1. Mr. Stasa – Willoughby-Eastlake City Schools ©

2. What’s a Cyber Mark?  REVIEW: A trademark is a distinctive symbol or slogan used by a business to distinguish itself from other businesses.  A cyber mark is a cyberspace reference to the term trademark.

3. Domain Name  A business’s web address is often a distinctive label for a business.  A domain name is a unique group of words that make up an Internet address (aka URL). (www.google.com)www.google.com

4.  A top-level domain (TLD) is the part of the Internet address to the right of the period. Top-level Domains.bizBusiness.infoInformation.comCommercial.milUS Military.eduEducational.netNetwork.govGovernmental.orgOrganization

5. Who Owns it?  The second-level domain (SLD) is the name that indentifies the owner of the Internet address.  The SLD of this Internet address is Google.

6. Two separate businesses with the same name?  Business can use the same name without conflict if:  The business is small  The goods and services are not the same  The purpose of the businesses are not the same

7. Infringement  In cyberspace, no two businesses can use the same domain name.  A business can share an unregistered trademark (Acme TM ), but no two businesses can share the same domain name  http://www.acme.com and http://www.acme.com http://www.acme.com  The unauthorized duplication of another’s domain name is trademark infringement.

8. What is Cyber Squatting?  Cyber squatting is when a person registers a domain that is the same as the trademark of another with intent to sell the domain back to the trademark’s owner.  The domain name cannot be:  The same  Strikingly similar  Confusing https://www.youtube.com/watch?v=AByPf9 RtSMc

9. What’s Meta Tagging?  Website designers insert key words into their website so that their website will be displayed when a user enters specific words in a web search.  Meta tags are key words that are scanned when a user uses a search engine to find a website.

10. Malicious Meta Tagging  Malicious meta tagging may occur when a website designer inserts meta tags that are associated with another popular website so that their website will appear in the same search results.

11. Meta Tag Example  Delta Computers sells top quality computers with an amazing reputation. E-products is a newer business that is trying to get attention of new customers. E-products maliciously places “Delta” as meta tags on their website so that E-products website will appear in the same search results as those searching for “Delta”

12. What’s Trademark Dilution?  Trademark dilution occurs when a trademark of another is used to damage their reputation.  Example: www.candyland.com as the domain name of an inappropriate website may diminish the “Candyland” trademark of the children’s board game.www.candyland.com