1. Helsingin seudun liikenne -kuntayhtymä Mari Flink Best WS: How the brand strategy can increase attractiveness of PT?

2. How the brand strategy can increase attractiveness of PT? In this workshop we suggest that each of the participating PTA’s presents some aspects of their marketing strategy focusing on these themes: How does the brand of PT add value for customers? How do we raise the profile of PT to increase market shares? How should we do employer branding – making PT an attractive employer & improving public perception through our employees in social media? Image of PT company in tendering processes/competition? Sustainability/health image as sales argument for PT?

3. How the brand strategy can increase attractiveness of PT? 17th of November 2016, 10:00 – 15:00 Target group: People working with public transport marketing, communication and customer experience Host: HSL Contact person: Jarno Ekström, jarno.ekstrom@hsl.fi, phone:+ 358 40 140 8146jarno.ekstrom@hsl.fi

4. Program 10:00 – 10:15Welcome to Helsinki short introduction (Coffee will be served) Mari Flink / Director of Marketing and Communications at HSL 10:15 – 11:00Mobility in the heart of the modern marketing organization Minna Miettinen / Director, Marketing & e-commerce at VR Group 11:00 – 11:30Customer centric service development can make a change in the mind set of an organization Jaakko Wäänänen / CEO at Hellon service design agency 11:30 – 12:00 1.How does the brand of PT add value for customers? 2.How do we raise the profile of PT to increase market shares? Annika Mørch Asté / Ruter 12:00 – 12:45Lunch 12:45 – 13:15 Reflections inbetween brand and customer experience Jarno Ekström / HSL 13:15 – 13:45City presentation 30 min 13:45 – 14:00Coffee break 14:15 – 14:45City presentation 30 min 14:45 – 15:15Summary and closing comments