons of technical efficiency (for instance, setting technical standards). The use of legal means to control media ownership and the content of media communications.

3. Using your own words describe what media regulation is. (If you are unsure have a guess!) Draw an image that represents media regulation.

4. Watch this video and write down FIVE points that are important, and key word that are used.this video

5. Arguments FOR media regulation Arguments AGAINST media regulation

6. What types of regulation are there?

7. Government media regulation is the control or guidance of mass media by governments and other bodies.

8. http://www.acma.gov.au/theACMA/About/The-ACMA-story/Regulating The Australian Communications and Media Authority (the ACMA) is an Australian Government statutory authority within the Communications portfolio. The ACMA is tasked with ensuring media and communications works for all Australians. It does this through various legislation, regulations, standards and codes of practice. The ACMA is a 'converged' regulator, created to oversee the convergence of the four 'worlds' of telecommunications, broadcasting, radio communications and the internet. GOVERNMENT REGULATION

9. Regulate children’s TV: The Australian Communications and Media Authority (the ACMA) develops standards to ensure children have access to quality TV programming as well as to protect them from the possible harmful effects of television. Under the standards, the ACMA can classify programs as either C (for children) or P (for preschool children). Television broadcasters (like channels 7, 9 and 10) must broadcast the following each year: 260 hours of C classified programs within designated C bands for children under 14 years of age—programs with a C classification in your TV Guide; and 130 hours for preschool children—programs with a P classification in your TV Guide – within designated P bands. GOVERNMENT REGULATION Australian Communications and Media Authority

10. The Broadcasting Services Act requires all commercial free-to-air television licensees to broadcast an annual minimum transmission quota of 55 per cent Australian programming between 6am and midnight on their primary channel. They are also required to provide during the same time at least 1460 hours of Australian programming on their non-primary channels. GOVERNMENT REGULATION Australian Communications and Media Authority Australian Content Regulation

11. GOVERNMENT REGULATION The classification of films, video games and publications in Australia is the responsibility of the Attorney General’s Department. A Classification Board and Classification Review Board make decisions about the classification of films, video games and publications which are available for sale and hire in Australia. Classification decisions are made according to a number of principles. First, it is believed that adults should be able to “read, hear and see what they want”. Second, that minors should be protected from material that might upset or disturb them. Classification should also protect adults from unsolicited material likely to offend and take into account community concerns about the depiction of violence. In Australia, there are a number of classification categories, including: G, PG, M15+, MA15+, R and X. If a film, computer game or publication is deemed inappropriate by the Classification Board, it is refused classification and prohibited from sale National Classification Scheme Classification of media

12. Industry self-regulation is the process whereby an organization monitors its own adherence to legal, ethical, or safety standards, rather than have an outside, independent agency such as a third party entity monitor and enforce those standards.

13. FreeTV is the industry body that represents the Free-to-air Australian TV networks. It is unique in that it is an industry body that has all the companies in the industry as members. The body promotes advertising on television, looks after certain engineering standards, handles the classification of advertising Commercials Advice Pty Ltd, and generally promotes the interest of its members (the free to air commercial networks). INDUSTRY SELF REGULATION

14. The Advertising Standards Bureau (ASB) is an Australian organisation that investigates breaches of advertising standards in the Australian media. It also regulates and is able to get advertisers to remove offensive material. The management of the bureau, and evaluation of complaints is conducted by the Advertising Standards Board. INDUSTRY SELF REGULATION

15. 1. Are they a government body, industry regulators or self regulation? 2. What is their role? 3. How does this impact Australian society? Australian Classification Board Australian Associates of National Advertisers Free TV Australian Communication Authority Australian Press Council. Parental Controls Internet Search Blocking Software Different examples of REGULATION

16. Name of regulation body Type of regulation (government, industry, self regulation) Media forms they regulate What do they regulate? What is the relevant legislation? Arguments for this regulation. https://docs.google.com/document/d/1KHyw0 6H43uZeEAmQrcK7OIzKhr7l7hHuX2ba5_1IpXY /edit

