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The Local Authority perspective TSB re-imagining the high street SBRI Peter Lee Economic Development Successful partnerships.

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Presentation on theme: "The Local Authority perspective TSB re-imagining the high street SBRI Peter Lee Economic Development Successful partnerships."— Presentation transcript:

1 The Local Authority perspective TSB re-imagining the high street SBRI Peter Lee Economic Development Successful partnerships

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7 Place Management Place Marketing

8 Target segments Total households around 96,000 households

9 Acorn type 3: Comfortably affluent families Acorn type 5: Older people in villages & hamlets

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13 Fresh ways to travel Travel planning including innovative bus tickets, information and incentives via mobiles

14 Customer insight Enhancing the customer experience Multi-operator tickets please Commuter discounts Cheaper fares Better information journey planning timetables real-time Reward my loyalty Online & mobile

15 Workplace EducationResidential 66,000 39,000 TravelSmart 10% over 1,000 17,000 households 121,000 residents 31% 200-1,000 59% 0-200 57,000 households 52 schools 43 with travel plans 18,300 students Suffolk New College UCS Ipswich Borough Council Ipswich Central BID Suffolk Chamber of Commerce Business Link East of England Development Agency Ipswich Buses First National Express ATCO Eastern Region Sustrans Hertfordshire County Council Uno IP-City Network Concept Data Technologies www.suffolkcarshare.com Suffolk County Council Suffolk PCT St Albans Quality Network Partnership Partners Suffolk Sustainable Travel Forum Hertfordshire University Arriva Suffolk Climate Change Partnership National Business Travel Network Highways Agency Department for Transport Department of Energy and Climate Change Department for Environment, Food and Rural Affairs

16 Communications & Marketing ‘To deal with internal/external communications & marketing the QNP Ticketing & Fares ‘Develop legal framework to achieve changes in current ticketing system(s) to include multi-modal, multi-operator & area wide ticketing’ Travel Planning ‘Provide Travel Panning Guidance & Advice to business’ Network Planning ‘Review and develop the network system in order to improve frequency, reliability & punctuality’ Infrastructure ‘To look at short, medium & long term infrastructure challenges’

17 Commuter club Tax efficient discounts

18 Wayfinding

19 Fresh ways to travel Buy bus tickets on your mobile

20 Mobile information

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23 Travel Ipswich £22m infrastructure investment

24 Smart Ipswich

25 Peter Lee peter.lee@ipswich.gov.uk

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