1. Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 Chapter 9: Tech Tools and Trends This multimedia product and its contents are protected under copyright law: any public performance or display, including transmission of any image over network; preparation of any derivative work including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program.

2. Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 Overview The communications explosions The communications explosions The computer The computer The Internet The Internet Other computer applications Other computer applications Other tools Other tools A peek at future technologies A peek at future technologies

3. Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 The Communications Explosion 2 Key Technologies 1. Fiber Optic Cable 2. Digital Transmission

4. Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 The Computer Internet access Internet access Word processing Word processing Desktop publishing Desktop publishing Mailing lists Mailing lists Lists of contacts Lists of contacts Online conferences Online conferences Graphics Graphics

5. Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 The Internet: Uses in Public Relations Email distribution Email distribution Information exchange at web sites Information exchange at web sites Brochureware Brochureware Usenet discussion groups Usenet discussion groups Listservs Listservs

6. Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 The Internet: Uses in Public Relations Pros Extended reach Extended reach Uncontrolled content Uncontrolled content Issue tracking Issue tracking Cons Sometimes difficult to use Sometimes difficult to use Security problems Security problems Time consuming Time consuming Malicious practice Malicious practice

7. Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 Other Computer Applications Dictation and voice generation Dictation and voice generation Expert systems Expert systems Public relations management tools Public relations management tools Processing of news releases Processing of news releases E-mail E-mail Desktop publishing Desktop publishing Mailing lists Mailing lists Online conferences Online conferences Graphics, Design, and Photography Graphics, Design, and Photography

8. Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 Other Computer Applications Fax transmission Fax transmission News release delivery News release delivery Video and audio news release distribution Video and audio news release distribution Teleconferencing Teleconferencing Webconferening Webconferening Satellite Media Tour Satellite Media Tour

9. Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 Other Tools Cell phones Cell phones Personal Digital Assistants (PDA) Personal Digital Assistants (PDA) Memory: The CD-R/RW, DVD-R/RW, and Flash Memory Memory: The CD-R/RW, DVD-R/RW, and Flash Memory Electronic blackboards Electronic blackboards Blogs, Moblogs, and Vlogs Blogs, Moblogs, and Vlogs

10. Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 A Peek At Future Technologies  Digital  Lightweight tablets  Wireless broadband  Virtual presence