1. Build Your List, Create a Product And Get Big Players In Your Niche To Promote Your Product… All At The Same Time! The Interview Series Strategy – Class 1 Build Your List, Create a Product And Get Big Players In Your Niche To Promote Your Product… All At The Same Time! The Interview Series Strategy – Class 1 Stephen and Kerry Beck

2. If you are having trouble hearing, please use turn up your computer speakers! Headphones or earbuds will make a world of difference! Also, if the sound is cutting in and out… close your other windows and browsers! (NOT the GoToWebinar window)

3. Build Your List, Create a Product And Get Big Players In Your Niche To Promote Your Product… All At The Same Time! The Interview Series Strategy – Class 1 Build Your List, Create a Product And Get Big Players In Your Niche To Promote Your Product… All At The Same Time! The Interview Series Strategy – Class 1 Stephen and Kerry Beck

4. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Class Page http://www.familyebiz.com/interview-series – Schedule – Email templates – Web page templates – Class Notes – Class recordings

5. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved What Are We Going To Cover In This Course? How the strategy works and why it works so well Why Big Players in your niche will help you co-create a product, then help you promote that product to their big subscribers lists How to approach Big Players for interviews so you can build your email list and make money selling the recordings How to conduct and record professional interviews How to turn those interviews into a multi-media product that sells like hot cakes!

6. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved What Are We Going To Cover In This Course? All of the pieces of the funnel that allow people to register for your free interviews and buy your recordings All of the tips and tricks to get the maximum exposure for your interview series so you can build a huge email list and sell tons of recordings What to do AFTER your interview series week is over …how to keep the money rolling in month after month! Are you ready?!?

7. Introduction The Process Why It Works Why Big Players will Cooperate Our Results

8. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved 6 Step Formula To Success 1.Pick a topic 2.Identify the Big Players in that topic 3.Interview the ones with big email lists 4.Ask them to send their people to your web page to listen to the interviews for free …for a 2-hour block of time! 5.Sell the recorded interviews as a package 6.Have a product to sell soon after the free interviews are over

9. Day 3 Free Interview #3 LISTEN Recordings BUY How The Strategy Works “Expert Series” Expert 1 Expert 2 Expert 3 Expert 4 Free Interviews Name _______ Email _______ Day 2 Free Interview #2 LISTEN Recordings BUY Day 1 Free Interview #1 LISTEN Recordings BUY Expert 1 Expert 2 Expert 3 Expert 4

10. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Why This Works People in your niche want to listen to interviews with Big Players in your industry or niche The Big Players in your niche will want to send all of their people to your registration page to listen to the free interviews – We will explain why in a minute

11. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Why This Works When people register to listen to the free interviews, they are joining your email list – You have just created a list of potential customers – If you take care of these potential customers, they will stay with you forever! (Take care of the herd and they will take care of you!) – From now till eternity, you can market ANY product that you feel would be useful to them – your own, someone else’s, a piece of software, a membership, a future product, etc. – You now have a big list to market your other products to – You now have leverage with other joint venture partners

12. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Why This Works The free interviews are only available for a 2-hour block of time …and there are no replays! Many people will not be able to listen to all the free interviews, so they will want to buy the recordings Other people will want to listen to these interviews again and would love a transcript and cheat sheet to follow along, so they will want to buy the recordings

13. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Why This Works Both the people that buy your recordings and the people that don’t buy are ready to hear about your next product

14. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Recap of Why This Works You are building your list through the efforts of the Big Players (they have already done the heavy lifting) You are making money by selling the recordings You are creating a product that you can sell over and over You are creating joint venture relationships that will last a lifetime – Big Players enjoy working with you and want to work with you on other projects You are creating an affiliate network of product owners

15. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved But Why Would Big Players Cooperate? Strokes their ego Good will to their list – Big Players are always looking for good content to give away and they get tired of creating it themselves – The free interviews are the perfect answer! Exposure to the other Big Player’s lists Exposure to your list (if you have one)

16. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved But Why Would Big Players Cooperate? Puts them on the same level as the other Big Players that are being interviewed – So you want to get a least one or two Big Names – This works especially well with Smaller Players – Of course, YOU should be included too! Makes them a lot of money from recording sales – They will get half of each recording package that is sold using their affiliate link Doesn’t require a lot of effort on their part (This is HUGE!)

17. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Results Of The Interview Series Strategy Kerry added over 1700 email subscribers to one list...in less than a week! Stephen added over 1800 email subscribers to a completely...in less than a week! We generated thousands of dollars in sales of the recordings We created two products that we can now sell over and over (do the work one time, reap the rewards forever!) We created JV relationships that will last forever I have never seen this strategy fail! It works in any niche!

18. Getting The Big Players Choose A Topic Choose The Big Players Asking The Big Players Interviewing The Big Players

19. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Choose A Topic We assume you already have a niche – if not, now is the perfect time to find one! Choose topic that most people in your niche are interested in Examples: – Internet Marketing: List Building – Parenting: Getting Your Children To Mind – Real Estate: Foreclosures – Relationships: Online Dating – http://ezinearticles.com/ (look under article categories) http://ezinearticles.com/

20. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Choosing Your Experts Don’t be intimidated! Create a hit list Start with the obvious – Who are the “gurus” in your niche? – Who are the thought leaders in your niche? – Who have you bought products from in your niche? – Who are your competitors? – Who is selling information products in your niche? – Who are the best selling authors in your niche? (check Amazon) – Who owns the top blogs, forums and Yahoo groups in your niche?

21. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Choosing Your Experts Who is selling in ClickBank in your niche? Who are the top authors in www.ezinearticles.com?www.ezinearticles.com Who appears on the first page of Google for your keyword? Who is advertising on Google for your keyword? Who is advertising on the top blogs and forums in your niche?

22. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Choosing Your Experts Once you have written down a whole list of experts, start prioritizing them #1 criteria – are they aggressively building an email list? – Look for an optin box, a newsletter offer, something that requires an email Try to include at least one or two Big Names – This will help recruit other Experts – This will help get people to register for your free interviews

23. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved How To Get Contact Information For Your Experts Check their web page or blog – Many Big Players have multiple sites and blogs – Check out their privacy page – Check out their contact me page Type their name plus the “@” symbol into Google Look up “who is” information for their domain name – http://whois.domaintools.com/ http://whois.domaintools.com/ Look them up in www.WhitePages.comwww.WhitePages.com

24. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Before Approaching Big Players 1.“Invitation To Speak” email (template) 2.“Speaker Invitation” web page (template) 3.Free conference line 4.Free scheduling software (so you are not playing email/phone tag) 5.Affiliate program (so Big Players can get credit)

25. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Free Conference Line http://www.freeconferencecall.com/signin.asp You will receive this email Copy/paste “Conference Dial-in Number” in the scheduling software message Copy/paste “Participant Access Code” in the scheduling software message The recording instructions are found here

26. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Scheduling Software http://www.timetrade.com/Default.aspx 30 day free trial, then $29.95 per year You should be able to schedule all your speakers within 30 days! Demonstrate using one of my “activities” Sample “welcome message” is in the email templates that I’ve given you

27. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Affiliate Program What is an affiliate program? And why do you need one? – You give an affiliate link to your expert – When his people click on that link, a cookie is placed on their browser and tracks all the way through to the sale – If a sale results, your expert is notified – We normally pay our experts AFTER the 30 day refund date – We normally pay our experts 50% of the sale – An affiliate program is the only reliable way to track sales There are literally dozens of affiliate programs out there We recommend these three because we have used them

28. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Affiliate Program 1ShoppingCart – Shopping cart, Autoresponder and Affiliate Program all in one! – $99/month – You will need a merchant account and a payment gateway – Everything “talks” to one another seemlessly – Very easy to add affiliates “on the fly” – Upsells are easy

29. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Affiliate Program PayDotCom – Shopping cart and Affiliate Program! – Free – Works with Paypal - no merchant account/payment gateway – You will need a separate autoresponder and you will need a way to add buyers to an owners list – Affiliates must add themselves

30. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Affiliate Program ClickBank – Shopping cart and Affiliate Program! – Free – Works with all forms of payment - no merchant account/payment gateway needed – You will need a separate autoresponder and you will need a way to add buyers to an owners list – Affiliates must add themselves – ClickBank must “approve” your product – Upsells are difficult – Refunds can be a hassle

31. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved “Invitation To Speak” Email So we need these three things before we send out our “Invitation To Speak” email – Conference call number – Scheduling software link – Affiliate link Show email template

32. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Speaker Invitation Web Page Obviously, you need a domain name and a web hosting account to have a web page Show web page template You can customize the template in a free HTML editor called Kompozer You can upload your web pages to your web hosting account using a free FTP program called FileZilla You do not have to have a separate domain name if you create a folder Ex: www.familyebiz.com/interviews/page.htmlwww.familyebiz.com/interviews/page.html