17. Identify two different types of media regulation. (2 marks) ___________________________________________________________________ ___________________________________________________________________ Describe how one of the types of media regulation identified in the above question regulates media. (6 marks) ___________________________________________________________________ Explain the arguments for this type of media regulation. (4 marks) ___________________________________________________________________

18. Remember that you need to include evidence in your arguments for the regulation of media.

22. Media users should have say in regulation by: Catharine Lumby From: The Australian May 06, 2011 12:00AMThe Australian AUSTRALIA'S media regulation system is a mess. It's like a fibro shack built to house a small family, which has had repeated, random extensions added in the desperate hope it might accommodate a large city. We are facing a critical moment in Australia's media history. Our approach to managing 21st century media trails far behind that of many other Western nations. We have a content regulation system built for the mid-20th century. Our laws still treat media content as if it were produced by professionals who work for individual media silos: radio, TV, film and print. Our system remains blind to the enormous role media users now play in consuming, sharing and producing media content. The mandatory internet filter has been a distraction from the real issues in Australia. As a system it is unreliable, opaque to the general community, and gives a false sense of security -- disempowering users rather than encouraging user agency and literacy. It is time to rethink how we manage media content in a way that includes us all as stakeholders: government, industry and media users. The internet is not a new medium: it a new media environment, where all forms of content circulate, marked by an unprecedented diversity of users. Media content now spans the spectrum from amateur videos made by children to high-end professional content produced for international consumer markets, often circulating on the same platforms. Average Australians now actively produce and distribute their own media content through blogs, social networking sites, and video-sharing platforms such as Facebook and YouTube. The technological means to produce sophisticated media content have been domesticated and the distribution channels are changing with increasing frequency. We no longer live in a time where governments can exercise a top-down approach to pre-vetting all media content and acting as all-seeing gatekeepers. Our federal government knows this well: hence the recently announced Convergence Review. The big question facing us is what system of media content governance ought to replace it? It's the question Dr Kate Crawford and I consider in our report, "The Adaptive Moment".

23. A key recommendation of our report is that media users must now be welcomed into the governance of media content as full digital media citizens. It is media users, after all, who are far more likely than any government agency to be engaging with internet platforms every day, shaping how they develop and what kinds of content flourish. In the 21st century, we need to harness the power of media users to notify platform providers about material that doesn't fit with the community values of site users. At present, user agency depends on the responsiveness of a given content platform and the transparency of the tools available. Their voice is limited to making complaints rather than having active input into industry practices and government policy. To remedy this, we propose that a new convergent media board be established which would bring together media user representatives, industry groups and government to discuss and identify emerging issues in media content management. The board should work in concert with the Australian Communications and Media Authority. It should not have a regulatory role and it should not take complaints. Rather it should provide a genuine national forum for users, industry and government to work together to improve self-regulation and co-regulation and to identify opportunities for linking up with relevant international bodies to enhance Australia's role in global media content governance. We have regulatory bodies we should be proud of -- ACMA a prime example. They are, however, under-resourced and asked to do the impossible. Self-regulation can work only if industry agrees to robust codes of conduct and commits to giving users tools for notification and for having a say in how data is managed. Government has a clear role in monitoring these codes. Another critical piece of the convergent media jigsaw puzzle is the importance of government and industry working together to fund and facilitate education programs for all Australians and particularly children. Digital media literacy isn't just about knowing how to avoid online predators or use home filters. Increasingly it needs to focus on teaching users how to engage as media citizens both as consumers and producers of content. Australia's approaches to media content management are still based on traditional assumptions about regulation. But we face a radically new environment. Governments around the world face extraordinary challenges in media content governance. We need a fresh and adaptive approach to ensure that Australia is well positioned to balance the opportunities and complexities posed by media convergence Associate Professor Kate Crawford and Professor Catharine Lumby are senior researchers at the Journalism and Media Research Centre at UNSW and the authors of The Adaptive Moment: A Fresh Approach to Convergent Media in Australia.