1. [your company here] Date Purpose of the presentation name & title of the presenter Include a one line company slogan

2. 2 What is your vision and your ultimate solution for your customers? The Introduction/Elevator Pitch What is the business? Service? Product? What is the core problem you are solving for the customer? Describe using one or more sustainable development goals. 1 2 3 Your front slide is important in order to grab the attention of your audience as well as give an introduction to your company. Briefly and succinctly cover: You may use the format: (“My company, _(insert name of company)_, is developing _(a defined offering)_ to help _(a defined audience)_ _(solve a problem)_ with _(your unique solution)_”).

3. 3 The Market On this slide, you are setting up your market so that immediately after, you can discuss the pain points and why your company can solve this! Demonstrate that you understand the market and customer Total Addressable Market Potential Customers/Clients What is the Overall Market? What is the size and definition of the market? Units? Revenue? Is it growing? Are you entering an existing market or creating a new one? Define your Total Addressable Market What’s Your Target Market? How can the Overall market divided? Geographic, Demographic, Behavioral, psychographic What are the attributes of each customer that makes them unique, and how can you extrapolate on those features to define a market segment? Define your target customer and key characteristics Who has the problem you are trying to solve? Ex. Youth vs senior populations, rural poor vs urban poor, examples of ideal clients or individuals What are the current needs of your customer?

4. 4 What is the Development Problem or Big Unmet Need? Which Sustainable Development Goal & relevant indicator(s) is your solution addressing. Clearly demonstrate the pain of the problem – how much pain and money is this costing the customer or the country? Convey the strong desire or need that is being unfilled. Are the current marketplace solutions solving the existing unmet need or problems? Are they causing additional headaches? This is where you define the social problem you intend to address, and show that existing solutions are not adequately addressing the need. The market has either changed or the existing solutions do not fulfill or solve the big needs or problems of the customers – this is the opportunity Customer quotesIndustry reports and news articles The Social Impact Problem-Solution Gap

5. 5 Your Solution Describe your solution and convey its core value proposition to the client. Be brief and centered around the country or customer who has the identified problem. Discuss the benefits of the solution to the country or customer (and detailed technical info IF APPLICABLE) and how it provides value based on the problem you’ve identified. Present the solution. This is your value proposition and why your company can solve this problem more elegantly, more effectively, less expensively or more quickly. You may demonstrate or illustrate your solution by bringing it to life Convince people this is a “MUST HAVE” solution, not a “nice to have” solution Live DemoScreen ShotsVideoTell a Story About a future client or an example of a future client

6. 6 Understanding of the Context List any direct competitors and competing alternatives (including the status quo). Do your research here. Who are they? List them. How are you different? Describe it. What gives your company an advantage? Make sure you highlight. If possible, show the competitive landscape graphically Depict any specific features that add substantial value compared to your competitors. Are there any key relationships or partnerships you have? Feature 1Feature 2Feature n Your Company Company 1 Company 2 Company n This is where you characterize those organizations already addressing this problem in the marketplace, and show how your firm will integrate, replace, or reframe to produce the greatest value-added for the user or the country.

7. 7 Competitive or Technological Advantages What makes this solution effective, unique, superior, and/or defensible from competitors? What are the competitors’ advantages or weaknesses? What is your current competitive advantage, and why is it robust and scalable? Why does it translate into a sustainable business model? What is your “Moat” or barrier to entry (e.g. money, time, expertise, unfair competitive advantage)? Is what you are creating difficult to duplicate? Is there any IP protection? Do you have any patents? On this page, describe in non-technical language how your solution works without revealing proprietary information and present the advantages of your solution compared to existing offerings.

8. 8 Go to Market Strategy Targeting Marketing Customer Retention Strategic Partnerships / Channel What segment will you target first and why? What does the implementation cycle look like and how will you target your beneficiaries? What is your potential to leverage, scale, and grow quickly? Describe your marketing, communications and advertising strategy? What sort of time/energy/expenses do you need to expend to generate revenue? How to keep and add beneficiaries? Average cost to acquire a customer, average revenue per user/customer What is the lifetime value of a customer? Channels: How to reach / market to beneficiaries? Strategy: How to convert, acquire or close clients? Unique Strategic Relationships / Partnerships? How will you roll out the product to quickly gain momentum and impact beneficiaries ?

9. 9 Economic Sustainability Define your Revenue Model. Who will pay for the solution and how will you make money? What are the key revenue streams? Discuss the scalability of your business model. Is this high volume? Low volume? Does it lend itself to rapid expansion? How many customers do you expect to capture and what is their buying decision cycle? Is there recurring revenue? What is the frequency? Show an example using basic revenue/math Describe your pricing structure and how much you expect to generate in revenue from each customer. Discuss pricing - per unit, subscription, flat fee? % fee? transaction fee, advertising Define your financial projections. Specify, fixed costs, variable costs and spell out financial projections. Is your new venture profitable, or, more likely, is it going to reach profitability in the near future? What are the initial costs to bring the product to market? How much does it cost to run the business? Is there a big difference between gross revenue and net revenue? If the solution is to be used by low income or vulnerable customers, then how will costs be reduced to facilitate their use of the product? Describe how your company will sustain itself financially solving the problem by describing the key revenue streams. Note however that as a solution to a social problem, profit maximization is NOT the main objective

10. 10 Your Team Describe your current (and planned) management team and advisors Why are you the right team to execute on this business plan? What is your particular expertise and passion? Team Members: current, planned Current team members Assess and acknowledge skill gaps & future needed hires Accomplishments, Experience, Education Describe experience, education, and accomplishments that are meaningful to the proposed venture Be realistic Advisory Boards, Outside Directors Important to establish credibility and connections Actual contributions are needed - not just names only.

11. 11 Milestones: Achievements & Plans Develop a meaningful timeline for the stage of your company. You don’t need to cover every milestone; four or five are enough, plus an estimate of how much you need to raise eventually to become self sufficient – cash flow break even. Raising funds, whether by grant or from investors, is about meeting milestones that increase the value of the company. Each milestone should be set, then reached, so that it is compelling enough to inspire the next round of money. Milestones are important to signify accomplishments to investors and indicate timeline for proximate goals. Q1 2014Q2 2014Q3 2014Q4 2014Q1 2015Q2 2015Q3 2015Q4 2015 Proof of Concept Prototype Developed and Completed Product Launch 1.0 Raise Angel Round of Financing 1 st Customer Cash Flow Positive Product Refinements 100 Customers! Complete Business Plan

12. 12 Raising Capital / Use of Proceeds Capital Raise: Always try for 20% to 50% more than you think you will need. Be transparent about what you need now. Prior Investment Rounds: Size? Investors? Valuation? Key Terms? Monthly Burn Rate? / How long will new $ last (runway)? Use of Proceeds: (Name It / $ Amount / % of Capital Raised) Sales & Marketing Hire key employees and founders salaries Build out / further develop technology Legal and accounting work e.g. file patents What is needed to achieve Milestones: 1st Client? Get to Breakeven? 3x Rev Growth? How much are you asking for, and what will you use it to do? Things to remember: you will never move as quickly as you project, and you will have multiple unanticipated stumbling blocks somewhere

13. 13 [your company here] Thank You Include contact information Any Questions?