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©2014 eZuce Branding and Messaging New branding for products and services February 2015
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eZuce is changing the way people collaborate within the enterprise. By emphasizing visual interaction, the human factor and user centricity, eZuce software and service solutions enable individuals and teams to collaborate on their terms. eZuce is an innovative software and services company dedicated to developing and delivering the most cost effective, enterprise class, visual collaboration solutions available in the market today. eZuce Origin TM is an open software platform that supports any end-user device while delivering virtually unlimited scalability, robust functionality and flexible cloud/on- premise deployment options. Combined with an open-source economic model, openUC slashes both operating and capital expenses to deliver unprecedented value among enterprise-class telephony and collaboration vendors. ©2014 eZuce2 Themes and Statements Human Factor Visual Collaboration User Centric ezuce
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©2014 eZuce3 Priorities Branding Brand structure Brand essence Corporate Design Visual Templates Branding Brand structure Brand essence Corporate Design Visual Templates Website Structure Design SEO Analytics Website Structure Design SEO Analytics Content Marketing Blogging Videos Webinars White papers Newsletters Case Studies Infographics Social Media Content Marketing Blogging Videos Webinars White papers Newsletters Case Studies Infographics Social Media
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©2015 eZuce4 Initial set of keywords Brand Be there!, evogh, eZuce, face-to-face, human factor, user centric, visual interaction, My Enterprise Market collaboration, large video conference, help desk, online collaboration, eLearning, UCaaS, communications, Unified communications and collaboration, VAAS, Video as a service, video collaboration, video conference, video conference streaming, video conferencing, video streaming, voice, web collaboration Technology anytime anywhere, API, application programmers interface, audio conferencing, BPI, business process integration, business workflow integration, BYOD, bring your own device, CEBP, chat, webchat, cloud, cloud based, cloud communications, cloud computing, cloud ready, collaboration software, collaboration tools, Communications Enabled Business Processes, CRM, CRM integration, desktop sharing, enterprise collaboration software, enterprise communications software, Enterprise Resource Planning, ERP, IM, host, hosting, Instant messaging, meeting room, mobile client, mobile devices, open source, open standards, platform, presence, presence management, social collaboration software, social enterprise, softphone, visual integration, web conferencing, web real time communications, webRTC Product Origin, ReachME, ViewME, UniteME, ProCare, ProServ
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eZuce Unite ME TM (formerly openUC) – Software application suite providing voice telephony, IM, presence, unified messaging, audio conferencing. eZuce Unite ME TM BE – 250 user or less eZuce Unite ME TM EE – 250 user or more eZuce Unite ME TM EDU – Education eZuce Unite ME TM SF – SIPfoundry sipXecs eZuce Unite ME TM UE for Outlook Plugin eZuce Unite ME TM UE for Zimbra Plugin eZuce Unite ME TM UE Web eZuce Unite ME TM UE Mobile (Android/iOS,Wndows,Mac,Linux) eZuce View ME TM (formerly SeeVogh) – Software premise and cloud based video collaboration application. eZuce View ME TM HC – enterprise premise self-hosted eZuce View SP TM HC – managed service provided private cloud self-hosted eZuce View NP TM HC – I2 Net + self hosted eZuce View ME TM Cloud - eZuce cloud retail service eZuce View SP TM Cloud – eZuce cloud wholesale partner service eZuce Reach ME TM – Software based contact center application with clientless browser agent user interface. eZuce Reach ME TM BE – under 50 agents eZuce Reach ME TM EE – over 50 agents eZuce Reach ME TM Cloud – eZuce cloud retail service eZuce SRN TM - Private research network service offering for research and development institutions. 5 eZuce UCC Platform Branding eZuce ProCare TM – Complete suite of design, installation, configuration, customization and monitoring services. Implementation - Customization - Training - eZuce ProServ TM – Complete suite of day 2 support services including, tech support (TAC), software maintenance, trouble shooting and software maintenance.. Premium – normal business hours US/Europe Extended – Extended business hours globally openUC TM - eZuce unified communications architecture SeeVogh TM – eZuce video and web collaboration architecture Origin TM – eZuce UCC Platform, includesUC and Video and web collaboration family of products and solutions M y E nterprise TM – Concept of user centricity and basis for ME tag on product branding
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Near term – next 30-60 days –All new collateral (White papers, Case Studies, Brochures, Data Sheets, eBooks, presentations) will be rebranded with the appropriate brands and messaging –All existing collateral material will be updated no later than April 30 th with new branding and messaging –Web Site will begin re-branding process as part of new web site project –Web Site project kick off week of 3/9/15 –Web Site updates will begin week of 3/9, primarily high level messaging and cosmetic changes on interim basis –New logos for company, products and collateral will be available mid- March –Use of new logos TBD for hard copy, digital display –New executive bio’s/pictures complete by 3/31/15 –Target company relaunch May 1, 2015 Press/analyst briefings April 15-30 Web Site launch 5/1/15 Press release issue 5/1/15 ©2014 eZuce6 Re-Branding Plan
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