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Published byDarlene Flowers Modified over 8 years ago
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THE POWER OF HABIT Charles Duhigg Report by Jake Holsinger
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EUGENE PAULY Suffered from viral encephalitis that spread to the brain Could not remember a conversation he had 10 minutes ago Nurse took him out on the same walk every day. Eventually he went on the same walk on his own Could not remember a conversation but did not get lost on his walk Sparked interest in studying the idea of a habit
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LARRY SQUIRE 52 year old scientist that studied Eugene Ran tests on Eugene that tested his memory and compared them to childhood habits Failed at drawing the map of his house but went to the bathroom without hesitation
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THE HABIT LOOP The basal ganglia is where habits are stored A test was done on mice while monitoring brain activity The first test required the brain to work hard the entire time Once the test was done so often it became a habit The brain activity decreased when the task was being done The automatic routine is called “chunking”
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THE HABIT LOOP A “cue” is what triggers the habit Then there is the routine Then finally the reward Ex. a click starts the mouse in the maze The routine is finding its way through the maze The reward is a piece of chocolate
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THE CRAVING BRAIN Most habits do not occur without one craving the reward Ex. When students do homework with their phone next to them The “cue” is the vibrate or ring for a text The routine is to read and reply The reward is the satisfaction of the craving for a distraction
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DRAKE STIMSON In charge of selling a product called “Febreeze” Could not find a way to make Febreeze an every day cleaner Used the idea of a craving brain The “cue” was the need to clean the house The routine was the actual cleaning The reward was the clean scent that gave the satisfaction of a clean room
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THE GOLDEN RULE Habits cannot just disappear but they can be changed The only way to change habits is to keep the same “cue” and reward And change the routine
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ALCOHOLICS ANONYMOUS (AA) Alcoholics Anonymous (AA) uses this rule Most addicts have an urge to use (cue), then they use (routine), then they feel stress-free (reward) AA replaces the routine with group meetings The only way habits are changed permanently is by believing they can be changed
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TONY DUNGY Used the golden rule in his years as an NFL coach Took the Tampa Bay Buccaneers from consistent losing records to a consistent playoff team However, when the most crucial parts of the season arrived, the Buccaneers quit believing in the rule ! Dungy was fired by the Bucs and hired by the Indianapolis Colts Unfortunately, the suicide of his son, Jaime Dungy, was what created a want to win for Coach Dungy The Colts believed in the golden rule and went on to win the super bowl in 2007 !
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THE END… QUESTIONS?
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