1. May 2010adidas Romania ADIDAS STREET PARTY Vespa activation module

2. adidas Romania May 2010 Vespa activation module taking into consideration the importance of the Street Party, our desire is to create word of mouth around the Adidas - Vespa partnership the activation modules for the Street Party will use dedicated “street” activities – the breakdancers, the free runners and the flash mob dancers, but we will also send around the city a Star Wars team – Darth Vader and storm troopers branded promoters will follow these teams, spreading leaflets with info about the party – date& time, location, happenings, etc apart from these “street” teams, we want to use an icon vehicle in order to create a special activation team – Adidas branded promoters on Vespa scooters given the well known brand image, this team will try to attract everyone’s eyes in the traffic, and also to create the wow effect when they park the branded scooters one next to another in the most crowded central areas

3. adidas Romania May 2010 Vespa activation module the Vespa team will be mixed – boys and girls, dressed in Vespa outfit line made by Adidas the scooters will stroll together from Romana Square to Unirii Square, making short breaks in the most crowded areas such us: in front of National Theatre, next to the fountain from the University, in front of Adidas store in Romana Square etc. apart from this areas, the team will go to some other hotspots where they can find our target representatives – Regie student campus, Herastrau & Tineretului – at the skate parks the girls will spread leaflets with info about the event – date, time & location, happenings etc. the scooters will also take part at the event, being parked next to the stage or in a place with maximum of visibility

4. adidas Romania May 2010 Vespa activation module the promotion will take place on the 20 th and 21 st of May the daily schedule will be the following: - meeting at the agency – 33 Arh. Ioan Mincu Street, at H 14.00 on the 20 th of May and at 12,00 on the 21 st. - pick-up the hostesses - start the promotional activities – drive between the location described above, with frequent stops in the most crowded area - park the scooters one next to another, drawing people’s attention and allowing the hostesses to spread leaflets - the promotion will end at H 20,00 in the 20 th of May and at H 23,00 on the 21 st. the scooters will be branded by the agency Adidas will reward each participants with a pair of shoes and a tshirt from Vespa collection we need maximum 8 scooters + drivers for this activation – they must attend both the activation and also the Street Party event.

5. adidas Romania May 2010 Vespa activation module

6. adidas Romania May 2010