1. PRIVATE LABEL BRAND BUILDING SERVICES Lisa Mestayer Dealer Loyalty Manager Goodman Manufacturing Troy Mattson Marketing Specialist Bedrock Markets, Inc. Russ Thayne CEO Bedrock Markets, Inc.

2. YOUR LOGO - Unique Sales Proposition Identified? SALES & MARKETING MATERIALS - Branding Congruity - Marketing Plan Outlined? -Customizable Sales Brochure -Personalized Service through the Branding Process -Building your Brand Awareness PRIVATE LABEL BRAND BUILDING

3. What are you good at? Phone Focus Group Complete? -Form for asking customers. Create a unique Sales Proposition Statement Boil the statement down to a key slogan or key words UNIQUE SALES PROPOSTION

4. YOUR LOGO  What is the image you are trying to portray?  Are your company name and equipment name the same? Or are they different?  What are Your Colors?  What is your “look and feel” – your “style?” Is there an additional meaning you want conveyed in your logo?

7. SALES & MARKETING MATERIALS Branding Congruity: 1.Tell the same story in every customer interaction  Business Systems (i.e. letterheads, business cards, invoices, contracts)  Physical Equipment  Sales Materials (i.e. brochures, leave behinds, upsell menus, promo material)  Marketing Items (i.e. direct mail, door hangers, yard signs, referral programs, digital media) 2.Marketing Plan Outlined  Geographic & Demographic Research  Who’s your customer?  How will you reach them?

8. CUSTOMIZABLE SALES BROCHURE

9. BROCHURE COVER & BACK

10. BROCHURE INSIDE PAGES

11. EASY CUSTOMIZATION  Images and colors are easily changed to match your brand  The equipment is ready for your new equipment badges  Select up to four (4) product families with up to four (4) models in each.  Include special offers, company history & more!  Easy to fill out form for a fast turnaround!

12. READY-TO-FILL PDF FORM

13. EDIT AREAS CLEARLY DEFINED EDIT AREAS CLEARLY DEFINED

14. READY-TO-FILL PDF FORM

15. CALL OR EMAIL TODAY. WE ARE HERE TO HELP! CALL OR EMAIL TODAY. WE ARE HERE TO HELP! Email: troy@thebedrock.com

16. Lisa Mestayer Dealer Loyalty Manager Goodman Manufacturing Troy Mattson Marketing Specialist Bedrock Markets, Inc. Russ Thayne CEO Bedrock Markets, Inc.