1. This presentation was created on a blank, basic PowerPoint template to allow you the ability to add graphics and branding (logos) for your station(s). You will also note that throughout, we indicate (insert advertiser here) or identify an advertiser as “Advertiser X” – please replace those with the name of the advertiser you are pitching. In addition, we refer to your station(s) as “Radio Station” – please fill in your call letters or station ID. Please delete this slide prior to your presentation. Need assistance? View in slide show mode and click on the ask rab logo.

2. Leveraging Radio and (insert station name) for (Moving & Storage Advertiser) (Insert date of meeting) Presented by: Insert your name and title INSERT RADIO STATION LOGO(S)

3. Agenda Why radio Insight based ideas for “insert advertiser”

4. RADIO BOASTS HIGHEST MASS REACH AMONG POPULAR MEDIA Source: Nielsen Comparable Metrics Report Q1 2016 Weekly Reach (% of Population) Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

5. Sources: Scarborough USA+ 2015 Release 2 Total (August 2014 - October 2015), 2016 Doublebase GfK MRI weighted to Population (000) - Base: All 91 % 88 % 86 % Households who used a real estate agent in the past year. Households who used a professional moving van line in the past year. Households who rented a truck or trailer to move personal/ household goods in the past year. Radio is Relevant

6. Radio Ads Drive Response % Who Have Ever Done the Following After Hearing an Ad on AM/FM Radio Source: The Infinite Dial 2013 – Arbitron Inc./Edison Research Base: Total Population 12+

7. Source: The Media Audit Media Day Analysis 2015-2016 Radio is a MUST Buy for Moving and Storage Adults 25-54 who moved to a home or apartment in the past year spend the largest percent of their offline media day with Radio.

8. Why YOUR Radio Station Insert key facts as to why your radio station is the right medium for the Advertiser.

9. Leveraging Radio for Moving & Storage Advertiser

10. Objectives Drive awareness and relevant brand buzz for Advertiser X. Increase calls for quotes from Advertiser X. Drive sales.

11. Strategies Leverage all radio station platforms to engage and appeal to those planning a move or create need for a storage facility. –On-air –Online –Mobile –Social –Experiential (in-market/on-site) Create marketing solutions that will provide ideas and motivate listeners to start planning their move. Deliver turn-key programs that integrate into the radio station content in a relevant way.

12. Leveraging Radio for Moving & Storage Advertiser

13. Movers & Shakers Radio Station and Advertiser X partner to create an unprecedented, multi-platform and fun user- generated content campaign that challenges listeners each week to take part in moving/storage challenges for a chance to win fame and fortune!

14. Movers & Shakers How it works: Advertiser X presents “Movers & Shakers” inviting listeners to participate in weekly challenges that will demonstrate how much easier it would be to hire Advertiser X! Challenges will be presented to listeners every week. Listeners have 3 days to take on the challenge, and post their video to the radio station’s YouTube channel to be entered to win that week’s fame and fortune prize. Radio station will create :30 and :60 Movers & Shakers promotional spots that present each week’s challenge to run in high frequency across dayparts, in station streams, via banner units on the station website and social posts.

15. Movers & Shakers How it works: Radio station will also create an Advertiser X-branded promotional page that will provide the weekly challenge, instructions for posting videos to the station’s YouTube channel and contest rules. Promotional page will also include: –Weekly Movers & Shakers winner and finalist videos. –Information about Advertiser X, link to website and ability to “request a quote.” –Listing of weekly “fame and fortune” prizes. –Moving and Storage tips.

16. Movers & Shakers How it works: Movers & Shakers challenges might include: –Play a game of Twister on bubble wrap without popping any bubbles. –Pack a closet full of sporting goods equipment in one box. –Move a sectional sofa through a standard door without touching any walls or the door. –Correctly identify what’s in the box by an audio cue (this one does not need to be uploaded to YouTube, simply text the answer to a radio station/Advertiser X short code. –Lift a box of books with one arm.

17. Movers & Shakers How it works: Videos will be judged by a team from Advertiser X and radio station and winners will be selected each week. Prizes may include cash awards, discounts from Advertiser X, inclusion in the next Advertiser X advertiser campaign (it’s easier to call Advertiser X), concert/sporting event tickets and more. Best of videos will be posted to radio station and Advertiser X social pages.

18. Welcome Home Shout-Outs Every time Advertiser X moves a customer, they will be welcomed to their new space over the air and online and receive a special gift from Advertiser X and their favorite radio station!

19. Welcome Home Shout-Outs How it works: Radio station runs a series of short-form units that welcome new movers to the neighborhood from Advertiser X. Each week, Advertiser X provides names of customers that they’ve moved and each week, radio station creates :10 and :15 spots welcoming them to their specific neighborhood. All short-form units will be presented by Advertiser X, the moving company that got the x, y, z family seamlessly packed, moved and unpacked from point a to point b.

20. Welcome Home Shout-Outs How it works: Short-form spots will run in high frequency across dayparts and feature new “welcomes” each week. All recently moved individuals/families will receive a “Welcome Home” gift from the radio station and Advertiser X. Radio station will also create a ticker to run across the home page of the radio station website welcoming new movers to the community. –Ticker will link to a custom promotion page on the radio station website designed to collect leads for Advertiser X.

21. Welcome Home Shout-Outs How it works: Branded Advertiser X promotional page on the radio station website will provide visitors with the ability to opt-in to receive a quote for their upcoming move and provide all the information, moving tips and testimonials from happy customers. Visitors to the promotional page may also enter to win an all-expenses-paid in-state move. –Radio station will tag the welcome home shout-outs with a drive to enter the sweepstakes.

22. Play Space Radio Station and Advertiser X partner to bring a fresh perspective to storage facilities. By piquing interest and getting creative, we’ll generate excitement and inspire innovative use of extra “play space” provided by Advertiser X.

23. Play Space How it works: Radio station challenges listeners to come up with the most creative and useful way to use an Advertiser X storage space as their own “play space” – whether it be for convenience, fun or usefulness. –:10, :15 and :30 promo spots will be recorded by the radio station to introduce the Advertiser X contest and direct listeners to a feature page on the radio station website to learn how to enter. After the first week of the campaign, the promo spots will also include a shout-out for listeners to go online to the “Advertiser X Play Space” feature page to vote for their favorite submitted ideas. –Spots will air in high rotation across multiple dayparts on-air and in station streams. –Display advertising that links to the Advertiser X contest page will run in rotation on high trafficked pages of the station website.

24. Play Space How it works: Through a series of DJ endorsement spots, listeners will be inspired by ideas and driven to participate in the “challenge” and take advantage of an Advertiser X unit. Endorsements will include fresh and personally relevant ideas on how they are using various storage units. For example: –If the DJ is a cycler, he/she might talk about how they have a group of cycling friends that all chip in for a storage unit to store their cycles. On weekends they meet there and head off for various cycling adventures. –If the talent is an antique collector, he/she might talk about all of the treasures they have recently found from an Advertiser X storage auction or a local flea market and work to restore certain items in a unit provided by Advertiser X. –If the DJ creates art (paints, sculpts, writes, etc.), he/she might talk about how they create their best work in the peace and quiet of a unit at Advertiser X. –Sailors might discuss storing their boat in an Advertiser X unit and discuss the savings vs. storing at a Yacht Club.

25. Play Space How it works: A custom feature page will be created on the radio station website to house the promotion and include: –Floor plans and photos of the various units available at Advertiser X locations. –Listing of Advertiser X locations with a link to their website. –Contest rules and entry page requiring listeners to submit their ideas for how they would transform an Advertiser X unit into their “Play Space.” Station talent and staff submissions will also be included in the gallery. –Sign up for the opportunity to “tour” the Advertiser X storage space with station talent.

26. Play Space How it works: When listeners enter the contest, their ideas are posted to a “Play Space” idea gallery for visitors to vote for their favorites. The entries with the most votes will become finalists and the winner will be selected by Advertiser X and the radio station. –The winner will receive a free year of storage at Advertiser X, radio station prizing and be featured on-air and online. –Runners-up will receive one to three months of storage space at Advertiser X, a radio station premium and be featured on-air and online. –All entrants will receive a special discounted offer from Advertiser X along with a radio station premium item.

27. Idea: Get Organized Together, Radio Station and Advertiser X will help listeners get organized to save space, time and money while re- introducing them to some of the more memory provoking and sentimental finds that turn up along the way.

28. Get Organized How it works: Radio station will partner with a local home organization or de-cluttering expert to present Advertiser X branded “Get Organized” tips to listeners through a custom created, on-air and streaming feature series. Get Organized tips will include practical ideas and solutions for organizing every area of your home including an Advertiser X storage space. Each feature will be 1-2 minutes in length (depending on content) and run daily or weekly in fixed position spots in each daypart.

29. Get Organized How it works: All on-air features will direct the listener online to a display feature that includes all Get Organized podcasts, additional detail/printable instructions and a link to Advertiser X website. Display feature will also include an Advertiser X online space planning tool to help create a customized, electronic design of storage space available at Advertiser X locations. Listeners may also download a coupon for first month free (or another discount) from Advertiser X.

30. Additional Idea Starters Below are some additional tactical idea starters to promote storage facilities across radio platforms: Fun and interactive storage-related contests: –How many items contest (a la how many jelly beans are in the jar) – show an image of a full storage unit and run a contest where listeners have to guess the amount of items. –What’s Different photos – station posts 2 identical images of a full storage unit with 10 or more items manipulated (via Photoshop editing). Listeners must identify the items that are different to be entered to win. Commercial-free hours/Pod takeovers featuring music to store on your MP3. –Music to store for working out/the gym –Music to store for a relaxing and romantic evening –Music to store for your backyard barbecue

31. Next Steps Gain feedback on ideas. Station to revise based on feedback and propose schedules and costs. Plan activation timeline including commercial creative and station- produced spots (if required). Discuss how campaign success will be measured. Launch campaign.